Related Blogs

Are you thinking about launching a home staging business but not sure how much it will cost? You're not alone. With the property market booming, the home staging industry is growing significantly. According to recent statistics by IBISWorld, the industry has experienced an annual growth rate of 3.1%, generating $10 billion in revenue in the US alone. However, before you begin, it’s important to be aware of the potential startup expenses. In this post, we'll dive into the costs behind starting a successful home staging business, so you can prepare for a lucrative career in this lucrative field. So, let's get started!


Startup Costs

Home staging, as a business, requires a significant upfront investment in terms of time, resources, and money. However, it is a rewarding business that can be highly lucrative if executed well. Just like any other business, home staging too has several startup costs associated with it.

Startup Costs Ranges (USD)
Professional Design Software and Licenses $500 – $5,000
Office and Workspace Setup $1,000 – $10,000
Purchase of Stylish Furniture and Decorative Accents $15,000 – $50,000
Marketing and Advertising Expenses $500 – $10,000
Legal and Accounting Fees $1,000 – $5,000
Training and Certification Cost for Employees $500 – $5,000
Insurance Premiums $500 – $1,500
Total $19,000 – $87,000

Professional Design software and licenses are one of the primary costs of starting a home staging business. It can range from $500 to $5,000. Office and workspace setup are another crucial cost that can range from $1,000 to $10,000. Purchasing stylish furniture and decorative accents for staging can cost anywhere from $15,000 to $50,000 depending on the size of the inventory.

Marketing and advertising expenses are another essential cost that can range from $500 to $10,000. Legal and accounting fees for setting up and registering a business can cost anywhere between $1,000 to $5,000. The cost of training and certification for employees can range from $500 to $5,000.

Lastly, insurance premiums for protecting the business and employees can cost between $500 and $1,500. Therefore, the total startup cost of home staging can range from $19,000 to $87,000 depending on a few factors.



Professional Design Software and Licenses

Opening your own home staging business involves several startup costs, and one of the biggest expenses is professional design software and licenses. Whether it's drafting floor plans, creating 3D visualizations, or generating design concepts, professional design software is essential to running an effective home staging business.

The cost of professional design software and licenses can vary depending on several factors such as the complexity of the software, the number of licenses required, and the duration of the license agreement. On average, most professional design software packages start at around $500 and can go up to $4,000 or more for a single user license. For businesses that require multiple licenses, these costs can quickly add up.

There are several popular professional design software packages on the market, such as SketchUp, Home Designer Suite, and Chief Architect. Before investing in software, it is important to assess your business needs and determine which package is best suited for your requirements.

  • Tips & Tricks:
  • Try to negotiate with the software vendor to get a better price. Sometimes they offer discounts for multiple licenses, annual agreements, or previous customer referrals.
  • Consider using open-source software options which are free to use such as Blender, Sweet Home 3D, or Sketchup Free.
  • Make the most of online tutorials, forums, and webinars that are available for most professional design software. This will help you master the software quicker and avoid unnecessary expenses.

Aside from the cost of software, it is also essential to budget for the cost of licenses. Most professional design software requires a licensing agreement that comes with a fee. These fees can range from $500 to $3,000 per year, depending on the software package.

When considering licensing fees, it's important to evaluate the length of the agreement carefully. Different software vendors offer varying lengths of agreements ranging from one month, to yearly or multi-year agreements. It's essential to weigh the expense versus the benefit of the agreement, factoring in the duration of the license, technical support, and software updates.

In conclusion, the cost of professional design software and licenses is undoubtedly one of the most significant expenses when launching a home staging business. It's essential to choose software that aligns with your business needs and assess whether it's worth investing in a licensing agreement for your business. By following these tips & tricks and doing your research, you can spend wisely while still acquiring essential software for your business.



Office and Workspace Setup

If you are thinking about starting a home staging business, one of the first things you need to consider is setting up your office and workspace. This includes everything from renting office space to purchasing furniture and office supplies. The cost of getting your office and workspace set up can vary depending on a number of factors, including your location and the size of your business.

  • Renting office space: Renting office space can be one of the most expensive parts of setting up a home staging business. According to recent statistics, the average cost of renting office space in the United States is around $39 per square foot per year. This means that if you want to rent a 1,000 square foot office, you can expect to pay around $3,250 per month.
  • Purchasing furniture: Once you have found an office space, you will need to furnish it. Depending on your budget, you may choose to purchase new furniture or used furniture. The cost of office furniture can vary greatly, but you can expect to pay anywhere from $500 to $5,000.
  • Office supplies: To run your business effectively, you will need to purchase office supplies such as paper, pens, printer ink, and more. According to recent statistics, the average cost of office supplies for a small business is around $400 per month.

Tips and Tricks for Setting up Your Office and Workspace

  • Consider renting a co-working space instead of renting a traditional office space to save money.
  • Look for deals on office furniture and supplies online or at discount stores.
  • Consider purchasing used office equipment to save money.

In conclusion, the cost of setting up your office and workspace for a home staging business can vary greatly depending on your location and the size of your business. However, with a little research and budgeting, you can set up your office and workspace in a cost-effective way.


Excel financial model

Home Staging Financial Model

  • 5-Year Excel Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support


Purchase of Stylish Furniture and Decorative Accents

Home staging is a booming industry that has been gaining a lot of popularity in recent years. It is an effective way to enhance the appeal of a property and helps it stand out in the competitive real estate marketplace. If you are planning to start your own home staging business, one of the significant expenses is the purchase of stylish furniture and decorative accents. In this post, we will explore the latest statistical information in USD on the startup costs for purchasing stylish furniture and decorative accents.

According to industry experts, the cost of purchasing stylish furniture and decorative accents for a home staging business can vary significantly. On average, the startup costs can range from $2,000 to $10,000 or more. The total expenses will depend on various factors such as the size of your business, the type of services you offer, and the target market.

One of the critical elements of home staging is to make the home look appealing to potential buyers. Therefore, it is essential to invest in high-quality and stylish furniture pieces that can create an inviting ambiance. The cost of sofa sets can vary from $500 to $2,500 or more, depending on the brand, size, and style. Similarly, the cost of dining tables can range from $300 to $1,500 or more.

  • Tip 1: Consider buying furniture in bulk from wholesalers as it can help you save money on individual pieces.
  • Tip 2: Look for clearance sales as they can offer significant discounts on high-quality furniture pieces.
  • Tip 3: Visit local thrift stores or consignment shops to find unique and affordable decor items.

In addition to furniture, it is also essential to invest in decorative accents such as pillows, curtains, artwork, and lighting fixtures. These items help to add character and charm to various spaces in the home and can be the key to impress potential buyers. The cost of decorative accents can range from $200 to $5,000 or more, depending on the range and quality of items you choose to buy.

  • Tip 1: Choose a neutral color palette for decorative accents as it can appeal to a broader audience and can create a sophisticated look.
  • Tip 2: Utilize natural lighting as much as possible to highlight the features of the home and give a sense of warmth.
  • Tip 3: Set the table with high-quality tableware to create an upscale and luxurious vibe if you are staging a dining area.

In conclusion, the startup costs for purchasing stylish furniture and decorative accents for a home staging business can be significant. However, by following the above tips and being mindful of your expenses, it is possible to create an inviting and attractive space without breaking the bank. Remember, the goal is to impress potential buyers and help them envision themselves living in the home. By doing so, your home staging business can help create successful sales and satisfied clients.



Marketing and Advertising Expenses

Starting a home staging business requires careful planning, significant financial investment and a solid marketing strategy that will help to attract potential customers and establish a strong brand presence. When it comes to startup costs, entrepreneurs often underestimate the investment required for launching a successful home staging business.

According to the latest statistical information, the average cost for starting a home staging business in the United States can range between $15,000 and $50,000 USD, depending on various factors such as geographic location, operational expenses, marketing costs and more. However, the majority of business owners in this industry claim that the investment is well worth it considering the potential revenue that can be generated from home staging services.

  • Tips & Tricks:
  • Consider collaborating with real estate agents and brokers to promote your services and establish partnerships that can lead to referrals and repeat business.
  • Joining relevant industry associations and groups can also be a great way to network with other professionals and increase your exposure to potential clients.
  • Creating a strong online presence through social media and professional websites can help to boost your visibility and establish your brand as a reputable home staging provider.

One of the most significant costs associated with launching a home staging business is marketing and advertising expenses. When it comes to promoting your services and attracting new customers, it's essential to have a well-planned marketing strategy in place that can help you reach your target audience effectively.

Here are some of the most common marketing and advertising expenses that aspiring business owners should consider when planning their budget:

  • Business Cards and Flyers: these materials are essential for distributing to local realtors, homeowners, and contractors and typically cost anywhere from $100 - $500.
  • Social Media Ads: promoting your business through social media platforms such as Facebook, LinkedIn, and Instagram can be a highly effective way to reach your target audience, with costs ranging from $100 - $1000 per month.
  • Professional Photography: high-quality photographs of your staged homes are crucial for attracting potential customers. Professional photography can cost anywhere from $300 - $1500 per project.
  • Website Development: a professionally designed website is essential for establishing your brand and showcasing your services. Costs can range from $750 - $5000+ depending on the complexity of the site and the expertise of the developer.

While these costs may seem significant, a well-planned marketing strategy can be essential for establishing and growing your home staging business, which can lead to significant profits over time.



Legal and Accounting Fees

Starting a home staging business can be a lucrative venture, but it also requires careful planning and investment. Legal and accounting fees are important considerations when starting your business. Here's the latest statistical information on startup costs in USD.

  • Legal Fees: Starting a business requires taking care of various legal requirements such as registering your business with the government, obtaining necessary permits and licenses, and drafting legal contracts. According to the U.S. Small Business Administration, legal fees for these services can cost anywhere from $500 to $5,000 or more, depending on the complexity of the services required.
  • Accounting Fees: Keeping track of your business finances is crucial for its success. According to Nolo, a legal website, the average cost of hiring a professional accountant to set up your initial accounting system can range from $500 to $2,000. However, this cost can vary depending on the complexity of your business structure and the amount of assistance you require.

Tips and Tricks

  • Consider using DIY legal services or DIY accounting software to save money on startup costs.
  • Check with your local small business development center to see if they offer free or low-cost legal and accounting assistance.
  • Ask other home staging professionals for referrals to affordable legal and accounting services.

As a pro business consultant, I recommend setting aside a significant portion of your startup budget for legal and accounting fees to ensure that your business is set up correctly from the start. These fees may seem steep, but they are essential investments that will save you time and money in the long run.



Training and Certification Cost for Employees

Home staging is a lucrative business that requires a team of trained professionals to make it successful. One of the most significant expenses while starting a home staging business is the cost of training and certification for employees.

The cost of training and certification for employees varies from one state to another. The national average cost of home staging training and certification is between $1,000 to $5,000. This cost includes the course material, class fees, and examination fees. However, some providers may offer discounts or scholarships for eligible candidates, which can bring down the cost significantly.

  • Tips & Tricks:
    • Shop around: Compare different training and certification providers to find the best value for money. Don't forget to check the online reviews, credentials, and experience of the providers.
    • Choose the appropriate course: Look for courses that offer comprehensive and practical training on home staging, marketing, business operations, etc. Make sure that the course aligns with your long-term business goals and the services you want to offer.
    • Inquire about financing options: Don't let the cost of training and certification deter you from investing in your employees. Many providers offer financing options such as installment payments, loans, and credit lines.


It's essential to choose the right training and certification provider to ensure that your team acquires the necessary skills and knowledge to deliver exceptional home staging services. The cost of training and certification should be viewed as an investment in your business's success.

Moreover, once your employees are certified, it's essential to provide ongoing training to keep them updated with the latest home staging trends and best practices. The cost of ongoing training can range from $500 to $2,000 per employee per year. However, this investment can result in increased productivity, higher customer satisfaction, and a better reputation in the market.

Overall, the cost of training and certification for home staging employees is a crucial factor to consider while starting a home staging business. By investing in the right training and certification programs, you can build a skilled and efficient team to bring in recurring business and higher profits.



Insurance Premiums

As a business consultant, I have helped numerous aspiring entrepreneurs to start their dream businesses. One of the most common questions that I get asked is, 'What are the startup costs for a Home Staging business?' While the answer to this question varies according to several factors, one major expense that cannot be overlooked is insurance premiums. According to the latest statistical information, the average annual cost of liability insurance for a Home Staging business in the United States is around $500 to $1,000. This will cover your general liability, property damage, and bodily injury. However, if you're going to hire employees, you would need to purchase Workers' Compensation insurance, which can cost around $500 annually. Another essential insurance policy to consider is errors and omissions (E&O) insurance. E&O insurance protects you against any professional mistakes or negligence you may make while performing your duties, which might result in financial loss to your clients. The annual cost of this policy on average would be around $1,000 to $2,000. In addition to these liabilities, you may need to purchase business owner's policy (BOP) insurance, which generally combines property and liability coverage in one policy, bundling it at a lower rate than buying the policies separately. Tip #1: While you must include all the necessary liability insurances for your business, you should also consider whether adding more coverages would provide a better sense of security, such as cyber liability insurance. Tip #2: It's always a wise decision to contact a reputable insurance agency to purchase your insurance policies. They will provide you with a customized policy that is specific to your business needs. Tip #3: Some insurance companies offer discounts to small businesses or home-based businesses. Do research and compare the offers from different companies before choosing the one that suits your business requirements. In conclusion, while the cost of insurance premiums may seem costly at the beginning, the protection you receive against unforeseeable events cannot be underestimated. Furthermore, including additional insurance policies will enhance the safety net for your business operations. So, it's a smart investment for the long-term success of your Home Staging business.


In conclusion, launching a successful home staging business requires a significant investment in time and money. As we have seen, the startup costs involve a range of expenses, including training and certification, marketing materials, staging furniture and accessories, transportation, and insurance. On average, you can expect to spend anywhere from $2,000 to $10,000 to get started, depending on your location, business size, and level of experience. However, with the right skills, determination, and marketing strategy, the potential rewards can be substantial. As the home staging industry continues to thrive, now is an excellent time to enter this $10 billion industry and build a successful career helping people sell their homes faster and for a higher price. Don't forget to do your research, create a budget plan, and market your business effectively to turn your dream of launching a home staging business into reality. Good luck!

Excel financial model

Home Staging Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support