Home staging refers to the process of preparing a property for sale by highlighting its best features and creating an attractive ambiance that makes it easier to sell. It involves arranging furniture, decluttering, and decorating the space to make it feel welcoming and appealing to potential buyers. In today's competitive real estate market, more and more homeowners are turning to home staging professionals to help them sell their properties faster and for higher prices.

In fact, the home staging industry is currently experiencing rapid growth, with no signs of slowing down anytime soon. According to a recent report by the National Association of Realtors (NAR), 83% of buyers' agents said staging a property made it easier for buyers to visualize the home as their own. Additionally, the same report showed that staging can increase the sale price of a home by as much as 20%.

Therefore, if you've been thinking of starting a home staging business, now is a great time to do so. In this article, we'll provide you with a 10-step checklist on how to launch your own home staging business. Following these steps will help you build a solid foundation for your business and achieve your goals.

Step 1: Research & Analyze The Market

The first step in starting a home staging business is to conduct thorough market research. This will help you understand your target audience, competition, pricing, and market trends. You can start by analyzing your local real estate market and identifying the demand for home staging services in your area. This will help you identify your target audience and tailor your services and pricing accordingly.

Step 2: Develop a Business Plan

Once you've conducted your market research, the next step is to develop a comprehensive business plan. Your business plan should outline your goals, mission statement, target market, services, pricing, marketing strategy, and financial projections. A well-crafted business plan will serve as a roadmap for your business and help you stay on track towards achieving your goals.

Step 3: Create a Financial Model

One of the most important aspects of starting a home staging business is creating a financial model. This will help you determine the startup costs, ongoing expenses, and potential earnings of your business. You'll need to consider expenses such as office rent, employee salaries, marketing costs, and equipment purchases. You'll also need to determine your pricing strategy and revenue model.

Step 4: Secure Funding

After creating your financial model, you'll need to secure funding to start your business. This can be done through loans, grants, or investors. You'll need to present your business plan and financial model to potential lenders or investors to secure funding.

Step 5: Build Your Network

Networking is crucial in the home staging industry. You'll need to build relationships with real estate agents, contractors, furniture suppliers, and other professionals in the industry. Attend industry events, join networking groups, and reach out to established professionals in the industry to build your network.

Step 6: Acquire Necessary Permits & Licenses

Depending on the state and city you're operating in, you may need to obtain permits and licenses to operate a home staging business. Check with your local government to determine what permits and licenses you need to acquire and follow the necessary steps to obtain them.

Step 7: Create Your Brand & Define Your Services

Your brand is how your business will be perceived in the market. It's important to create a strong brand that reflects your business values and services. Define your services clearly and decide what makes your business unique. This will help you differentiate yourself from your competition and attract potential clients.

Step 8: Build Your Team

As your business grows, you'll need to build your team. This will include hiring employees, contractors, or freelancers to help you with your day-to-day operations. Hire individuals who share your business values and have relevant experience in the industry.

Step 9: Invest In The Right Equipment

Investing in the right equipment is crucial for the success of your business. This includes furniture, decor, and any other necessary equipment such as cleaning supplies or photography equipment. Choose high-quality equipment that reflects the quality of your services.

Step 10: Market Your Business & Find Clients

Marketing is essential to attract potential clients and grow your business. Develop a marketing strategy that aligns with your business goals and target market. Utilize social media, SEO, email marketing, and other marketing channels to promote your business and find clients.

Starting a home staging business can be challenging, but with a solid plan and dedication, it can be very rewarding. Follow these 10 steps to launch your own successful home staging business and carve a niche for yourself in the industry.

1. Research & Analyze The Market

The home staging business can be a lucrative industry if you plan and execute well. The first step is to research and analyze the market to understand the target audience, competition, pricing, and services offered by other home staging companies. This will help you create a unique selling proposition that sets you apart in the market.

  • Research the Demographics: Understanding the demographics of the area you plan to operate in will enable you to tailor your services to the needs of your ideal customers. Look at factors such as income, age, education, and lifestyle.
  • Analyze Competition: Study the competition in your target market. Look at their strengths, weaknesses, pricing, and services offered. This will help you create a niche for yourself and stand out from the competition.
  • Determine Your Pricing Strategy: Set your pricing strategy based on the services you offer, the cost of operation, and the competition in your area. Consider offering a flat fee or hourly rate, depending on the scope of the project.
  • Identify Your Unique Selling Proposition: Determine what sets you apart from the competition. Identify what makes your services unique and valuable to clients.

Tips & Tricks:

  • Create a survey or questionnaire to get feedback from potential customers to better understand their needs and preferences.
  • Attend local events and network with real estate agents, homeowners, and other stakeholders to build connections and promote your business.
  • Use social media channels to showcase your work and attract new clients.

By researching and analyzing the market, you will have a better understanding of the industry and your target audience. This will help you create a solid foundation for your business and pave the way for success in the home staging business industry.

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2. Develop A Business Plan

Before starting a home staging business, it is essential to have a well-constructed business plan. This plan will act as a roadmap for your business, helping you to identify goals, strategies, and financial projections.

    Tips & Tricks:

  • Be realistic in your goals and projections
  • Research the market and competition thoroughly
  • Include both short-term and long-term goals

  • Your business plan should contain the following chapters:

    Executive Summary

    The executive summary is a brief overview of your business plan, outlining your business objectives, market analysis, and financial projections.

    Company Description

    This chapter should describe your home staging business in detail, including your mission statement, target market, and unique selling proposition. It is important to clearly define your company's services and competitive advantages to stand out in the market.

    Market Analysis

    In this section, it is crucial to conduct thorough market research to identify market trends, target audience, and your competition. This research will also help you to establish competitive pricing and a marketing strategy.

    Services and Pricing

    This chapter should outline the services that you will offer, pricing structure, and how you will differentiate yourself from your competitors. Be sure to establish pricing that reflects the value of your services while keeping it reasonable and competitive.

    Marketing and Sales

    Your marketing and sales strategy will be vital to the success of your business. This chapter should outline how you will market and promote your services, such as through social media platforms or referral programs. It should also discuss your sales tactics, such as consultation fees, package plans, or extras offered at an additional fee.

    Management and Operations

    The management and operations chapter should cover how your business will operate. This includes your organizational structure, staff requirements, and daily operational processes.


    The financial chapter is crucial, as it outlines the funding and financial projections for your business. It should include your initial investment, projected profit and loss statements, cash flow statements, and a break-even analysis.

    Implementation Plan and Timeline

    This chapter will detail how you plan to implement your business plan, and the timeline for each stage of the implementation. It should discuss the steps to take to achieve your business goals and strategies.


    The appendix should contain relevant supporting documents, such as your tax and legal documents, client contracts, and resume or portfolio for you and your staff.

    3. Create A Financial Model

    Creating a financial model is crucial for any business, especially when it comes to a Home Staging Business. This will help you understand the expected revenue and expenses of your business, which will help you create a solid plan for the future.

    • Calculate Start-Up Costs: Your start-up costs will be determined by the scale and scope of your business. Make a list of all the items required to launch your business, including furniture, marketing, insurance, transportation and so on.
    • Estimate Your Monthly Expenses: Once you have an idea of your start-up costs, you can calculate your monthly expenses. Be sure to factor in all expenses including rent, utilities, staff payroll, and any other miscellaneous expenses associated with running the business.
    • Calculate Your Revenue: To calculate your expected revenue, research pricing within your area and compare it to your service offering. Account for the number of homes you expect to stage each month and calculate the revenue you can earn.
    • Projected Profits: To calculate your projected profits, subtract your monthly expenses from your expected monthly revenue. This will give you a clear understanding of your expected income and profits.

    Tips & Tricks on Creating A Financial Model:

    • Be conservative when estimating your revenue and profits. It's always better to underestimate than overestimate to ensure your business will remain profitable in the long term.
    • Create multiple financial models and scenarios, such as best-case, worst-case, and most likely scenarios, to better prepare your business plan and decision-making process.
    • Update your financial model regularly, at least once a year - or whenever there is significant changes to your business circumstance, such as new staff hires, increased rent expenses, new competition, and so on.

    Creating a financial model may initially seem daunting, especially if you're not comfortable with numbers. However, it's essential to your business success, and many tools and services can assist you, such as accounting software, professional financial advisors, and industry standards templates.

    4. Secure Funding

    Securing funding is an essential step in starting a home staging business. Without adequate funding, you may struggle to get your business off the ground and maintain its operations. Here are some tips to help you secure funding for your home staging business:

    • Create a business plan: A comprehensive business plan is essential for securing funding for your home staging business. Your business plan should include details about your target market, marketing strategy, services, pricing, and financial projections. It should also highlight your experience in the home staging industry and your unique selling points.
    • Apply for a business loan: One of the most common ways to secure funding for a home staging business is to apply for a business loan. You can approach banks, credit unions or online lenders for a loan. Make sure you have all the necessary documents and a solid business plan before applying for the loan.
    • Look for grants: If you are a woman, minority or veteran, you may be eligible for grants that specifically support these groups in starting a business. Research organizations that offer grants in your area and apply for them, if eligible.
    • Consider crowdfunding: Crowdfunding is another option to consider when seeking funding for a home staging business. Websites such as Kickstarter, Indiegogo and GoFundMe allow you to pitch your business idea to potential investors who are willing to contribute financially.

    Tips & Tricks

    • Make sure you have a good credit score before applying for a business loan.
    • Attend networking events to meet potential investors and lenders.
    • Consider offering equity in your business to investors in exchange for funding.

    With the right funding, you can establish your home staging business, and make your mark in the industry. Remember to keep your business plan updated and have a financial plan in place to ensure that your business remains profitable in the long run.

    5. Build Your Network

    Building your network is crucial for any business, especially a home staging business. Your network can help you find clients and provide valuable referrals. Here are some essential steps to building your network:

    • Attend Networking Events
    • Attending networking events can help you meet potential clients and other home staging professionals. Look for local business groups or industry events and attend them regularly.

    • Join Professional Associations
    • Joining a professional association is an excellent way to meet other home staging professionals and gain industry insights. You can also attend seminars and workshops that can help you build your skills and knowledge.

    • Reach Out to Real Estate Agents
    • Real estate agents are a great source of business for home staging professionals. Reach out to real estate agents in your area and offer your services. You can also ask for referrals from agents who have worked with you before.

    • Establish an Online Presence
    • Creating an online presence is a crucial part of building your network. Develop a website and social media accounts that showcase your business and services. You can also use online platforms to connect with potential clients and industry professionals.

    • Collaborate with Other Professionals
    • Collaboration is an excellent way to expand your network and gain new clients. Reach out to other professionals in the home design and renovation industry, such as interior designers or contractors, and explore potential partnerships.

    Tips & Tricks

    • Attend local Homeowner Association (HOA) meetings to network with potential clients
    • Offer a referral incentive to clients and other professionals in your network
    • Volunteer to stage homes for local charity events to gain exposure and support a good cause

    6. Acquire Necessary Permits & Licenses

    Before you can officially start your home staging business, you will need to obtain the necessary permits and licenses. This process can vary based on your location, so it is essential to research what is required in your area.

    Here are some general steps to follow:

    • Contact your city or county government to obtain a business license
    • Check with the state to see if any additional permits or licenses are required for home staging businesses
    • Research whether you need any specialized certifications or permits (such as lead-based paint testing or fire safety compliance)
    • Register for any necessary sales tax or other business taxes with your state and/or local government

    Remember, it is essential to follow all necessary regulations to operate your business legally. Failure to do so could result in legal trouble and harm your business.

    Tips & Tricks for Obtaining Permits & Licenses

    • Check with local small business associations or chambers of commerce for guidance on obtaining permits and licenses
    • Make sure to budget for any fees associated with obtaining permits and licenses
    • Consider hiring a lawyer or accountant to assist with the process if necessary

    7. Create Your Brand & Define Your Services

    The success of any business is largely determined by how well you communicate your message to your target audience. With the rise of social media, creating a strong brand has become easier than ever before. However, it still requires careful consideration and planning to ensure that your brand is consistent and fully aligned with your target customers.

    When creating your brand, start with a solid understanding of your target market. Consider the age, gender, income level, and other demographics that are important to your business. This will help you tailor your message to their specific needs and wants.

    Once you have a clear picture of your ideal customer, it’s time to start thinking about your brand identity. This includes your company name, logo, tagline, and overall visual identity (such as color scheme and typography). Your brand should be memorable, easy to recognize, and in line with your company’s values and mission statement.

    When defining your services as a home staging business, it’s important to be clear about what you offer and what sets you apart from your competitors. Consider offering a variety of packages and services to meet the varying needs and budgets of your clients. This may include full-service staging, consultation services, digital staging, furniture rental, and more.

    Make sure to clearly communicate your services and packages to potential clients through your website, marketing materials, and social media channels. Be sure to highlight your unique selling points and the benefits that clients can expect when working with you.

    Tips & Tricks:

    • Consider offering a free consultation to potential clients to give them a taste of your services.
    • Partner with local real estate agents to help promote your business and services.
    • Create a portfolio of your work to showcase the quality of your services and help potential clients visualize the potential of their own space.

    8. Build Your Team

    Starting a home staging business requires a team effort. It's important to have a talented and hard-working team to help you grow your business. Here's what you need to keep in mind when building your team:

    • Hire the right people: Hire people who are passionate about the home staging business and have relevant experience. Look for people who are creative, hardworking, and have a good eye for details.
    • Create job descriptions: Write job descriptions that are clear and specific about what you expect from each team member. A well-structured job description will help your team members understand what their responsibilities are and how they fit into the overall mission of your business.
    • Provide training and resources: Make sure that your team has access to resources, tools, and training. This can help them to improve their skills and provide better service to your clients.
    • Set clear expectations: It's important to set clear expectations for your team members. This includes their roles and responsibilities, communication protocols, and deadlines. Clear expectations can help to avoid misunderstandings and conflicts.
    • Delegate tasks: Delegate tasks to your team members to help them grow and develop their skills. Delegating tasks can also help you to focus on the bigger picture and grow your business.
    • Encourage collaboration: Encourage your team members to collaborate and share ideas. Collaboration can help to improve the quality of your work and can lead to new and innovative ideas.
    • Maintain a positive work environment: It's important to maintain a positive work environment that is supportive and encouraging. A positive work environment can help to attract and retain talented team members.

    Tips & Tricks:

    • Use social media to find potential team members who are passionate about the home staging business.
    • Provide ongoing training to your team members to help them stay up-to-date with industry trends and best practices.
    • Offer incentives and bonuses to motivate your team members to do their best work.

    9. Invest In The Right Equipment

    Investing in the right equipment is crucial to the success of your home staging business. The right equipment can help you achieve a professional look, save time, and make your job easier. Here are some essential equipment you need to invest in:

    • Transportation: You will need a reliable vehicle to transport your furniture, decor, and other staging items to and from the property. Make sure to choose a vehicle big enough to accommodate everything you need.
    • Furniture: Furniture is the heart and soul of home staging, and having the right pieces can make all the difference. Invest in furniture that is versatile, functional, and neutral in style, making it easy to adapt to different types of homes and styles.
    • Decor: Decor is what makes a house feel like a home, and investing in the right decor can really elevate your staging game. Consider investing in decor items such as rugs, curtains, artwork, and plants to add texture, warmth, and color to your staged homes.
    • Tools: Make sure you have all the necessary tools to set up and take down your staging items, such as screws, nails, hammers, drills, and screwdrivers. Having a toolkit on hand can save you time and frustration when trying to assemble furniture or hanging artwork.
    • Camera: A camera can help you document your work and showcase your portfolio to potential clients. Invest in a DSLR camera that can take high-quality photos that show off your staging skills.

    Tips & Tricks

    • Don't overspend: While it's important to invest in the right equipment, don't overspend on items you don't need. Make a list of the essential items you need and stick to your budget.
    • Borrow or rent: If you're just starting out, consider borrowing or renting items such as furniture or decor to keep your costs low.
    • Stay organized: Keep your staging items organized and labeled to save time and frustration when setting up and taking down your stage.

    Investing in the right equipment is an investment in the success of your home staging business. Take the time to research and invest in quality items that will help you achieve a professional look and make your job easier.

    10. Market Your Business & Find Clients

    Now that you have everything set up, it's time to work on getting clients. Here are some crucial steps:

    • Create an online presence: Having a website and social media accounts for your business is essential in today's digital world. Make sure to showcase your work, services, and contact information.
    • Network: Attend home and garden shows, join local business organizations, and connect with real estate agents, interior designers, and other professionals in the industry.
    • Offer competitive pricing: Research what other home staging businesses are charging and make sure your prices are competitive.
    • Ask for referrals and reviews: Happy clients can be your best form of marketing. Ask for referrals and reviews from satisfied customers.
    • Create a portfolio: Show off your work by creating a portfolio of before and after photos from your staging projects.

    Tips & Tricks:

    • Offer a discount or incentive for referrals from satisfied clients.
    • Partner with local real estate agents to offer staging services as part of their package.
    • Consider offering free consultations to potential clients as a way to showcase your expertise and services.

    Don't be afraid to put yourself out there and market your services. With the right strategy and hard work, you can build a successful home staging business.

    Starting a home staging business can be a lucrative and fulfilling career choice for those with a passion for design and real estate. By following this 10-step checklist, you can create a successful business that is both profitable and enjoyable to operate. With 83% of buyers' agents agreeing that staging makes it easier for buyers to visualize a home as their own and the potential to increase sale prices by up to 20%, the demand for home staging services is high and continues to grow.

    When starting your business, it's important to research and analyze the market, develop a comprehensive business plan, create a financial model, secure funding, build your network, acquire necessary permits and licenses, create a strong brand and define your services, build your team, invest in the right equipment, and market your business and find clients. By following these steps, you can give your business a solid foundation and a roadmap for success.

    Remember to stay committed to your business goals and values, continuously learn and improve your skills, and adapt to changes in the market. With hard work and dedication, you can build a thriving home staging business that helps homeowners sell their properties faster and for higher prices.

    Excel financial model

    Home Staging Financial Model
    • 5-Year Financial Projection
    • 40+ Charts & Metrics
    • DCF & Multiple Valuation
    • Free Email Support