According to a report by MarketsandMarkets, the global physiotherapy market is expected to reach a whopping $37.6 billion by 2024. This figure highlights the growing demand for physiotherapy services worldwide, as more and more people look to improve their health and wellness. If you are a physiotherapist looking to take advantage of this growing demand by starting your own business, you've come to the right place. In this article, we'll provide you with a 10-step checklist to help you open/start/launch your own physiotherapy business. But before we jump into the checklist, it's important to remember that starting a business takes a lot of hard work and dedication. It also requires careful planning and preparation. The steps we'll outline in this article are meant to give you a general idea of what's involved in starting a physiotherapy business. Remember, every business is unique, so the steps you need to take may vary depending on your specific goals and circumstances. With that said, let's dive into the first step in the checklist - brainstorming the concept of your business.

1. Brainstorm The Concept Of The Business

Starting a physiotherapy business requires a solid foundation that begins with a clear concept. The concept of your business will determine the direction you take and the services you will provide. This is a critical step in the process of opening a successful physiotherapy business, and you need to take the time to get it right. Here are some of the key factors you need to consider when brainstorming the concept of your business:

  • Identify Your Target Market: Who will be the primary customers of your physiotherapy business? Are you targeting athletes, seniors, children, or individuals with specific injuries or conditions? Knowing your target market will help you tailor your services and marketing efforts to their needs.
  • Determine Your Services: What physiotherapy services will you offer to your customers? Will you specialize in a particular area of physiotherapy, such as rehabilitation, sports injuries, or chronic pain? Will you also provide related services, such as massage therapy or acupuncture?
  • Set Your Pricing: How much will you charge for your services? Will you offer different pricing tiers based on the level of service or length of therapy sessions?
  • Choose Your Location: Where will you set up your physiotherapy business? Will you rent or buy a space? Will you locate in a medical building, fitness center, or standalone location?
  • Research Your Competition: Who are your competitors in the local market? What services do they offer, and how do they price their services? Understanding your competition can help you identify gaps in the market and opportunities to stand out.

Tips & Tricks:

  • Consider conducting market research or a SWOT analysis to help you identify your target market and competition.
  • Think about how you can differentiate your services from those of your competitors to stand out in the market.
  • Don't be afraid to start small and expand your services as your business grows.

Once you have brainstormed the concept of your physiotherapy business, you can start working on the details of your business plan. This plan will outline your business goals, target market, marketing strategies, financial projections, and operational procedures. Having a solid business plan in place is essential for securing financing, attracting investors, and setting yourself up for long-term success.

Excel financial model

Physiotherapy Financial Model

  • 5-Year Excel Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support

Develop A Detailed Business Plan

A business plan is a blueprint for your business that outlines what you want to do, how you plan to do it, and what resources you will need to achieve your goals. Your business plan needs to be detailed enough to show investors, lenders, and potential employees that you have thought through every aspect of your business. Here are some of the key elements you need to include when developing your business plan:

  • Executive Summary: This is an overview of your business plan, including your mission statement, target market, and financial projections.
  • Company Description: This section describes your company, its history, and its current status.
  • Market Analysis: This section provides an analysis of your target market, its size, and its growth potential.
  • Products and Services: This section describes the products and services your business will offer, how they will be produced, and how they will be priced.
  • Marketing and Sales: This section describes how you will market and sell your products and services, including your advertising and promotional strategies.
  • Operations: This section describes how your business will operate, including the technology, equipment, and staffing you will need.
  • Financial Plan: This section outlines your financial projections, including your startup costs, cash flow projections, and profit and loss statements.
  • Appendix: This section includes any additional information that may be relevant to your business plan, such as market research, resumes of key personnel, or industry statistics.

Tips & Tricks for Developing Your Business Plan:

  • Take the time to research your market and competition thoroughly.
  • Make sure your financial projections are realistic and based on solid market research.
  • Have someone else review your business plan for clarity and accuracy.

Developing a detailed business plan is critical to the success of your physiotherapy business. It will help you identify potential challenges and opportunities and provide a roadmap for achieving your goals. Take the time to develop a thorough and well-researched business plan, and you will be well on your way to launching a successful business.

3. Construct An Effective Financial Model

One of the most crucial aspects in opening a physiotherapy business is constructing an effective financial model. This will help you determine the financial feasibility of your business and ensure that you can sustain it in the long run. Here are the steps you need to take:

  • Research and analyze your market: You need to study your target market to determine the demand for physiotherapy services and the competition you will face. Look at the existing businesses, their pricing strategy, and the services they offer. This information will help you identify your unique selling point and set a pricing strategy.
  • Calculate your startup costs: You need to determine the total cost of starting your business, including the rent, equipment, licenses and permits, insurance, marketing expenses, and other costs. This will help you decide if you need outside funding or if you can fund your business using your savings.
  • Develop a financial projection: You need to create a financial projection for your business for the next 3-5 years. This should include your expected revenue, expenses, and profit. Use different scenarios to determine the best and worst-case scenarios for your business.
  • Identify your funding sources: If you need external financing, you need to identify the funding sources available to you. This can include loans from banks, microfinance institutions, grants from the government, angel investors, or crowdfunding.
  • Track your finances: Once you start your business, you need to track your finances regularly. This will help you identify the areas where you are spending too much and adjust your financial plan accordingly. You should also keep a record of all your invoices and receipts.

Tips & Tricks

  • Use a financial model template to create your financial projections
  • Be conservative when estimating your revenue and expenses
  • Set aside a buffer for unexpected expenses

By following these steps, you can construct an effective financial model for your physiotherapy business and ensure its long-term success. Remember to review and adjust your financial plan regularly as your business grows and changes.

4. Research Necessary Permits & Licenses

Starting a physiotherapy business requires obtaining various permits and licenses from different authorities to ensure you comply with local and national regulations. It may sound overwhelming, but with proper guidance and research, you can make the process easier.

Below are the essential licenses and permits you will need to start your physiotherapy business:

  • Business License: This license is issued by your city or county government agency and permits you to operate your physiotherapy business legally.
  • Professional License: To practice as a physiotherapist, you need a license from your state's regulatory body for physical therapy.
  • Insurance: You need insurance coverage to protect against liability and property damage claims. Some types of insurance you may need include general liability, professional liability, and property and casualty insurance.
  • Building Permit: This permit is necessary if you plan to build or renovate the property you will use for your physiotherapy business.
  • Health Department Permit: The health department provides permits to ensure your physiotherapy clinic meets local health and safety regulations.
  • Zoning Permit: Zoning permits regulate land use and ensure your physiotherapy business is in compliance with zoning guidelines.

Additionally, depending on the location and type of your physiotherapy business, you may require other licenses and permits, such as environmental permits, fire department permits, and waste disposal permits.

Tips & Tricks

  • Research your state's requirements for physiotherapy businesses to understand the permits and licenses needed in your locality.
  • Engage a lawyer or consultant knowledgeable about licensing of physiotherapy businesses to help you expedite the process.
  • Start the permit and license application process early to avoid any last-minute delays.

To avoid penalties, it's essential to ensure you have all the necessary permits and licenses before opening your physiotherapy business. Obtaining all the permits and licenses may take time, so it's best to start the process early to avoid disrupting your schedule.

In conclusion, understanding the various permits and licenses needed for your physiotherapy business is crucial to operate legally and protect yourself from legal issues. Knowing the requirements and obtaining them will help you set up your business without any interruption and will ensure you have a compliant business that operates smoothly.

5. Secure Funding

Starting a physiotherapy business requires a significant amount of investment. From equipment purchase to hiring employees, there are numerous expenses that you need to cover. Securing funding is crucial for starting and running a successful physiotherapy business. Here are some ways to secure funding:

  • Traditional bank loans: Contact your local banks to explore the funding options they offer. Traditional bank loans are an excellent way to secure funding with lower interest rates.
  • Small Business Administration (SBA) loans: SBA loans are specially designed for small businesses and can be a great option for funding your physiotherapy business.
  • Investor funding: Find investors who are interested in the physiotherapy industry and willing to invest in your business. You can also reach out to venture capitalist firms to secure funding.

Tips & Tricks:

  • Before approaching lenders or investors, make sure you have a well thought out business plan.
  • Make sure your financial record keeping is up to date and accurate.
  • Consider offering equity in your business to investors in exchange for funding.

Once you have secured funding, it's essential to use it wisely. Allocate the funds towards expenses that will directly contribute to your business's growth and success. Such expenses may include:

  • Equipment purchases: Purchase the necessary physiotherapy equipment, such as exercise machines, computers, and software, to run your business effectively.
  • Lease payments: Secure a suitable facility for your business and make monthly lease payments.
  • Marketing costs: Develop a marketing strategy to get the word out about your business. Allocate funds towards website development, social media advertising, and print materials such as business cards and brochures.
  • Employee salaries: Hire a professional and experienced team of physiotherapists to run your business.

Remember that securing funding is only the beginning. You need to have a solid financial plan to manage the funds carefully to achieve long-term business success. Keep a close eye on your expenses and revenue and adjust your plan accordingly.

6. Develop A Strong Marketing Strategy

Developing a strong marketing strategy should be one of the top priorities for any new physiotherapy business aiming to succeed and attract potential clients. The goal of a marketing strategy should be to raise awareness about the business, articulate its unique value proposition, and convince potential clients to give it a try. A well-structured marketing strategy not only helps to generate new engagements but also helps in creating a strong and trustworthy brand that can stand the test of time.

Chapter 1: Identify Your Target Audience

The first step in developing a good marketing strategy is identifying your target audience. The target audience for your clinic should be people who need physiotherapy services. Your target audience could be individuals suffering from pain, athletes, elderly people, pregnant women, etc. Understanding your target audience will help you tailor your marketing message and tools towards them in a more effective manner.

Chapter 2: Differentiate Your Business

The physiotherapy industry is quite crowded, so it's important you differentiate your business from the rest. Differentiating your business involves creating brand identity that sets you apart from competitors. You should identify what sets you apart and utilize a combination of tools such as messaging, branding, and pricing strategies to differentiate yourself from your competitors.

Chapter 3: Build a Strong Online Presence

In today's digital age, having a strong online presence is key to the success of any physiotherapy business. You should create an engaging and user-friendly website that showcases your services, location and pricing. In addition to your website, you should also make sure your business appears on various social media pages such as Facebook, Twitter, LinkedIn, and even Instagram. This will serve to increase your chances of reaching a much wider audience.

Chapter 4: Engage Your Local Community

Your local community is a great source of potential clients. You should get involved with community events such as charity walks, health fairs, and local sports teams. By engaging with your community, you ensure your business stays top of mind and creates trust in your services.

Chapter 5: Utilize Referral Marketing

Referral marketing is one of the most effective ways of marketing, as it involves using satisfied clients to spread word-of-mouth reviews about your business. You should encourage satisfied clients to leave reviews on popular review sites such as Yelp, Google Reviews etc. and reward them with discounts on services.

Tips & Tricks:

  • Identify your unique selling proposition
  • Make sure your website is mobile-friendly
  • Engage with your online community through social media

A physiotherapy business is one that should always be geared towards improving the health and wellness of individuals. By developing a strong marketing strategy, you will be able to create greater awareness about your services and increase the chances of reaching potential clients.

7. Find The Right Physical Location

Finding the right physical location for your physiotherapy business is crucial for its success. The location you choose should be easily accessible for your clients and have enough space to accommodate your equipment and staff. Here’s what you need to consider:

  • Demographics: Analyze the local demographic data to ensure that the area has the right population density, income level, and age group for your business.
  • Accessibility: Choose a location that is easily accessible by public transport and has ample parking space for your clients.
  • Competition: Research the competition in the area and decide whether it’s a smart move to open your physiotherapy business there.
  • Infrastructure: Ensure that the location has the necessary infrastructure, such as uninterrupted power supply, good connectivity, and sufficient water supply.
  • Lease Agreement: Review the lease agreement carefully to ensure that it meets your requirements and doesn't have any hidden costs.

Once you have found a potential location, you can conduct a site visit to get a better idea of the place's suitability for your physiotherapy business. Follow these tips when visiting a potential location:

Site Visit Tips:

  • Look for any potential safety hazards, such as uneven floors, faulty wiring, or poor ventilation, which could be harmful to your clients or staff.
  • Assess the space available to ensure that it can accommodate your equipment and staff comfortably.
  • Check the traffic flow to ensure that there is no congestion or bottleneck around the area that could prevent clients from reaching your business.

Choosing the right physical location for your physiotherapy business is critical for its success. With a little research and careful consideration, you can find the perfect location to grow your business and help your clients.

8. Secure The Necessary Equipment & Software

Once you have established the foundation for your physiotherapy business, it is time to secure the necessary equipment and software.


  • Physiotherapy table: This is an essential piece of equipment for any physiotherapist. Ensure that the table is adjustable and comfortable for your patients.
  • Therapy balls and resistance bands: These are great tools to help your patients improve their strength and mobility.
  • Hot and cold therapy units: These units can help relieve pain and reduce inflammation.
  • Electric stimulation machines: These machines can help alleviate pain and improve muscle function.
  • Other miscellaneous items: Gowns, towels, and other small items that may be required during therapy sessions.

Purchasing equipment should not be done hastily. Take your time and ensure you invest in high-quality equipment. This will ensure that you do not have equipment breakdowns and will also uphold the reputation of your business.


  • Electronic medical record (EMR) software: This is a vital tool for any physiotherapy practice. EMR software improves the accuracy and completeness of patient records, enhances workflow, and reduces the risk of errors.
  • Accounting/billing software: This can help keep track of financial transactions and revenue.
  • Marketing software: This can help you reach out to potential patients and boost your online presence.

When selecting software, it is essential to consider your business's unique needs. Conduct research and review software options carefully before making a selection. You may also want to consult with a technology expert to determine if any additional software is necessary.

Tips & Tricks for Securing Equipment & Software

  • When purchasing equipment, make sure that it is relevant to your practice and meets industry standards.
  • Consider leasing equipment for the first year instead of outright purchasing. This will allow you to test out equipment before committing to a long-term investment.
  • Always ensure that your software has proper security features to protect the privacy of your patients.

Securing the necessary equipment and software can seem daunting, but with proper research and investment, you can set your physiotherapy business up for success.

9. Ensure Compliance With Regulations & Laws

As a physiotherapy business owner, you must ensure that your business is compliant with all the relevant regulations and laws. Failure to do so can result in litigation, fines, and even closure of your business. Here are the steps you need to take:

  • Check Your State and Local Laws: Each state and local jurisdiction has its own set of laws that regulate healthcare businesses. Check with your state's health department to find out which regulations apply to your business.
  • Obtain Necessary Licenses and Permits: To operate a physiotherapy business, you may need to obtain specific licenses and permits. These may include professional licenses, business licenses, and tax registrations. Contact your state's licensing board for more information.
  • Register Your Business: Register your business with the appropriate state agencies and obtain a tax identification number from the IRS.
  • Comply With HIPAA Regulations: As a healthcare provider, you must comply with the Health Insurance Portability and Accountability Act (HIPAA) regulations. This ensures that the privacy and security of your patients' information is protected.
  • Develop a Compliance Plan: Develop a compliance plan that outlines how you will comply with regulations and laws. Train your staff on the plan and monitor compliance regularly.

Tips & Tricks:

  • Join a physiotherapy professional association to stay up-to-date on industry regulations and laws.
  • Hire a compliance officer to oversee your business' compliance with regulations and laws.
  • Attend training sessions and conferences to learn about new regulations and laws that may affect your business.

10. Identify And Build Relationships With Vendors & Partners

One of the most important aspects of starting a physiotherapy business is to establish relationships with vendors and partners. These business relationships will provide the resources you need to run your business effectively. Establishing these partnerships can be a challenging task as you need to identify the right vendors and partners that work well with your business.

1. Identify potential vendors and partners

The first step in establishing successful business relationships is to identify potential vendors and partners. You can start by conducting market research and attending trade shows and conferences. Talk to other businesses in your industry and get recommendations for vendors and partners.

  • Conduct market research
  • Attend trade shows and conferences
  • Talk to other businesses in your industry

2. Evaluate vendors and partners

After you have identified potential vendors and partners, you need to evaluate them. Evaluate their products or services, customer service, pricing, and reputation in the industry. Make sure they align with your values and goals.

  • Products or services evaluation
  • Customer service evaluation
  • Pricing evaluation
  • Reputation in the industry evaluation

3. Build relationships with vendors and partners

Once you have identified potential vendors and partners and evaluated them, you can start building relationships with them. Establish ongoing communication and work collaboratively to achieve your business goals. This will help you ensure a smooth supply chain and reliable business relationships.

  • Establish ongoing communication
  • Work collaboratively
  • Achieve your business goals

Tips & Tricks

  • Choose vendors and partners that share your values and goals
  • Always negotiate prices and agreements
  • Establish clear guidelines and expectations for your business relationship

In conclusion, if you're a physiotherapist with an entrepreneurial spirit, starting your own business can be a rewarding and lucrative endeavor. By following this 10-step checklist, you can position yourself for success in the growing global physiotherapy market, which is expected to reach $37.6 billion by 2024. Keep in mind that every business is different, and your path may not be exactly the same as someone else's. However, focusing on key elements such as developing a detailed business plan, securing funding and finding the right physical location can set you on the path to building a successful physiotherapy business. We wish you the best of luck on your journey to entrepreneurship!

Excel financial model

Physiotherapy Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support