Are you passionate about helping people look and feel their best? Are you ready to turn your passion into a profitable business venture? The beauty industry has been experiencing unprecedented growth in recent years, making it a lucrative and exciting space for entrepreneurs to enter. According to Statista, the global beauty industry was valued at $532 billion in 2019 and is projected to grow to $863 billion by 2024. In the United States alone, the beauty industry brought in $89.5 billion in revenue in 2018.

Starting a beauty school business can be a fulfilling and lucrative way to make a difference in people's lives while also making a profit. If you're ready to take the leap and start your own beauty school, this 10-step checklist will guide you through the process.

  • Identify target audience and location: Before you can start your beauty school business, it's essential to identify your target audience and choose a suitable location. Research local demographics to determine the demand for beauty and cosmetic professionals in your area. Consider factors such as population size, age range, income levels, and competition.
  • Research competition and create unique selling proposition: Once you've identified your target audience and location, research local competition and create a unique selling proposition. What sets your beauty school apart from others in the area? Develop a brand that speaks to your school's mission and values.
  • Develop a business plan and financial model: A well-written business plan is a crucial part of starting a successful beauty school. Identify startup costs, ongoing expenses, and revenue projections. A financial model will help you track progress towards profitability.
  • Secure funding and investors: Beauty school businesses require a significant amount of upfront capital, including building costs, equipment purchases, and staff salaries. Explore funding options such as small business loans, grants, and investors.
  • Register and obtain necessary permits and licenses: Before you can open your doors to the public, you'll need to register your business and obtain necessary permits and licenses. Consult with local government agencies to ensure you comply with all regulations.
  • Lease or purchase property: Once you've secured funding and necessary permits, it's time to lease or purchase a property. Consider factors such as location, size, and accessibility when choosing a facility.
  • Build out necessary facilities and furnish with equipment: Now it's time to build out your beauty school facilities and furnish them with necessary equipment. Purchase items such as salon chairs, hairdressing stations, and other necessary supplies.
  • Hire qualified staff and instructors: Beauty schools require a team of qualified professionals to teach and train students. Hire talented instructors and staff to ensure your school operates at a high level of excellence.
  • Develop and implement marketing strategies: To attract students, it's essential to create and implement effective marketing strategies. Network with local professionals in the beauty industry, utilise social media to promote your brand, and offer student referral discounts.
  • Continuously monitor and adjust operations for success: Starting a beauty school business is not a one-time event. It's crucial to continuously monitor your business and adjust operations as necessary. Stay up-to-date with industry trends and technologies, and listen to student and staff feedback to ensure your business remains competitive and successful.

Starting a beauty school business can be a challenge, but with the right planning, creativity, and hard work, your dreams can become a reality. Good luck!

1. Identify Target Audience And Location

Before starting a beauty school business, it is essential to determine the target audience and location. The target audience refers to the people who will most likely be interested in enrolling in your school, and the location refers to the geographical area where you plan to operate.

First, consider the demographic characteristics of your target audience, such as age range, gender, and income level. You can conduct market research or survey potential customers in your area to gather this information.

Next, determine the type of beauty school you want to open and what services you plan to offer. You can choose to specialize in a specific field, such as hair and makeup or skincare, or offer a wide range of courses.

Once you have identified your target audience and services, it is time to choose a location. Look for an area with high foot traffic and easy access for your customers. Additionally, consider the cost and availability of rent or lease for the property.

  • Tip: Check out the competition in the surrounding area and analyze their strengths and weaknesses to differentiate your beauty school from theirs.

Tips & Tricks:

  • Tip 1: Consider offering scholarships or financial aid to attract and retain students.
  • Tip 2: Partner with local salons and spas to offer internships and job opportunities for your students after graduation.
  • Tip 3: Invest in marketing and advertising to raise brand awareness and attract potential customers.

By identifying your target audience and location early on in the process, you can tailor your services to meet their needs and stand out from competitors. This will increase the chances of success for your beauty school business.

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2. Research Competition And Create Unique Selling Proposition

Before opening a beauty school business, it is important to review the competition in your area. Analyzing your competition can give you insights into what works and what doesn’t, as well as help you identify their strengths and weaknesses. Once you have this information, you can create a unique selling proposition (USP) that differentiates your business from the competition.

Step 1: Identify Your Competitors

Start by creating a list of your competitors. This could include other beauty schools in the area, as well as hair salons and spas that offer training programs. When identifying your competitors, consider their location, the programs they offer, and their pricing.

Step 2: Analyze Their Strengths And Weaknesses

Once you have a list of your competitors, it’s time to analyze their strengths and weaknesses. This can be done by visiting their website and social media pages, attending their events, and even visiting their physical location. Take note of what they do well, as well as areas where you see room for improvement.

Step 3: Identify Gaps In The Market

After analyzing your competition, look for areas where there are gaps in the market. This could be a specific training program that none of your competitors offer or a unique teaching method that sets you apart.

Step 4: Create A Unique Selling Proposition

Utilizing the information gathered from analyzing your competition and identifying gaps in the market, formulate a unique selling proposition that sets your beauty school business apart. Your USP should clearly communicate what makes your business special and why potential students should choose you over the competition.

Tips & Tricks

  • Consider offering a satisfaction guarantee to increase customer trust and loyalty.
  • Create a memorable brand that resonates with your target audience.
  • Offer value-added incentives, such as internships or job placement assistance, to attract more students.

3. Develop A Business Plan And Financial Model

Developing a solid business plan is crucial in starting a beauty school business. A business plan outlines the entire structure, goals, and strategies of the business. It should include a clear and concise mission statement, market analysis, target demographics, marketing and advertising plans, financial projections, and a detailed description of the services and courses offered.

Furthermore, creating a financial model is necessary to understand the cost and revenue of running the beauty school. This will include all start-up costs, operational expenses, and projected income. It is important to take into account any unexpected expenses that may occur and factor those into the financial model.

  • Conduct market research to determine the demand for beauty school services in the area
  • Create a mission statement that defines the purpose and values of the business
  • Develop a marketing plan to attract potential students including social media, print ads, and open houses
  • Outline all courses and services offered including the length, cost, and requirements for each
  • Determine the size and location of the beauty school
  • Develop a budget and financial model to forecast income and expenses
  • Consider the cost of equipment, supplies, and staff needed to run the school
  • Set pricing for courses and services that will allow for a profitable business
  • Create a timeline for opening that includes all necessary permits, licenses, and paperwork
  • Secure funding through investors, loans, or grants if necessary

Tips & Tricks:

  • Consider partnering with established beauty brands to provide training and educational opportunities for their employees
  • Offer a variety of courses and programs to attract a diverse student body
  • Don't forget to budget for marketing and advertising expenses to attract potential students

Overall, developing a comprehensive business plan and financial model is essential for starting a successful beauty school business. It provides a blueprint for the business and helps to ensure that all aspects of the school, from courses and services to finances and marketing, are carefully considered and planned out.

4. Secure Funding And Investors

Starting a beauty school business can be quite expensive as it involves a lot of infrastructure and technology. Thus, securing funding and investors is critical to get your business off the ground. Whether it is through loans, grants, angel investors or venture capitalists, having a sound financial plan will ensure smooth operations and longevity of your business.

  • Create a Detailed Business Plan: Before approaching any investor or financial institution, make sure you have a detailed business plan prepared. Your business plan should project expected revenue, expenditures, marketing strategy, target customers and competitors, and financial projections for the next three to five years. A well-crafted business plan will provide potential investors with a clear understanding of your vision and business model.
  • Assess Funding Needs: Carefully assess how much funding you need for your beauty school business. You should have a clear understanding of the costs involved in leasing property, purchasing equipment, inventory, staff salaries, and marketing expenses. Once you have a precise idea of the funding requirements, you can start looking for investors who are willing to invest in your business.
  • Explore Funding Options: There are various funding options available to new businesses. You can approach banks for a loan or look for government grants for entrepreneurs. Angel investors or venture capitalists are also great options if you have a unique and innovative business idea. Crowdfunding is another option where you can raise small amounts of money from a large number of people.
  • Build Relationships: Forming relationships with investors takes time and effort. Attend networking events, conferences, and other gatherings of investors to showcase your business. Follow up with investors after the meeting and keep them updated with your business developments regularly. Building good relationships with investors can open up avenues for future funding opportunities.

Pro Tips:

  • Make sure your business plan is detailed and comprehensive, highlighting your unique value proposition and competitive advantages.
  • When pitching to investors, focus on the benefits of investing in your business rather than just the features of your beauty school.
  • Be open to feedback and criticism from investors. Take every opportunity to learn and improve your business pitch.

In summary, securing funding and investors is essential for the success of your beauty school business. Reach out to various financial institutions, investors, and crowdfunding platforms to explore your options. With a sound financial plan and a well-crafted business proposal, you can increase your chances of attracting investors and growing your beauty school business.

5. Register And Obtain Necessary Permits And Licenses

After developing a solid business plan, the next step to opening a beauty school business is to register legal requirements and obtain necessary permits and licenses. This allows you to operate your business legally and avoid fines and legal trouble.

  • Register your business - Register your beauty school business as a legal business entity with the state. This includes obtaining a tax identification number and registering for state taxes. You can consult with an attorney or a business consultant for legal advice before registering your business.
  • Obtain necessary permits and licenses - Check with the local and state governments about the necessary permits and licenses to operate a beauty school business. This may include zoning and building permits, health and safety permits, and educational licensing.
  • Confirm insurance coverage - Get insurance coverage for your beauty school business. Purchase general liability insurance, professional liability insurance, and workers' compensation insurance to protect your business from potential lawsuits and loss of property or assets.

Useful Tips & Tricks:

  • Research and understand the legal requirements in your state thoroughly to avoid legal issues in the future.
  • Contact the local chamber of commerce for guidance on the necessary permits and licenses required to operate your business legally.
  • Take the time to develop relationships with other business owners. They may provide you with referrals, advice, or recommendations on how to run your business smoothly.

By registering your beauty school business and obtaining necessary permits and licenses, you will avoid legal troubles and ensure that your business operates legally. It also ensures that your business is prepared to deal with potential liability issues.

6. Lease Or Purchase Property

When launching a beauty school business, one of the key decisions you'll need to make is whether to lease or purchase the property. Here are some key factors to consider:

Leasing Property


  • Lower upfront costs: leasing typically requires less up-front money than purchasing property.
  • More flexibility: if you're not sure about the long-term viability of your business, leasing can give you more flexibility to adapt and make changes.
  • Lower maintenance and repair costs: when you lease, the landlord is typically responsible for maintenance and repairs.


  • Less control: when you lease, you have less control over the property and may be bound by certain restrictions.
  • No equity: when you lease, you don't build equity in the property and won't see any long-term return on investment.
  • Uncertainty: when your lease is up, there's no guarantee you'll be able to renew or that the terms will be favorable.

Purchasing Property


  • More control: when you purchase property, you have ultimate control over how it's used.
  • Equity: owning property means you'll build equity over time and can potentially see a return on investment.
  • Predictable costs: when you own property, you'll have more predictability in terms of costs (though there may be unexpected repair and maintenance costs).


  • Higher upfront costs: purchasing property typically requires a higher upfront investment, which may be difficult to come up with when starting a business.
  • Less flexibility: if your business needs change, it may be difficult to adapt to a space you own.
  • Higher maintenance and repair costs: as the owner, you'll be responsible for all maintenance and repairs.

Tips & Tricks

  • When considering a lease, carefully read and negotiate the terms to ensure they meet your needs and budget.
  • If you're uncertain about the long-term viability of your business, leasing may be the better option.
  • Consider the location of the property and its potential impact on your business's success.

7. Build Out Necessary Facilities And Furnish With Equipment

Once you have sorted out the legal requirements and have a business plan in place for your beauty school, you need to focus on the physical location. Your potential students will be interested in the quality of your facilities and equipment, and it will play a crucial role in attracting students and building your reputation.

Here are some essential steps that you need to take when building out the necessary facilities and furnishing them with equipment:

  • Choose a suitable location: Look for a location that is easily accessible, and in an area where there is a demand for a beauty school. It should be spacious enough to accommodate your students comfortably with enough room to move around.
  • Design the layout of your beauty school: Once you have found a location, work with an architect or interior designer to create a layout that suits your business needs.
  • Source the necessary equipment and tools: Invest in good quality equipment such as treatment chairs, styling tools, and several other beauty equipment that meets industry standards.
  • Create a conducive learning atmosphere: Making the environment as pleasant as possible, including adding decorations, scented candles, or soft background music can make a significant difference. Students will feel comfortable and relaxed, and it will help them concentrate on their studies.
  • Invest in technology: Technology is constantly evolving, and investing in the latest beauty technology tools and software programs can give you a competitive edge over other schools.
  • Hire the right staff: You will need instructors who are qualified to teach beauty courses, as well as receptionists and administrative staff who can handle enrollments, schedules, and payments efficiently.

Tips & Tricks:

  • Make sure you choose durable and good quality equipment that will last longer and, in the long run, save you money.
  • Ensure that the layout maximizes as much natural lighting as possible, reducing energy cost.
  • Research the most popular industry-standard brands of equipment and tools that are specific to the courses you will be offering.

Creating a comfortable and welcoming environment does not have to break the bank. Be creative, budget-conscious and keep student needs at the forefront. Building a fantastic facility filled with quality equipment will increase your student's satisfaction and will grow your reputation. Ultimately, this can lead to more students, higher success rates, and a successful beauty school business.

8. Hire Qualified Staff And Instructors

Hiring qualified staff and instructors is crucial for the success of your beauty school business. You should look for individuals who have the necessary qualifications and experience to effectively train your students. Here are some steps to take:

  • Create a job description that clearly outlines the qualifications and experience required for each position.
  • Post the job openings on job search websites, social media accounts, and industry-specific forums.
  • Conduct thorough interviews and background checks for each applicant.
  • Ask for references and contact each one to ensure that the applicant is qualified and reliable.
  • Consider offering training and support to new instructors to help improve their teaching skills.
  • Provide incentives and opportunities for professional development to retain your best staff and instructors.

Tips & Tricks:

  • Consider hiring experienced professionals from the beauty industry who can provide valuable insights and connections for your students.
  • Offer a competitive salary and benefits package to attract and retain top talent.
  • Make sure that your staff and instructors are passionate about their work and committed to providing high-quality education to their students.

In addition to hiring qualified staff and instructors, you should also develop a comprehensive training program that covers all aspects of your business. This will help ensure consistency and quality in your services, and also improve the overall experience for your students.

Include topics such as customer service, business management, marketing, and technical skills. You can also offer continuing education courses and workshops to help your staff and instructors stay up-to-date with the latest industry trends and techniques.

Overall, hiring and training qualified staff and instructors is one of the most important steps in opening and running a successful beauty school business. Take the time to carefully select and invest in your team, and you will see the results in happy students and a thriving business.

9. Develop And Implement Marketing Strategies

When launching a beauty school business, it is crucial to have a solid marketing plan in place. This will help you attract students, build brand awareness, and grow your business. Here are some key steps to developing and implementing a successful marketing strategy:

  • Define your target audience: Before you start marketing your beauty school, it is important to know who you are targeting. Are you looking to attract high school graduates? Working professionals looking to switch careers? Once you have identified your target audience, you can tailor your marketing efforts to their specific needs and interests.
  • Create a strong brand: Your beauty school's brand should be memorable, distinctive, and appealing to your target audience. This includes your logo, website, social media presence, and overall messaging. A strong brand will help you stand out from competitors and attract more students.
  • Utilize digital marketing: In today's digital world, it is essential to have a strong online presence. This includes a well-designed website with search engine optimization (SEO) tactics, social media accounts, and email marketing campaigns. These strategies can help you reach a larger audience and generate more leads.
  • Partner with local businesses: Building relationships with local businesses can help you attract more students and grow your reputation. Consider partnering with salons, spas, and other beauty-related businesses to offer special discounts or promotions for their employees or customers.
  • Host events: Hosting events such as open houses, informational sessions, or workshops can help you reach potential students and showcase your beauty school's offerings. Be sure to promote these events through your website, social media, and local media outlets.
  • Offer referral incentives: Encourage current students to refer their friends and family to your beauty school by offering incentives such as discounts or free services. Word-of-mouth referrals can be powerful and can help you attract more students.
  • Measure your success: To determine the effectiveness of your marketing strategy, track key metrics such as website traffic, social media engagement, and leads generated. Use this data to optimize your strategy and make improvements.

Marketing Tips & Tricks:

  • Offer a scholarship or grant program for promising students.
  • Create a blog or YouTube channel to showcase your expertise and provide valuable tips and advice.
  • Attend industry events and conferences to network and stay up-to-date on trends and best practices.

10. Continuously Monitor And Adjust Operations For Success

Once your beauty school business is up and running, you need to keep a close eye on its operations to ensure continuous success. You should develop specific strategies for monitoring and adjusting your operations to make sure your business meets its goals and objectives.

Here are some practical steps to follow:

  • Set Key Performance Indicators (KPIs): Determine the key metrics that you will use to measure the success of your beauty school. Track your KPIs regularly and use them to identify areas that need improvement or adjustment.
  • Regularly review your business plan: Your business plan is a living document that should be updated regularly. Use it to guide your decisions and identify any areas that need adjustment to stay on track.
  • Stay informed: Keep track of industry news and trends. Attend industry events and conferences to learn about new developments and stay ahead of the curve.
  • Implement a feedback system: Develop a system for gathering feedback from your students, instructors, and staff. Use this feedback to identify areas for improvement and make necessary adjustments.
  • Regularly evaluate your staff: Evaluate your staff regularly to ensure that they are meeting your expectations and contributing to the success of your beauty school. Provide feedback and coaching as needed.
  • Stay flexible: Be willing to make adjustments to your operations as needed. Stay open to new ideas and approaches, and be willing to take calculated risks to stay competitive.

Tips & Tricks:

  • Use technology to streamline your operations and keep track of your KPIs.
  • Develop a culture of continuous improvement to keep your beauty school innovative and competitive.
  • Stay connected with your customers and take their feedback seriously. It can help you identify areas for improvement and stay ahead of your competition.

By following these steps and implementing these tips, you can ensure that your beauty school business is on the path to success and growth.

Starting a beauty school requires careful planning, research, and financial investment. However, with the industry's significant growth, it can be a lucrative and fulfilling business venture. As mentioned earlier, the global beauty industry was valued at $532 billion in 2019 and is projected to grow to $863 billion by 2024. In the United States alone, the beauty industry generated $89.5 billion in revenue in 2018.

By following the 10-step checklist outlined in this blog post, you can establish your own beauty school business successfully. Remember to identify your target audience, research competition, develop a business plan, obtain funding, register, lease a space, furnish your facilities, hire qualified staff, implement marketing strategies, and continuously monitor and adjust operations for success.

As with any business venture, starting a beauty school requires dedication, hard work, and a willingness to learn and adapt continuously. With these qualities and the right plan, your beauty school can thrive and be a rewarding experience for both you and your students. Best of luck on your entrepreneurial journey!

Excel financial model

Beauty School Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support