Are you thinking about launching your own serviced apartment business? Then you're probably already aware of how lucrative this industry can be. In fact, recent statistics show a steady increase in the demand for serviced apartments worldwide. According to JLL's 2019 Global Real Estate Transparency Index, the global Serviced Apartment sector has grown by 14.9% over the last five years. With this kind of growth, it's easy to see why so many entrepreneurs are eager to jump into the market. But, have you considered the startup costs of such a venture? Keep reading to find out.


Startup Costs

Starting a serviced apartment business requires a significant investment of money up front. The initial costs can vary depending on the location and size of the property, the level of amenities, and the level of renovations that need to be done.
Start-Up Costs Ranges (USD)
Furnished apartments and amenities 20,000 - 150,000
Renovation costs 10,000 - 100,000
Marketing and advertising expenses 5,000 - 20,000
Technology and software investments 3,000 - 15,000
Staffing and training expenses 10,000 - 25,000
Legal and administrative fees 5,000 - 15,000
Insurance and security costs 2,000 - 10,000
Total 55,000 - 350,000

Furnished apartments and amenities are generally the largest expense for a serviced apartment business. The average range for this cost is between $20,000 and $150,000 depending on the number of units and the level of furnishings required.

Renovations are another significant cost. Depending on the state of the property, the costs can range from $10,000 to $100,000. Renovations may include upgrades to kitchens and bathrooms, new appliances, or general upkeep such as painting and flooring.

Marketing and advertising expenses are essential for any new business, and serviced apartments are no exception. The cost can average between $5,000 and $20,000 for the initial marketing campaign, including website development, PR campaigns, and advertising efforts.

Technology and software investments are necessary to run a successful serviced apartment business. The costs may range from $3,000 to $15,000, depending on the software chosen, including online booking systems and property management software.

Staffing and training expenses are another expense that cannot be overlooked. Depending on the number of units, staffing costs may range from $10,000 to $25,000. Additionally, it is important to invest in training to ensure staff are knowledgeable about the property, local area, and serviced apartment business operations.

Legal and administrative fees including licensing and permits, set up costs and lawyer fees may range from $5,000 to $15,000.

Finally, insurance and security costs, such as liability insurance, property insurance and maintenance, and security systems can range between $2,000 and $10,000.

In conclusion, opening a serviced apartment business can be a costly investment with total ranges starting from $55,000 to $350,000. Understanding these initial costs and planning for them that are vital for the success of the business in the long-term.



Furnished Apartments and Amenities

Furnished serviced apartments have become increasingly popular among travelers and people looking for temporary accommodation. They provide a home-like atmosphere and offer flexibility and convenience that traditional hotel rooms do not. While they are an attractive option for renters, there are costs associated with starting and running a serviced apartment business.

According to the latest statistics, the cost of opening a serviced apartment business in the US ranges from $50,000 to $500,000 depending on the size, location, and level of luxury. These costs include expenses related to building and furnishing the apartments, hiring staff, marketing, insurance, and legal fees.

  • Building and furnishing costs: The cost of renovating or building a property to turn it into serviced apartments, including furniture, fixtures, and other equipment, is the most significant expense. It can range from $25,000 to $250,000 depending on the size and location of the property.
  • Staffing and operational costs: Running a serviced apartment business requires hiring a range of staff, including front desk staff, housekeeping, and maintenance personnel. Staffing costs can range from $15,000 to $100,000 per year depending on the size of the business.
  • Marketing and legal expenses: Promoting the business and ensuring that all legal requirements are met is also costly. Marketing expenses can range from $5,000 to $50,000, while legal fees can range from $2,500 to $25,000.

Tips & Tricks

  • Choose the right location: The location of your serviced apartments is crucial to the success of your business. Choose a location that is easily accessible, has good transport connections, and is in an area that is attractive to renters.
  • Focus on customer service: Serviced apartment rentals are all about providing excellent service and hospitality. Hire staff who are friendly, professional, and understand the importance of customer satisfaction.
  • Invest in technology: Modern renters expect seamless and hassle-free experiences when booking and staying in serviced apartments. Invest in technology that streamlines booking, check-in, and communication with guests.

In summary, opening a serviced apartment business requires a significant investment of time and money. However, with the right location, staff, and focus on customer service, it can be a lucrative business with high potential for growth and long-term success.



Renovation costs

One of the first expenses that comes along with starting a serviced apartment business is renovation costs. The amount you pay for renovations depends on a few factors including the location and how much work needs to be done. However, the average cost of renovating a one or two-bedroom serviced apartment is around $10,000 to $20,000.

Depending on the condition of the property, some renovations may be minimal such as fresh paint and new furniture. Others may require more significant upgrades like new flooring, appliances, and fixtures. Keep in mind that investing in high-quality materials during your renovation can help to reduce maintenance costs in the long run.

Startup costs/expenses

When starting a serviced apartment business, there are several expenses to consider. Let's take a look at some of the most significant startup costs:

  • Real Estate: Your largest startup expense will likely be the property itself. Location plays a significant role in how much you pay, but overall you can expect to spend around $250,000 on a property.
  • Furnishing and Décor: To provide tenants with a comfortable and aesthetically pleasing living environment, you'll need to invest in furnishings and décor. The cost of furnishing a serviced apartment varies, but on average expect to spend around $10,000 to $15,000 per apartment.
  • Utilities and Insurance: You'll need to pay for utilities like electricity, gas, and water. Additionally, to protect your business and your clients, you'll need to invest in insurance. Budget anywhere from $500 to $1000 a month for utilities and insurance.
  • Marketing and Advertising: You'll need to invest in marketing and advertising to attract tenants to your serviced apartments. Expect to allocate anywhere from $1,000 to $3,000 a month for this expense.
  • Staff and Maintenance: To keep your serviced apartments in excellent condition, you'll need to invest in staff and maintenance. Factor in a monthly overhead cost of between $3,000 to $5,000 for staff and maintenance costs.

Tips & Tricks

  • Tip 1: To keep costs down, consider purchasing a property that's already partially furnished. This can save you significant upfront costs.
  • Tip 2: Look for ways to reduce your utility costs, such as by installing energy-efficient appliances and using smart thermostats.
  • Tip 3: Consider partnering with local businesses to help advertise your serviced apartments. For example, partnering with a local restaurant to offer guests a discount can attract more tenants to your property.

Starting a serviced apartment business can be a lucrative and exciting endeavor. With the right planning and investment, you can create a thriving business that provides tenants with a comfortable and luxurious living experience.


Excel financial model

Serviced Apartments Financial Model

  • 5-Year Excel Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support



Marketing and Advertising Expenses

As a pro business consultant, I have helped startup numerous businesses, including serviced apartments. I understand that owning a serviced apartment business can be a profitable endeavor, but the initial costs can be overwhelming. In this post, I will provide you with the latest statistical information on how much it costs to open a serviced apartment business, specifically the marketing and advertising expenses.

The marketing and advertising expenses for a serviced apartment business can vary depending on location, competition, and target audience. A detailed marketing plan can be an effective way to control these costs. However, some general guidelines can give you a rough idea of the expenses involved.

Tips & Tricks

  • Create a comprehensive marketing plan to control costs
  • Consider local advertising channels instead of expensive national campaigns
  • Use social media platforms and online directories to promote your business

According to industry surveys, the average marketing and advertising budget for a serviced apartment business is around $5,000 to $10,000 per month. These expenses cover a wide range of promotional activities, including branding, website design, search engine optimization, social media advertising, and email marketing.

Another critical factor to consider is the timing of your marketing campaigns. To maximize the effectiveness of your marketing budget, it's advisable to schedule your promotional activities during the off-season, when demand is relatively low and competition is not as intense.

Finally, it's worth noting that marketing and advertising expenses should not be viewed as a sunk cost, but rather as an investment in the long-term growth and success of your business. If executed correctly, a solid marketing plan can help you attract new customers, retain loyal ones, and establish your brand as a leader in the industry.

Tips & Tricks

  • Leverage your existing customers to advertise and gain word-of-mouth referrals
  • Take advantage of local events and occasions to create buzz around your business
  • Measure your ROI and adjust your marketing strategy accordingly

In conclusion, the marketing and advertising expenses for launching or opening a serviced apartment business can be significant, but they can be managed with a well-planned marketing strategy. By implementing some of the tips and tricks mentioned above and keeping a close eye on your expenses, you can successfully promote your business and establish yourself as a go-to provider of serviced apartments in your target market.



Technology and software investments

Starting a serviced apartment business involves various costs, including property purchase or rental fees, staff salaries, furniture and supplies, marketing, and technology. Technology and software investments have become increasingly crucial for businesses to ensure efficiency, security, and customer experience. In this blog post, we will delve into the latest statistical information about technology and software startup costs for serviced apartment businesses.

Tips & Tricks

  • Consider using an online booking system to streamline the process and manage reservations.
  • Use property management software to track maintenance requests, rental payments, and other important tasks.
  • Invest in high-quality Wi-Fi and provide smart home technology to enhance the customer experience.

According to Statista, the worldwide revenue of the global vacation rental market was 115.67 billion USD in 2019 and is expected to grow to 170.9 billion USD by 2025. This growth indicates a significant demand for technology and software investments for serviced apartment businesses. According to Hootsuite, the average cost of custom software development ranges from 75,000 USD to 1 million USD, depending on the complexity of the software. However, there are many off-the-shelf software options available that can be customized to suit specific business needs.

In addition to software, technology investments such as security cameras, smart locks, and automated check-in systems can improve business operations and increase customer satisfaction. According to a survey by Security Sales & Integration, the average cost of a commercial surveillance camera is around 350 USD per camera. Smart locks can cost around 150 USD per lock, while automated check-in systems can start from around 10,000 USD.

Overall, the cost of technology and software investments for serviced apartment businesses can range from a few thousand dollars to several million dollars, depending on the size and complexity of the business. However, these investments are crucial for businesses to stay competitive and provide high-quality services to customers.



Staffing and Training Expenses

As a pro business consultant who has helped to start thousands of businesses in my career, I know that the cost of opening a serviced apartment business can vary significantly depending on the location, size of the property, and level of service provided to customers. However, one of the most significant factors that contribute to the startup costs of a serviced apartment business is the staffing and training expenses.

According to the latest statistical information, opening a serviced apartment business in the United States can cost anywhere from USD 500,000 to USD 2 million. Of this amount, staffing and training expenses can account for up to 25% of the total startup costs, or between USD 125,000 to USD 500,000, depending on the number of employees and their level of training required.

  • Tip #1: To reduce staffing expenses, consider outsourcing some of the services such as laundry, cleaning, or maintenance. This will help to reduce the number of staff required to run the business, resulting in lower staffing expenses.
  • Tip #2: To reduce training expenses, consider hiring experienced staff members who have previously worked in the hospitality or service industry. This will help to reduce the training time and cost required to get them up to speed with the business processes and procedures.
  • Tip #3: To reduce both staffing and training expenses, consider using cloud-based software systems to manage the day-to-day operations of the business. This will help to automate many of the routine tasks, reducing the workload on staff members and the training required to perform them.

Overall, while staffing and training expenses are one of the biggest costs associated with opening a serviced apartment business, there are several ways to reduce these costs without sacrificing the level of service provided to customers. By outsourcing some services, hiring experienced staff, and using cloud-based software systems, businesses can significantly reduce the cost of opening and running a serviced apartment business.

Additional Tips & Tricks

  • When budgeting for staffing and training expenses, it's important to account for the cost of uniforms, equipment, and ongoing training to ensure that staff members are up to date with the latest industry standards and practices.
  • When hiring staff members, make sure to conduct thorough background checks to ensure that they have the necessary qualifications and experience to perform their duties effectively.
  • When selecting a software system to manage the business operations, make sure to choose a system that is user-friendly and customizable to meet the unique needs of your serviced apartment business.



Legal and administrative fees

When starting a serviced apartment business, one of the biggest factors to consider is the legal and administrative fees you will incur. These costs can vary greatly depending on the country and state you are in. However, on average, you can expect to pay between $2,000 and $7,500 in total startup costs.

These costs include all of the legal and administrative fees necessary to register your business, obtain any necessary licenses and permits, and cover any ongoing fees or expenses. Some of the specific fees you may encounter include:

  • Business registration fees: Depending on your location, you may need to create a limited liability company (LLC) or corporation. This can cost anywhere from $100 to $1,000.
  • Legal fees: You may need a lawyer to help you draft business contracts or examine lease agreements. Expect to pay anywhere from $250 to $500 per hour for legal services.
  • Accounting fees: You will need to keep track of your finances and hire an accountant to help you with that. They may charge an hourly rate of $50 to $200.
  • Insurance fees: You will also need insurance to cover your business and liabilities. This cost varies widely based on location and business size.

Tips & Tricks

  • Research your local laws and regulations to get an accurate estimate of startup costs.
  • Use online resources such as legal document templates to save money on legal fees.
  • Partner with a seasoned business owner to help guide you through the process of starting a serviced apartment business.

While these costs may seem overwhelming, they are a necessary part of starting your own serviced apartment business. Allocating funds for these expenses will ensure that your business is legally sound and ready to launch successfully.



Insurance and Security Costs

Serviced apartments are becoming increasingly popular as more people are opting for comfortable and furnished apartments instead of hotels. With this increase in demand, there are many opportunities to start serviced apartment businesses. However, one of the most important aspects of starting a serviced apartment business is the insurance and security costs that come along with it.

According to the latest statistical information, the average insurance and security costs to start a serviced apartment business ranges between $5,000 and $10,000. This includes liability coverage, property and equipment insurance, and security installation costs.

Liability coverage is mandatory and can cost around $1,000-$3,000 per year. This type of coverage protects the business from any accidents or injuries that may occur on the property. Property and equipment insurance can be expensive, especially for high-end apartments, and can cost between $3,000-$5,000 per year. This type of insurance protects the business from any potential damage caused by natural disasters, theft, fire, or any other emergencies. Lastly, security installation costs can range between $1,000-$3,000, depending on the size and location of the serviced apartment business.

Tips & Tricks

  • Research and compare insurance and security quotes from different providers to find the most cost-effective option.
  • Invest in high-quality surveillance cameras and alarm systems to ensure the safety of your guests and property.
  • Conduct thorough background checks on all employees and contractors to prevent any potential security breaches.

It is important to note that insurance and security costs may vary depending on the region and size of the serviced apartment business. Serviced apartment businesses located in high-risk areas may require higher insurance and security costs to ensure the safety of guests and property. Therefore, as a pro business consultant who has helped start thousands of businesses, I always recommend my clients to conduct thorough research before investing in this business.

In conclusion, the insurance and security costs associated with starting a serviced apartment business may seem daunting, but they are essential in protecting your guests and assets. By investing in the right insurance coverage and security systems, you can create a safe and comfortable environment for your guests while ensuring the success of your business.



In conclusion, if you're considering launching a serviced apartment business, you need to be prepared for the start-up costs. With an average cost of $200,000 to $500,000 to open a minimum of ten units, this is not a venture for the faint-hearted. You'll need to take into account various factors such as acquisition costs, renovation expenses, furnishing, and staffing costs. However, with the growth rate of the industry at 14.9%, it's safe to assume that the rewards can be lucrative, making it a worthwhile investment for those with a solid business plan. Remember to do your research, plan well and take into account all the relevant expenses to ensure success!

Excel financial model

Serviced Apartments Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support