The world is a place of endless opportunities. One such opportunity is the food industry. According to the United States Chamber of Commerce, the restaurant industry's annual sales reach over $899 billion in 2020. With such a staggering number, it's no surprise that many people are considering opening their own restaurant. However, the journey from a mere idea to a fully functioning restaurant can be daunting, especially if you're new to the industry.

Do you have a passion for food and hospitality and aspire to open your own restaurant? If so, you're in the right place. In this article, we will guide you through a comprehensive step-by-step checklist to help you open your restaurant successfully. Whether you're new to the business world or are a seasoned entrepreneur, our guide ensures that you dot all 'I's' and cross all 'T's.'

Without further ado, let's dive into the ten steps that you will need to follow to open your restaurant.

1. Establish business goals

The first step to opening a successful business is establishing your business goals. Ask yourself what you want to achieve in the long term. What style of cuisine do you want to offer? What kind of experience do you want to provide? Knowing your goals will help you focus on your vision, brand, and target market.

2. Conduct market research

Once you have established your business goals, it's time to research your market. Review similar restaurants and assess their strengths and weaknesses. Understand your potential customer base and their preferences. Analyze the competition and identify how you can differentiate your restaurant.

3. Plan concept and menu

Now that you have a clear idea of your primary business goals and the competition, it's time to focus on your concept and menu. The concept is the overall idea or theme of your restaurant. Every aspect of your restaurant should align with your concept. The menu is the heart of your restaurant, and it should appeal to your customer's preferences while aligning with your concept.

4. Create a financial model

Creating a financial model is the foundation of your business. You need to know how much money you'll need to start and sustain the restaurant. Additionally, you need to know how to forecast future revenues and expenses accurately. A financial model includes projected income statements, balance sheets, and cash flow statements.

5. Source appropriate funding

Now that you have a clear picture of your financials, it's time to source appropriate funding to start your business. Depending on your financial model, there are several financing options you can use, including personal savings, loans, grants, and investors.

6. Secure permits & licenses

Before you open your restaurant, you need to ensure that you have all the necessary permits, licenses, and certificates needed by local, state, and federal governments. The types of permits and licenses vary by location. However, they usually include food service and liquor licenses, building permits, permits for remodeling, and zoning permits.

7. Write a business plan

A business plan includes an overview of your business, your concept, your target markets, your financials, your competition analysis, and your marketing plan. It serves as a blueprint for your business and helps you stay on track.

8. Find a suitable location

Now that you have secured appropriate permits and licenses and completed your business plan, it's time to find a suitable location. Your restaurant's location should align with your concept and target market. Consider factors such as foot traffic, visibility, parking, zoning, and building codes.

9. Negotiate terms for leasing space

When you have found a suitable location, it's time to negotiate terms for leasing the space. The lease agreement should cover factors such as rent, insurance, maintenance, utilities, and security deposits.

10. Hire & train staff

Lastly, it's time to hire and train your staff. Your staff is the face of your business, and they play a crucial role in providing an excellent customer experience. Develop a robust hiring and training process to ensure that your staff aligns with your business goals and values.

By following these ten steps, you'll be well on your way to opening a successful restaurant. Always remember to stay focused on your business goals and vision while remaining flexible to adapt as needed. With dedication and hard work, you can turn your passion for food into a thriving business.



1. Establish Business Goals

Starting a restaurant can be a rewarding business venture, but it requires careful planning and preparation. The first step in opening a restaurant is to establish clear and realistic business goals. Here are some key factors to consider when setting your restaurant's goals:

  • Concept: Determine your restaurant's concept and targeted cuisine. Decide on the style, decor, and ambience you want to create.
  • Market Analysis: Conduct market research to identify target customers, competition, and demand for your restaurant's concept.
  • Business Plan: Develop a comprehensive business plan that includes financial projections, marketing strategies, and operational plans.
  • Budget: Determine your budget for start-up costs, such as equipment, inventory, and marketing expenses.
  • Revenue Goals: Set revenue goals for both short-term and long-term success.
  • Staffing: Determine your staffing needs and establish hiring and training procedures.

Tips & Tricks:

  • Consider hosting a soft opening or tasting event to generate buzz and test your menu.
  • Don't overlook the importance of creating a unique brand identity, including a memorable restaurant name and logo.
  • Be prepared to adapt your business goals and strategies as needed to stay competitive in the restaurant industry.

By establishing clear business goals, you'll be better equipped to make informed decisions throughout the restaurant start-up process. Use these goals as a roadmap to guide your decision-making and keep your business on track toward success.


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Conduct Market Research

Before opening a restaurant, it is crucial to conduct market research. This step involves gathering information about the restaurant industry and analyzing the target market.

Here is how to conduct market research for a restaurant business:

  • Identify the competition: Research the existing restaurants in the area and identify their strengths and weaknesses. This information can help a restaurant owner to develop strategies to differentiate their business from the competition.
  • Define the target market: Determine the demographics of the target market, such as age, income, and lifestyle preferences. This information can be used to create a restaurant concept that appeals to the target market.
  • Assess demand: Determine the level of demand for the type of restaurant concept being considered. This can be done by analyzing data on population demographics, consumer behavior, and local economic trends.
  • Conduct consumer surveys: Survey potential customers to get feedback on the restaurant concept, menu offerings, and service expectations. This can help to refine the business plan to better meet the needs of the target market.

Market Research Tips and Tricks:

  • Use digital tools such as social media analytics and local search data to gather information about the competition and target market.
  • Participate in local industry events and join professional organizations to network with other restaurant owners and stay up-to-date on industry trends.
  • Consider conducting a focus group to gather more detailed feedback on the restaurant concept and menu offerings.

By conducting thorough market research, a restaurant owner can gain a competitive edge and improve their chances of success in the highly competitive restaurant industry.



3. Plan Concept And Menu

Concept and menu planning are the first and foremost step in opening a successful restaurant business. The concept of a restaurant is not only limited to the decor and ambiance but also includes the type of cuisine that you are offering, your target audience, and your USP (Unique Selling Proposition). A well-defined concept and a unique menu will help you stand out from the competition and attract more customers.

Tips & Tricks:

  • Do market research and find out the latest food trends
  • Find out what your target audience prefers and tailor your menu to their taste buds
  • Create a unique menu that sets you apart from the competition

Before finalizing a concept, it is crucial to conduct a thorough analysis of the current market and your competitors. Look out for gaps in the market and see if you can fill them with your concept. Analyze the strengths and weaknesses of your competitors and make sure that your concept and menu stand out.

Once you have finalized a concept, it's time to create a menu that complements it well. A perfectly crafted menu should have a well-balanced mix of starters, main course, and desserts. The menu should also include vegetarian and non-vegetarian options, catering to every customer's preferences. Make sure that the menu items are well-priced and have high-profit margins.

Tips & Tricks:

  • Keep your menu simple and sleek
  • Include popular dishes as well as some unique dishes
  • Use descriptive and enticing words while naming the dishes on the menu

Moreover, consider conducting menu tasting sessions with a focus group to get feedback on your dishes. This will help you identify menu items that need improvement or replacement. It will also help you to get a perspective on the taste preferences of your customers.

  • Brainstorm and finalize your restaurant concept
  • Conduct market research and competitor analysis
  • Create a unique menu that complements your concept and has high-profit margins
  • Include vegetarian and non-vegetarian options in the menu
  • Conduct food tasting sessions with a focus group to get feedback on the dishes

Following these steps will set you on the path to creating a restaurant concept and menu that will surpass customer expectations and keep them coming back for more. Remember, a well-crafted concept and menu are vital for the long-term success of your restaurant business.



4. Create A Financial Model

As soon as you have a strong business plan in place, it's time to tackle the numbers game. It's critical to create a comprehensive financial model that estimates startup costs, monthly expenses, and projected income for at least the first year. A well-crafted financial model will provide you with a realistic picture of how much funding you'll need and when you can expect to break even or start making a profit.

  • Estimating Startup Costs: Many factors go into starting a restaurant, including licensing, legal fees, equipment, construction, marketing, and real estate. Work with your team to estimate all of the costs associated with getting your business off the ground.
  • Developing a Monthly Budget: After figuring out your startup costs, you need to know how much money you'll be spending each month to keep the lights on and the doors open. Consider rent, utilities, payroll, inventory, marketing, and other operational expenses.
  • Projecting Income: Based on your location, menu, and pricing strategy, you should be able to estimate how much revenue you'll be generating each month. Be realistic and conservative in your projections, especially in the early days of your business.

Once you've gathered all of this information, it's time to create a financial model. You can use a spreadsheet program like Excel or Google Sheets to compile all of your data and run various scenarios to see how changes in pricing, menus, or expenses affect your bottom line. Your financial model should also include a cash flow statement, which tracks the flow of money in and out of your business on a monthly basis.

Your financial model will help you identify any potential cash flow issues and figure out how much funding you'll need to secure. Remember, it's always better to have more funding than less to ensure a successful launch.

Tips & Tricks:

  • Consider hiring a financial analyst or accountant to help you develop your financial model. They have the expertise to ensure that you don't miss any critical expenses or income sources.
  • Don't forget to factor in contingencies, such as unexpected equipment repairs or a slower-than-expected start to your business.
  • Your financial model should be a living document that you review and adjust regularly. As your business grows and adapts, your financial projections may need to change.



5. Source Appropriate Funding

Starting a restaurant business can be an exhilarating experience, but it's essential to have a strong financial backing to support the initial investment and ongoing operations. Here are some essential steps to source appropriate funding for your restaurant business:

  • Opt for traditional loans: Approach banks, credit unions, or the Small Business Administration for traditional loans for your restaurant business. These options provide a stable cash flow to keep your restaurant running, but it's important to have a solid business plan to get approved.
  • Explore crowdfunding: Crowdfunding platforms like Kickstarter and GoFundMe can raise funds and create a buzz for your restaurant. It's essential to have a unique and compelling restaurant concept to appeal to investors.
  • Look for investors: Angel investors and venture capitalists can invest in your restaurant business for a percentage of ownership and potential returns. Networking and pitching your business plan to investors can secure this type of funding.
  • Apply for grants: Research and apply for restaurant business-specific grants to support your initial investment and ongoing operations. These grants are highly competitive and focus on supporting socially responsible or innovative restaurant concepts.
  • Utilize personal savings: Personal savings can help bootstrap your restaurant before seeking more significant funding sources. It can also be a tangible show of commitment to potential investors and lenders.

Tips & Tricks for Sourcing Funding

  • A strong business plan is essential for securing traditional loans and investors.
  • Networking with like-minded professionals can lead to potential investor leads.
  • Research all funding options extensively and exhaust all possibilities before settling on one source.



6. Secure Permits & Licenses

Before you can officially open your restaurant business, you need to secure permits and licenses first. This is important to ensure that your business is operating legally and to avoid any legal issues in the future. Here are the things that you need to consider:

  • Food Service Establishment Permit - This permit is issued by the local health department and ensures that your establishment meets the standards and requirements for food safety and sanitation.
  • Business License - This is a general requirement for any business to operate legally and is issued by the city or county where your restaurant is located.
  • Liquor License - If you plan on serving alcohol in your restaurant, you need to secure a liquor license from your state's licensing agency.
  • Zoning Permit - This permit ensures that your restaurant is located in a zone that allows commercial activities, specifically a food establishment.
  • Building Permit - This permit ensures that your restaurant's construction and renovation complies with building codes and safety requirements.

Tips & Tricks:

  • Research the specific permits and licenses required by your state and local government.
  • Make sure to complete all requirements and submit all necessary documents on time to avoid delays or fines.
  • Consider consulting a lawyer or an experienced business consultant to guide you through the legalities of starting a restaurant business.

It is important to note that the requirements for permits and licenses may vary depending on your location and the type of restaurant you are planning to open. It is best to do your research and consult with local and state agencies to ensure that you are compliant with all regulations.

Securing permits and licenses may seem overwhelming, but it is an essential step in opening a restaurant business. It is important to comply with all requirements and ensure that your establishment is operating legally to avoid any legal issues that may arise in the future.



7. Write A Business Plan

A business plan is your roadmap to success. It outlines your vision, mission, goals, strategies, and financial projections. A well-written business plan is essential for securing funding, attracting investors, and staying on track. Here are the key chapters that your restaurant business plan should include:

  • Executive Summary: This section provides a brief overview of your restaurant business, including your concept, target market, unique selling proposition, and financial projections.
  • Company Description: This section details the legal structure of your business, ownership, management team, location, and facilities.
  • Market Analysis: This section describes your competition, target market, demographics, buying habits, and market trends.
  • Products and Services: This section outlines your menu, pricing, suppliers, and quality standards.
  • Marketing and Sales: This section explains your advertising, promotions, public relations, and sales strategy.
  • Operations: This section details your daily operations, staffing, training, inventory management, and logistics.
  • Financial Projections: This section forecasts your revenue, expenses, profitability, and cash flow.

Tips & Tricks

  • Be realistic: Don't exaggerate your projections or underestimate your costs. Your business plan should be based on facts, research, and experience.
  • Get feedback: Show your business plan to trusted advisors, mentors, and colleagues. Ask for their feedback and suggestions.
  • Update regularly: Your business plan is not a one-time document. Update it regularly to reflect changes in the market, competition, and your own performance.

A business plan is not just a document for investors or lenders. It is a tool for yourself to clarify your vision, set your goals, and measure your progress. It is also a communication tool for your team, suppliers, customers, and community. Take the time to write a thorough and compelling business plan, and reap the rewards of a successful restaurant business.



8. Find A Suitable Location

One of the most critical steps in opening a restaurant is finding an ideal location. Your restaurant's success largely depends on the location you choose. Consider the following factors when selecting a location:

  • Demographics: Choose a location near your target customers. Consider the age, income, and other demographics, such as lifestyle, interests, and work culture.
  • Accessibility: Ensure that your restaurant is easily accessible, whether it's by car, public transport, or foot traffic.
  • Competition: Check out the competition in the area. A competitive location is often a good sign, but make sure that you can offer something unique.
  • Cost: Most importantly, choose a location that you can afford. Consider not just the rent but also other expenses, such as utilities, insurance, and taxes.

Once you have identified a location, you must consider the following:

  • Zoning laws and regulations: Check the local zoning laws to ensure that your restaurant is permitted in the selected location.
  • License and permits: Obtain the necessary permits from the local authorities, such as business permits, health inspections, liquor licenses, and food-handling permits.

Tips & Tricks

  • Choose a location that is visible from the street, to catch the attention of passing customers.
  • Consider locations that are near cultural arts centers, movie theaters, sports stadiums, or high traffic areas.
  • If you are planning to open a fine-dining restaurant, consider a location in an upscale shopping mall or business district.

Choosing the right location for your restaurant may take some time, but it will be worth it. Spend time evaluating potential locations, and conduct thorough research before making a decision.



9. Negotiate Terms For Leasing Space

Now that you have found a suitable location for your restaurant, it's time to negotiate terms for leasing space. This is a crucial step in the process of starting your own restaurant business. A favorable lease agreement will not only help you save money, but also provide you with flexibility and room for growth.

Here are some key points to consider while negotiating terms for leasing space:

  • Rent and security deposit: While negotiating the rent, make sure it is within your budget and does not put a strain on your finances. Also, ensure that the security deposit is reasonable and that you can afford it.
  • Lease term: Decide on the length of the lease term that works best for you. A longer lease term may provide you with more stability, while a shorter one will give you more flexibility.
  • Renewal: Make sure that the lease agreement specifies the terms of renewal. This will give you the option to renew the lease on your terms or negotiate a new lease.
  • Permitted use: Ensure that the lease agreement allows you to use the space for your restaurant business. This is crucial as some landlords may restrict the use of the space.
  • Tenant improvements: Negotiate the terms for any tenant improvements that you may require. You may need to make some changes to the space before you can use it for your restaurant business.
  • Utilities and maintenance: Clarify who will be responsible for utilities and maintenance. This will help you avoid any unexpected expenses.
  • Subleasing: Determine if subleasing is allowed in the lease agreement. If it is, make sure you have the option to sublease the space in case you decide to move your restaurant to a different location.

Tips & Tricks:

  • Always seek the help of a real estate attorney to review your lease agreement before you sign it.
  • Be prepared to negotiate. Landlords expect it.
  • Make sure you understand all the terms of the lease agreement. Ask questions if you are unsure about anything.

By negotiating favorable lease terms, you can save money and have greater flexibility in managing your restaurant business. Take the time to carefully review the lease agreement and negotiate terms that work best for you.



10. Hire & Train Staff

One of the most crucial aspects of running a restaurant business is having the right staff. Hiring and training the right employees is not only important for the success of your restaurant but also for creating a positive experience for your customers. In this chapter, we will discuss the steps you should follow to hire and train the staff for your restaurant.

  • Determine the staff requirements: The first step in hiring staff is to determine the staff requirements for your restaurant. You need to identify the roles you need to fill and the number of employees required for each role. For example, you may need a head chef, line cooks, servers, bartenders, dishwashers, and hosts.
  • Advertise for job openings: Once you have determined the staff requirements, you need to advertise for job openings. You can use various channels like online job portals, local newspapers, or social media platforms to post job openings.
  • Screen resumes: Once you start receiving resumes, you need to screen them to find the most suitable candidates for the job. You can shortlist resumes based on their qualifications, experience, and skills.
  • Interview candidates: The next step is to conduct interviews to gauge the skills, personality, and attitude of the candidates. You can conduct individual or group interviews, and you can also use various interview techniques like behavioral interviews, situational interviews, or case interviews.
  • Select candidates: After conducting the interviews, you need to select the most suitable candidates for the job. You should consider the candidate's qualifications, experience, skills, personality, and attitude while making your selection.
  • Train new employees: Once you have selected the employees, the next step is to train them. You should have a comprehensive training program that covers various aspects of the job, including customer service, food handling, sanitation, teamwork, and communication.
  • Set performance expectations: After the training, you need to set performance expectations for your staff. You should have measurable performance metrics that help you evaluate the performance of your staff over time.

Tips and Tricks

  • Be clear on job requirements: When advertising job openings, be clear about the job requirements, including the roles and responsibilities, experience, qualifications, skills, and work schedules. This will attract the right candidates and save you time in the recruitment process.
  • Choose the right interview technique: Depending on the job requirements and the personality of the candidates, choose the right interview technique that helps you gauge the skills, personality, and attitude of the candidates. This can help you make a better selection and hire the right candidates.
  • Make training fun and interactive: Training can be boring, but it doesn't have to be. You can make training fun and interactive by using role-playing, games, and quizzes. This will not only make training more enjoyable but also help employees learn better and retain information longer.

Hiring and training staff can be time-consuming and challenging, but it is an essential part of running a successful restaurant business. By following the steps outlined in this chapter and using the tips and tricks provided, you can find the right employees for your restaurant and create a positive customer experience.


In conclusion, opening a restaurant is an exciting but challenging venture. With the right strategies, however, you can turn your passion for food into a thriving business. Remember to establish your business goals, conduct market research, plan your concept and menu, create a financial model, source appropriate funding, secure permits and licenses, write a business plan, find a suitable location, negotiate lease terms, and hire and train staff. It's critical to remain focused on your vision but also remain flexible to adapt to changes as needed. With the restaurant industry's annual sales reaching over $899 billion in 2020, the opportunities are endless. So, go ahead and open that restaurant of your dreams today!

Excel financial model

Restaurant Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support