The world we live in today is digital, and almost every industry has embraced digitalization. With the increasing demand for digital services, there has been a significant surge in the number of digital strategy agencies. According to a recent report, the digital strategy market size is expected to grow to $98.45 billion by 2026, registering a CAGR of 13.8% from 2021 to 2026. This a clear indication of the immense potential the industry holds for entrepreneurs who want to start a digital strategy agency business. However, starting a successful digital strategy agency business isn't easy. It requires a considerable amount of effort, planning, and resources to create a business that thrives in this ever-changing market. In this blog post, we will guide you through a 10-step process to starting a digital strategy agency business. We will go into detail on each of the steps, providing you with a comprehensive checklist to ensure you don't miss a thing. Whether you are starting a digital strategy agency business from scratch or want to scale-up your current company into a bigger enterprise, this guide will provide you with valuable insights and advice on how to navigate the digital strategy landscape. We'll start by conducting market analysis and validating your business idea, and we'll end with monitoring progress and assessing outcomes. By the time you finish reading this blog post, you'll have a clear understanding of all the essential steps you need to take to start, launch, or scale-up your digital strategy agency business. Whether you are a seasoned businessman or a newbie entrepreneur, this blog post is for you. So, let's dive into the first step: conducting market analysis and validating your business idea.

1. Conduct Market Analysis And Validate Business Idea

Before starting a digital strategy agency business, it is important to conduct a thorough market analysis to understand the industry landscape, target audience, and competition. Validating your business idea based on the market analysis will help you determine if there is a demand for your services and whether it is viable to start a business in this field.

Market Analysis

Market analysis involves gathering and analyzing data on the target market, industry trends, and competition. This information will help you identify opportunities and challenges that your business may face. Here are some steps to conduct a market analysis:

  • Define the target audience for your services.
  • Research industry trends and forecasts.
  • Identify and analyze your competitors.
  • Assess the demand for the services you plan to offer.
  • Consider market saturation and identify potential gaps in the market.

Validating Your Business Idea

Validating your business idea involves testing the assumptions you have made about your market analysis and confirming that there is sufficient demand for your services. Here are some steps to validate your business idea:

  • Conduct surveys and interviews with your target audience to gather feedback on your services.
  • Create a minimum viable product (MVP) and test it in the market.
  • Research your potential customers' needs and pain points to confirm that your services address their problems.
  • Calculate the demand for your services by assessing the number of potential customers and their willingness to pay for your services.
  • Analyze the revenue potential and the cost of acquiring customers to determine whether your business is financially viable.

Tips & Tricks:

  • To conduct effective market research, use a combination of primary and secondary research methods.
  • Develop a buyer persona to understand the needs and preferences of your target audience.
  • Network with industry experts and attend conferences to stay up-to-date on the latest industry trends.

Conducting a market analysis and validating your business idea is a crucial step in starting a successful digital strategy agency business. By understanding your target audience, competition, and industry trends, you can develop a viable business plan that addresses your customers' needs and generates revenue.

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Define Business Model & Digital Strategy

Before we dive into the steps required to open a digital strategy agency business, it is important to first understand what exactly a business model and digital strategy are.

Business Model

A business model is the foundation of any successful business. It describes how an organization creates, delivers, and captures value. This includes a company's revenue streams, expenses, target audience, marketing strategy, and profit margins.

A solid business model will ensure that your digital strategy agency business is profitable, sustainable, and able to compete in the market.

Digital Strategy

A digital strategy is a plan that incorporates digital channels, technologies, and assets to achieve specific business objectives. It includes the use of websites, social media, email marketing campaigns, mobile apps, and SEO tactics.

Your agency's digital strategy should be tailored to your clients' specific needs and goals, and should be designed to increase online visibility and engagement, drive traffic to their website, and ultimately improve their bottom line.

How To Open/Start/Launch a Digital Strategy Agency Business in 10 Steps: Checklist

Now that we have a clear understanding of what a business model and digital strategy are, let's dive into the 10 steps required to open a successful digital strategy agency business.

Step 1: Define Your Niche

  • Define your area of expertise and target audience
  • Choose a specific niche to focus on
  • Research your competition and identify gaps in the market

Defining your niche is crucial to the success of your digital strategy agency business. By establishing yourself as an expert in a specific area, you can differentiate yourself from your competition and attract clients who are looking for exactly what you offer.

Step 2: Develop Your Business Model

  • Develop your value proposition and business model canvas
  • Determine your revenue streams, expenses, and profit margins
  • Create a budget and financial plan

Developing a solid business model is the key to long-term success. It is important to clearly outline your revenue streams, expenses, and profit margins to ensure that your business is sustainable and profitable.

Step 3: Choose a Business Name and Brand

  • Choose a name that is memorable and easy to pronounce
  • Create a logo and visual brand identity
  • Develop your brand messaging and voice

Your business name and brand will be the first impression potential clients have of your agency. It is important to choose a name and brand that is memorable, unique, and accurately represents your agency's values and services.

Step 4: Register Your Business

  • Choose your business structure and register with the appropriate government agencies
  • Obtain any necessary licenses and permits
  • Register for taxes and obtain an EIN

Registering your business is a necessary step to operate legally. It is important to research the specific registration requirements for your state or country and obtain any necessary licenses and permits.

Step 5: Build Your Team

  • Determine the roles and responsibilities needed for your agency
  • Hire employees or contractors with the necessary skills and experience
  • Create a company culture and set expectations

Hiring the right team is essential to the success of your digital strategy agency business. It is important to hire employees or contractors with the necessary skills and experience to deliver high-quality work for your clients.

Step 6: Create Your Service Offerings

  • Develop your service offerings and pricing model
  • Create a service agreement and contract templates
  • Determine your service delivery process and timelines

Your service offerings are the foundation of your agency's revenue streams. It is important to clearly define your services and pricing model, and create service agreements and contract templates to ensure that your clients understand the scope of the work and deliverables.

Step 7: Develop Your Digital Strategy

  • Define your agency's digital strategy and service offerings
  • Create a marketing strategy to attract potential clients
  • Develop a sales process to close deals and onboard clients

As a digital strategy agency, your agency's digital strategy must be top-notch. It is important to develop a marketing strategy that effectively communicates your agency's value proposition and services to potential clients, and a sales process that is efficient and effective at closing deals and onboarding new clients.

Step 8: Establish Your Technology Stack

  • 3. Create Patent & Trademark Strategy

    Creating a patent and trademark strategy is important for your digital strategy agency business. These intellectual property legal protections can help you establish brand recognition and block competitors from copying your ideas. Here are the steps you should take to create a patent and trademark strategy:

    • Identify your unique ideas and branding: Before you can apply for patents and trademarks, you need to identify what makes your digital strategy agency business unique. This can include brand names, logos, domain names, proprietary software, and other innovative ideas.
    • Consult with a patent attorney: A patent attorney can help you determine which intellectual property protections you need and guide you through the application process.
    • Conduct a patent and trademark search: Before submitting a patent or trademark application, you should conduct a search to ensure no similar applications have been filed.
    • Apply for patents and trademarks: Once you've identified your unique ideas and branding and conducted a search, you can apply for patents and trademarks to protect your intellectual property.
    • Maintain your patents and trademarks: Patents and trademarks require maintenance and periodic renewal to remain in effect. You should keep track of important dates to ensure your intellectual property is always protected.

    Tips & Tricks:

    • Consider a trademark watch service: This service can help you monitor for any potential trademark infringement and take action if necessary.
    • File early: The patent process can be lengthy, so it's important to file as early as possible to start the clock on your patent term.
    • Be specific in your patent application: The more specific and detailed your patent application, the better chance you have of getting your intellectual property protected.

    Creating a strong patent and trademark strategy can help protect your unique ideas and branding, giving you a competitive edge in the digital strategy agency industry. By following these steps and utilizing the tips and tricks, you can ensure your business is protected for the long term.

    4. Assess Competitors & Make SWOT Analysis

    Before launching your digital strategy agency, it's important to know what your competitors are offering to the market. Lack of research can result in a flawed strategy, leading to a significant loss of investment. Here's how you can assess your competitors:

    • Make a list of potential competitors in the market.
    • Check their websites, social media profiles, and online reviews to know their offerings, strengths, and weaknesses.
    • Identify their unique selling points (USPs) and see how they differentiate themselves from others in the market.
    • Analyze their pricing strategies and the range of services they offer.

    Once you've assessed your competitors, it's time to conduct a SWOT analysis of your own agency. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Here's how you can conduct a SWOT analysis:

    • Strengths: Assess what sets your agency apart from others in the market. Look at your team's expertise, core competencies, and innovative ideas to stand out.
    • Weaknesses: Identify areas where your agency needs improvement, such as lack of experience in certain areas or weak marketing strategies.
    • Opportunities: Assess the scope of growth and expansion for your agency in the market. This could include new and emerging industries, untapped markets, or emerging technologies.
    • Threats: Analyze potential threats that your agency may face, such as economic recession, market saturation, or new competitors entering the market.

    Tips & Tricks:

    • Always keep an eye on your competitors' online activities.
    • Use market research tools to get a better understanding of the industry and market trends.
    • Revisit your SWOT analysis periodically to keep up in a constantly evolving market

    By analyzing your competitors and conducting a SWOT analysis, you'll be better equipped to develop a unique and successful digital strategy for your agency. Remember to stay vigilant in the ever-changing market and keep your agency up-to-date with new industry trends.

    5. Develop Business Plan & Financial Model

    Developing a solid business plan and financial model is crucial to the success of any digital strategy agency. This step is where you take your ideas and put them into action by creating a road map for your business. Here are the key chapters to include in your business plan:

    • Executive Summary: Briefly summarize your company’s goals and mission statement.
    • Market Analysis: Conduct research on your target market, including competitors and trends.
    • Services and Products: Describe your services in detail and explain how they will benefit your clients.
    • Marketing and Sales Strategies: Outline your plan for generating leads and converting them into clients.
    • Operations Plan: Detail how your agency will run daily, including staff, technology, and processes.
    • Financial Plan: This is where you will project revenue, expenses, cash flow, and profits for the first three to five years of your business.

    You should also use this step to develop a financial model that will guide your decision-making. Here are some tips:

    • Be Realistic: Base your projections on actual market data, and don’t overestimate your revenue.
    • Include Start-Up Costs: Be sure to include all start-up costs, including equipment, software, legal fees, and marketing expenses.
    • Know Your Break-Even Point: Determine the point at which your revenue will start to cover your expenses.

    Tips & Tricks:

    • Get Expert Advice: Consult with a financial advisor or business consultant to ensure your financial projections are realistic and achievable.
    • Update Your Plan Regularly: Your business plan and financial model should be living documents that are updated regularly with new market data and other information.
    • Use a Template: There are many business plan and financial model templates available online. Use one of these as a starting point to save time.

    By following these steps and chapters, you can develop a solid business plan and financial model that will set your digital strategy agency up for success. Remember to regularly review and update your plan to stay on track towards your goals.

    6. Get Funding & Required Permits & Licenses

    Securing funding and obtaining the necessary permits and licenses are essential steps in opening a digital strategy agency business. In this section, we will discuss the importance of both and provide tips to help you successfully obtain them.


    One of the biggest challenges in starting a new business is securing funding. However, obtaining adequate funding is critical to starting a successful digital strategy agency. Here are some tips to consider when seeking funding for your business:

    • Research different funding sources such as loans, grants, and venture capital
    • Create a solid business plan that showcases your strategy, market analysis, and financial projections
    • Consider using your personal savings and investments from friends or family as initial funding. This is also known as bootstrapping, a popular method of self-funding a business
    • Lastly, start small and gradually scale up. Avoid the temptation to take on too many clients or expenses in the beginning stages of your business.

    Permits and Licenses

    Securing the correct permits and licenses is important in avoiding potential legal issues down the road. Depending on your location and the services you offer, the requirements for permits and licenses may vary. Here are some tips to help you navigate the permit and license process:

    • Research local and state requirements for permits and licenses
    • Understand the fees and paperwork requirements for each permit and license needed
    • Double-check that you have met all necessary requirements before starting your business to avoid costly fines or legal issues
    • Consider hiring a lawyer or consultant to assist you in navigating the complex process of obtaining permits and licenses if needed

    Tips & Tricks

    • When seeking funding, create a comprehensive pitch deck to showcase your business plan and financial projections
    • Research alternative funding options such as crowdsourcing or angel investors
    • When obtaining permits and licenses, make sure to have accurate and updated paperwork on-hand in case of an inspection or audit

    By securing funding and obtaining the necessary permits and licenses, you can ensure a solid foundation for your digital strategy agency. These steps may seem daunting, but with proper planning and execution, your business can thrive in the competitive digital landscape.

    7. Recruit Team & Assign Roles

    One of the most crucial steps in starting a digital strategy agency is recruiting the right team members and assigning them the appropriate roles based on their skills and expertise. Here are some chapters to help you recruit the best team:

    Chapter 1: Define Your Agency's Needs and Goals

    Before you start recruiting, you need to define your agency's needs and goals. Determine the positions that your agency must fill to ensure that your services are efficiently delivered to your clients. Determine if you need full-time employees, part-time employees, or freelancers.

    Define your agency's goals and communicate them to your potential hires. Make sure that the goals align with the company's mission and vision to ensure that all employees are working toward the same objective.

    Chapter 2: Create Job Descriptions and Select Recruitment Channels

    Create job descriptions that accurately reflect the roles and responsibilities for each position. Use the job descriptions to filter and identify candidates who have the skills and expertise required of each specific role.

    Showcasing your agency's culture and values in the job description will help attract applicants who share the same values. Select the right recruitment channels to reach your target audience, such as job boards, LinkedIn, or your agency's website.

    Chapter 3: Conduct Interviews and Select the Best Candidates

    Conduct interviews by using a structured approach and asking questions that concern the role the candidate is applying for. Let different team members interview the candidates to ensure that you get different perspectives and inputs on their suitability for each position.

    Select the best candidates who match the job requirements and align with your agency's values. Remember to communicate regularly with the applicants to ensure that they are still interested and understand the job requirements.

    Chapter 4: Assign the Right Roles and Responsibilities

    Assign the right roles and responsibilities to your team members based on their skills and expertise. Ensure that each team member has a clear understanding of their role and the expectations for their job performance.

    You can use team-building exercises and assessments to identify the strengths and weaknesses of each employee. Assign them roles in which they can best use their strengths.

    Tips & Tricks:

    • Offer competitive compensation and benefits to attract the best candidates.
    • Consider hiring interns or trainees to fill entry-level positions or to assess candidates for permanent roles.
    • Provide training and development opportunities for your team members to keep them motivated, engaged, and updated with the latest trends and technologies.

    Recruiting the right team members and assigning the right roles are essential steps to starting a digital strategy agency business. By following these chapters, you can build a team that delivers excellent services to your clients while sustaining your agency's growth and success.

    8. Set Up Systems & Processes For Daily Operations

    Once you have established your digital strategy agency, it is important to create systems and processes that will help you manage day-to-day operations. This ensures that your business runs smoothly and efficiently, allowing you to focus on delivering high-quality service to your clients.

    Develop an Operations Manual

    An operations manual is an essential tool for any business. It outlines the step-by-step processes for every aspect of your operations, including client onboarding, project management, billing, and more. By having an operations manual in place, you can ensure that your team consistently follows the same procedures, leading to a higher level of quality and fewer errors.

    Invest in Project Management Software

    Project management software can help you streamline your operations and improve communication between team members. It allows you to assign tasks, track progress, and collaborate with team members in real-time. By investing in project management software, you can ensure that everyone is on the same page and work is completed efficiently.

    Implement Quality Control Procedures

    Quality control procedures are essential to maintaining high standards and ensuring that your clients receive the best possible service. Create a system of checks and balances to review work before it is delivered to clients. This can include having team members check each other's work, or having a manager review all completed work before it is sent to the client.

    Train and Develop Your Team

    Your team is your greatest asset, so it's important to invest in their development. Offer training programs and professional development opportunities to help them improve their skills and stay up-to-date with industry trends. This will not only improve the quality of your work, but also increase employee satisfaction and retention.

    Tips & Tricks:

    • Regularly update your operations manual to ensure that it reflects any changes in processes or procedures.
    • Choose project management software that integrates with other tools you use, such as collaboration software or accounting software.
    • Offer ongoing feedback and coaching to your team members to help them reach their full potential.

    9. Assess External Partners & Third-Party Suppliers

    As a digital strategy agency, it's essential to have reliable and efficient external partners and third-party suppliers. These individuals or companies will help to enhance your services and provide important resources that you may not have in-house.

    When assessing external partners and third-party suppliers, here are some key factors to consider:

    • Quality: Ensure that the partners and suppliers provide high-quality services that align with your agency's values and standards.
    • Cost: Compare prices and services provided by various potential partners and suppliers to find the best option for your budget.
    • Expertise: Look for partners and suppliers who have expertise in areas that complement your agency's services.
    • Communication: Choose partners and suppliers who have excellent communication skills and can work collaboratively with your team.
    • Reputation: Research your potential partner's and supplier's reputation in the market to ensure that they are reliable and trustworthy.

    Collaborating with external partners and suppliers can bring in additional revenue streams and help to boost your agency's reputation. However, partnerships can also be a double-edged sword, and choosing the wrong partner or supplier can damage your agency's reputation and cost you valuable time and resources.

    Tips & Tricks

    • Check references and case studies before selecting a partner or supplier.
    • Establish clear expectations and goals upfront to ensure transparency and alignment.
    • Sign a contract with your partner or supplier to ensure clarity and identify potential legal issues.

    Overall, finding the right external partners and third-party suppliers can be a beneficial addition to your digital strategy agency. Take the time to assess potential partners and suppliers to ensure that they align with your agency's goals and values.

    10. Monitor Progress & Assess Outcomes

    After setting up a digital strategy agency, the next step is to monitor the progress and assess the outcomes of your business. This step is important to determine whether your business is moving towards the right direction.

    • Develop a Monitoring Plan

    Before you start monitoring your business, it is important to develop a monitoring plan. This plan should include the metrics you will track, the frequency of monitoring, and the tools you will use to track your progress.

    • Define Metrics

    Defining metrics is crucial in monitoring your business. The metrics you choose should be specific, measurable, attainable, relevant, and time-bound (SMART). The metrics should align with your business goals and objectives.

    Tips & Tricks:

    • Track Key Performance Indicators (KPIs) to measure progress towards goals.
    • Use Google Analytics to track website traffic, bounce rate, and conversion rates.
    • Track social media engagement and sentiment to measure effectiveness of digital marketing campaigns.

    • Assess Outcomes

    Assessing outcomes is important to measure the success or failure of your business. This step will help you identify areas that need improvement and make the necessary changes to improve your business.

    • Adjust the Strategy

    Based on the outcomes of your assessment, you may need to adjust your strategy. This could include tweaking your marketing campaigns, changing your pricing structure, or altering your service offerings.

    Monitoring progress and assessing outcomes is an ongoing process that should continue throughout the life of your digital strategy agency. By keeping a close eye on your business, you can quickly identify areas of concern and make the necessary adjustments to ensure its success.

    In conclusion, starting a digital strategy agency business can be challenging, but it can also be rewarding if done correctly. By following the 10-step checklist we have provided, you can ensure that you are taking the necessary steps towards creating a successful and thriving business in an ever-growing industry. Remember to conduct market analysis, define your business model, assess competitors, develop a business plan, secure funding and permits, recruit a team, set up systems and processes, assess external partners, and monitor progress and outcomes. With the digital strategy market size expected to grow to $98.45 billion by 2026, there is no better time to start a digital strategy agency business. Use this guide as a valuable resource as you embark on this exciting journey of entrepreneurship.

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