Are you considering jumping into the booming book subscription box business? According to market research conducted by Grand View Research, Inc., the global subscription box market size was valued at USD 7.5 billion in 2018 and is projected to grow at a compound annual growth rate of 12.3% from 2019 to 2025. This indicates a tremendous opportunity for entrepreneurs like you to start a book subscription box business. However, starting a subscription box business requires careful planning and execution. You need to identify your target market, develop a business plan, secure funding, acquire permits and licenses, and train personnel. Therefore, we have created a 10-step checklist to assist you in launching your book subscription box company. Whether you're an avid reader or just a passionate entrepreneur, by the end of this article, you'll have a comprehensive understanding of how to start a subscription box business running and potentially become an industry disrupter. So, grab your notepad and let's dive into the ten steps that you need to follow to start a book subscription box business. By following these steps, you can significantly increase the chances of success for your company. Are you ready to join the lucrative subscription box industry? Let's get started.


1. Identify Target Market

The first step towards launching a book subscription box business is to identify your target market. Who are the people that you want to attract as customers? It is essential to establish a clear understanding of your potential customers so that you can develop your product and marketing strategy accordingly.

To start identifying your target market, consider the following:

  • Demographics: Think about the age, gender, location, occupation, and income level of your ideal customer.
  • Interests: Determine what type of books your target market likes and what genres they prefer.
  • Behaviors: Research the purchasing behavior of your potential customers and understand how they currently buy books.
  • Needs: Understand what your target market needs from a book subscription box service, such as convenience, access to exclusive and diverse book selections, and affordability.

Once you have a clear understanding of your target market, you can move on to the next step of creating your book subscription box business.

Tips & Tricks:

  • Conduct market research to understand the interests and preferences of your target market.
  • Create buyer personas to help you visualize and empathize with your potential customers.
  • Engage with your target market through social media, surveys, and focus groups to gather feedback and insights.


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2. Develop Business Plan

A business plan is your roadmap to success. It's a document that outlines your business goals, strategy, and financial projections. A well-written plan is essential if you're seeking investors or loans. Here are the chapters you need to cover in your book subscription box business plan:

  • Executive Summary: This is a brief overview of your business plan. It should summarize your business idea, target market, unique value proposition, and financial projections.
  • Company Description: This section should provide more detailed information about your business. It should cover your company's name, location, legal structure, and history (if any).
  • Market Analysis: This is where you'll describe your target market and the competition. You should include demographic information, market size and growth, and customer needs and preferences.
  • Organization and Management: Here, you'll outline the structure of your company and the roles and responsibilities of your team members.
  • Product or Service Line: This section should describe your book subscription box offerings, including the types of books you'll include, how often boxes will be shipped, and any customization options.
  • Sales and Marketing: You'll need to explain how you plan to reach and acquire customers. This could include social media marketing, influencer partnerships, or paid advertising.
  • Financial Projections: In this section, you'll provide a detailed breakdown of your expenses, revenue projections, and funding needs. You should include anticipated costs for things like inventory, shipping, and website development.
  • Appendix: This is where you'll include any additional information that supports your business plan, such as resumes of key team members or market research reports.

Tips & Tricks:

  • Be realistic: Your financial projections should be based on real-world data and assumptions. Don't overestimate your revenue or underestimate your costs.
  • Show your passion: Investors want to see that you're passionate about your business idea. Use language that conveys your enthusiasm and commitment.
  • Revise, revise, revise: Your business plan should be a living document that evolves over time. Don't be afraid to revise it as your business grows and changes.

Once you've completed your business plan, make sure to have it reviewed by a trusted advisor or mentor. They can provide feedback and help you refine your strategy.



3. Construct Financial Model

As a business owner, it is crucial to know your numbers and understand the financial aspect of your book subscription box business. The financial model will help you estimate your revenue, expenses, and profits so that you can make informed decisions. Here are the steps to construct a financial model:

  • Define your revenue streams: You need to identify all the revenue streams of your business. For a book subscription box, your revenue streams could be monthly subscription fees, one-time purchases, and upselling products.
  • Determine your expenses: You should list down all your expenses related to running the business. This could include the cost of books, shipping, packaging materials, website development, marketing, and labor costs.
  • Calculate your profit margins: Once you have determined your revenue and expenses, you can calculate your profit margins. This will help you understand how much profit you can make from each sale.
  • Analyze your break-even point: You need to know how many subscriptions or sales you need to break even. This will help you understand when your business will become profitable.
  • Monitor and adjust your financial model: As your business grows and changes, you need to update your financial model regularly. This will help you stay on track and adjust your strategy accordingly.

Tips & Tricks:

  • Do not forget to include taxes in your financial model.
  • Use past data and industry benchmarks to estimate your revenue and expenses.
  • Keep track of your financial data in real-time to make informed decisions quickly.

By following these steps and regularly updating your financial model, you can ensure that your book subscription box business stays profitable and sustainable in the long run.



4. Secure Necessary Funding

Launching a book subscription box business requires a significant amount of money to cover the cost of inventory, packaging, shipping, website development, marketing, and other essential expenses. So, it's crucial to secure necessary funding in the initial stage to ensure smooth operations and steady growth.

  • Bootstrap: If you have enough personal savings or can borrow from friends and family, bootstrapping can be an excellent way to start your book subscription box business. This method removes the need to seek funding from banks, investors, or crowdfunding platforms but can limit potential growth and scalability.
  • Bank loans: Banks can provide loans to small businesses based on their creditworthiness and financial history. To increase your chances of approval, prepare a solid business plan, financial projections, and other necessary documents to support your application. Be prepared to offer collateral and a personal guarantee to back up the loan.
  • Investors: Investors can offer funding in exchange for equity in your business. This method is suitable for entrepreneurs who want significant financial backing and are comfortable sharing control and decision-making responsibilities with others. To attract investors, create an attractive pitch deck, demonstrate your ability to execute your business plan, and have a solid growth strategy.
  • Crowdfunding: Crowdfunding platforms like Kickstarter, Indiegogo, and GoFundMe can be an effective way to raise money from a large group of people who are interested in your business concept. To maximize your chances of success, create an engaging video, offer attractive rewards, and use effective marketing strategies to promote your campaign.

Tips & Tricks:

  • Prepare a realistic financial plan with detailed cost projections, revenue estimates, and break-even points. Use it as a tool to guide your decision-making and to attract potential investors or lenders.
  • Consider joining a business incubator, accelerator, or mentorship program that can offer access to resources, funding, and expertise, and connect you with industry peers and experts.
  • Don't forget to set aside enough money for contingencies, unexpected expenses, and emergencies. Having a buffer can help you weather any storms that may arise and keep your business afloat.

Securing necessary funding is a critical step in launching your book subscription box business. Choose the method that works best for your situation, and always keep in mind the long-term sustainability and profitability of your venture.



5. Acquire Necessary Permits And Licenses

The success of any business is highly dependent on acquiring the necessary permits and licenses. A book subscription box business is no exception. To run such a business legally, it's necessary to get the right permits and licenses from the relevant government departments and authorities.

The type of licenses and permits needed for this business will vary from one state to another. Some states might require business permits, while others might require additional permits like reseller permits or sales tax permits. It's crucial that you research your state's requirements and seek legal advice if you're not sure which licenses or permits you need to obtain for your book subscription box business.

  • Tip 1: Make a list of all the permits and licenses you need to acquire and ensure you obtain them before you start operating your business.
  • Tip 2: Ensure you renew your permits and licenses on time to avoid any legal issues that could arise.
  • Tip 3: Keep your business documents up to date, organized, and easily accessible in case of any audit or inspection by the authorities.

Failure to obtain the necessary permits and licenses can attract hefty fines, legal proceedings, and even the closure of your business. It's crucial to ensure you comply with all the legal requirements before you launch your book subscription box business.

In conclusion, acquiring the necessary permits and licenses is a crucial step in opening a book subscription box business. Ensure you follow the legal requirements and obtain all the necessary paperwork to avoid any problems in the future. By doing so, you'll be on the right path to building a successful and legally compliant business.

Tips & Tricks

  • Make a list of required permits and licenses
  • Renew your permits and licenses on time
  • Keep your business documents up to date, organized, and easily accessible



6. Review Legal Aspects Of Business

Opening a book subscription box business can be an exciting venture, but it’s important to review the legal aspects of the business before launching. As a pro business consultant who has helped start and run thousands of businesses, here are the key legal considerations to keep in mind:

Tips & Tricks:

  • Consult a lawyer
  • Research local and federal laws
  • Keep accurate records

1. Consult a lawyer

It’s always a wise choice to consult with a lawyer before launching any business. A lawyer can help you understand the legal requirements for your specific business and can advise you on steps to take to ensure compliance with the law. They can also help you draft legal documents such as contracts, agreements, and disclaimers.

2. Research local and federal laws

Make sure you research and understand all local and federal laws that apply to your book subscription box business. You will need to be aware of tax laws, regulations related to product safety and labeling, and any licensing requirements. Failing to comply with legal requirements can result in hefty fines, legal action, or even the closure of your business.

3. Keep accurate records

It’s important to keep accurate records of all legal documents, transactions, and other important information related to your book subscription box business. This includes financial records, contracts, agreements, and licenses. Keeping accurate records can help you stay organized and ensure that you are always in compliance with legal requirements.

Overall, reviewing the legal aspects of your book subscription box business is crucial to avoid costly mistakes and legal trouble. Taking the time to consult with a lawyer, research local and federal laws, and keep accurate records will help ensure that your business is legal and successful for years to come.



7. Define Services And Products

Before we dive into the ten steps of starting a book subscription box business, it's crucial to define your services and products. A book subscription box service is a curated box of books and book-related products that customers receive on a recurring basis.

In simpler words, as a book subscription box service provider, you will deliver a box filled with books and book-related items to your customers' doorstep every month (or as per the subscription plan).

When defining your services and products, you need to consider what type of subscription box you want to provide. There are various types of book subscription boxes, including:

  • Genre-based boxes: These are subscription boxes that cater to certain genres, such as romance, mystery, horror, etc.
  • Author-centric boxes: These subscription boxes feature books and products from a specific author.
  • Age-specific boxes: These subscription boxes cater to a particular age group, such as young adults, children, adults, etc.
  • Themed boxes: These boxes are curated according to a particular theme, such as a holiday, season, or popular book series.

Once you have defined your book subscription box service, you need to decide on the products that will go inside your box. In addition to books, book-related products such as bookmarks, book lights, tote bags, and scented candles enhance the subscription box's overall experience.

It's essential to choose high-quality products that align with your brand's theme and add value to your customers' experience.

Tips & Tricks:

  • Research your competition and analyze their services and products.
  • Conduct market research to understand your target audience's preferences and interests.
  • Keep your subscription box's brand identity consistent across all products, marketing materials, and packaging.



8. Automate Processes & Develop Systems

One of the keys to running a successful book subscription box business is to automate processes and develop systems that streamline your operations. This will make your business more efficient, save you time and money, and help you scale your business in the long run.

Here are some steps you can take to automate processes and develop systems for your book subscription box business:

  • 1. Use an e-commerce platform - There are many e-commerce platforms available that are specifically designed for subscription box businesses. These platforms can help you manage your inventory, process payments, and automatically renew subscriptions.
  • 2. Create a packing process - Develop a standard process for packing and shipping your boxes. This will help you ensure that all boxes are packed correctly and efficiently, and reduce the risk of mistakes or errors.
  • 3. Use automation tools - Tools like Zapier or IFTTT can help you automate repetitive or time-consuming tasks like sending out email notifications or updating spreadsheets.
  • 4. Develop a customer service process - Decide on policies for handling customer inquiries or complaints and train your staff on how to handle these interactions. Implement a system for tracking these interactions and following up with customers.
  • 5. Implement an inventory management system - Keep track of your stock levels and automate the ordering process to ensure that you always have the right amount of inventory on hand.
  • 6. Standardize your product offerings - Develop a set of standard products and themes for your subscription boxes. This will help you streamline your ordering and inventory management processes, and also make it easier to market your business.
  • 7. Use analytics tools - Track your website traffic, social media interactions, and email campaigns to gain insight into what's working and what's not. Use this data to refine your marketing and sales strategies.
  • 8. Create a training program for your staff - Develop a training program that covers all aspects of your subscription box business, from packing and shipping to customer service and marketing. This will help ensure that all staff members are trained to do their jobs efficiently and effectively.
  • 9. Develop a growth strategy - Set goals and develop a plan for achieving them. Use metrics like customer acquisition cost and lifetime customer value to guide your decision-making.
  • 10. Continuously evaluate and refine your processes - Regularly review your systems and processes to identify areas for improvement. Refine and iterate on your processes to make your business more efficient and successful.

Tips & Tricks:

  • Automate as much as possible, but don't forget to make your processes flexible enough to adapt to changes in your business or the market.
  • Regularly communicate with your customers to get feedback and ensure that you are meeting their needs.
  • Don't be afraid to try new things. Experiment with different themes, products, and marketing strategies to see what resonates with your audience.

By automating processes and developing systems for your book subscription box business, you can ensure that your business runs smoothly, efficiently, and profitably. With the right tools and strategies in place, you can focus on growing your business and delivering a great experience to your customers.



9. Acquire & Train Personnel

Building a competent and reliable team is crucial to the success of your book subscription box business. Here are the essential chapters you need to follow when it comes to acquiring and training personnel:

Chapter 1: Job Descriptions & Requirements

  • Create job descriptions for each position that you need to fill.
  • Clearly specify the responsibilities and requirements of each position, including education, experience, skills, and personality traits.
  • Post job listings on job search websites and social media platforms that have a higher chance of attracting potential team members that have a love of books.

Chapter 2: Recruitment & Selection

  • Review resumes and applications for each job listing and narrow candidates down by meeting them.
  • Conduct one-on-one job interviews that helps to identify candidates who could be the ideal fit for the position.
  • Consider a group interview process to see how candidates work together as part of the team.

Chapter 3: Onboarding & Training

  • Create an onboarding training program that provides new employees with a comprehensive understanding of the company and the tasks that they need to fulfill.
  • Conduct a training plan that takes into account each employee's learning style and strengths.
  • Ongoing Training is continuous attention on improvement and checking on the progress of the staff.

Tips & Tricks:

  • Treat your employees well: Happy employees are more productive and motivated in their job. Offer flexible schedules, consistent feedback, and rewarding them for their good work.
  • Incentives for meeting goals: Implement an incentive program that promotes hard work and team effort.
  • Empower your staff: Encourage employees to participate in decision-making and make innovative suggestions. This is a great way to motivate them and help them develop their bond to your company.

By following these chapters, you’ll be able to acquire and train the right staff to help you achieve your company goals.

Remember that your employees are a significant part of your company's success. Take the time to effectively acquire and train the right members who are passionate about books, and who share the same vision for your business.



10. Promote And Market

Now that you have launched your book subscription box business, it is important to promote and market it to the right audience. Without proper promotion and marketing, your business cannot thrive. Here are some of the key steps to promote and market your business:

  • Social Media Marketing: Use social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote your business. Create brand-specific profiles and share high-quality photos, videos, and posts about your box, upcoming books, and offers. Encourage your followers to share your posts.
  • Email Marketing: Create an email list of subscribers and send personalized emails to keep them engaged and updated about your business. Send newsletters about book recommendations, author interviews, and other book-related news.
  • Influencer Marketing: Collaborate with book bloggers, bookstagrammers, and booktubers who have a significant following and are willing to review your subscription box. Reach out to influencers and offer them your box in exchange for reviews and promotions.
  • Referral Marketing: Encourage your subscribers to refer your box to their friends and family members. Offer them discounts or free boxes on successful referrals.
  • Partnerships: Collaborate with publishers, authors, and bookstores to cross-promote your business. Attend book fairs and other book-related events to network with potential partners.

Tips & Tricks:

  • Use eye-catching graphics, images, and videos to attract potential customers on social media.
  • Personalize your emails and use catchy subject lines to encourage subscribers to open them.
  • Offer exclusive discounts and rewards to your subscribers who share your posts on social media.

Remember, effective promotion and marketing require continuous effort and creativity. Keep experimenting with new strategies, and track your progress using metrics such as engagement rates, conversion rates, and customer feedback. With consistent efforts, your book subscription box business will grow and succeed.


In conclusion, the book subscription box business is a rapidly growing and lucrative industry. With a comprehensive understanding of the ten steps outlined in this checklist, you can increase the likelihood of success for your company. Remember to identify your target market, develop a solid business plan, secure funding, acquire necessary permits and licenses, train personnel, and automate processes to ensure smooth operations. Developing a loyal customer base and effective marketing strategies are crucial to establishing your brand and expanding your business. With an estimated global subscription box market size of $7.5 billion in 2018, the potential for success in this industry is vast. So, take the plunge, stay committed, and follow this ten-step plan to start a successful book subscription box business.

Excel financial model

Book Subscription Box Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support