Remodeling services are in high demand as homeowners continue to invest in improving their homes. According to research by IBIS World, the home remodeling industry has grown at an average rate of 4.5% per year and generated $109 billion in revenue in 2020 alone. Clearly, there is a lot of potential for entrepreneurs who want to launch their own remodeling service businesses.

If you're passionate about home improvement and have a knack for managing projects, starting your own remodeling service business can be a rewarding and profitable venture. But where do you start? Launching a successful remodeling service business requires careful planning, research, and execution.

In this article, we'll take you through the ten essential steps you need to take to start your own remodeling service business. From conducting market research to launching advertising campaigns, we'll cover everything you need to know to give your business the best possible start.

1. Conduct Market Research

When starting a remodeling service business, it is crucial to conduct market research to understand your target audience and competition. This will help you develop a marketing strategy and determine your business's potential success.

  • Identify your target audience: Determine the demographic you want to target based on their income level, location, and remodeling needs. This will help you tailor your marketing efforts to reach the right people.
  • Analyze your competition: Research other local remodeling businesses and identify their strengths and weaknesses. This will help you differentiate your services and find ways to stand out in the market.
  • Explore industry trends: Stay up-to-date on the latest trends in the remodeling industry, such as popular design styles and sustainable materials. This will help you provide innovative and modern services to your customers.

Tips & Tricks:

  • Attend industry conferences and events to network and stay informed on the latest trends.
  • Use online tools such as Google Trends and social media listening to monitor industry trends and customer feedback.
  • Consider conducting surveys or focus groups with potential customers to get direct feedback on your services.

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2. Develop A Business Plan

Developing a solid business plan is crucial for any new business, and starting a remodeling service business is no exception. Here are the essential chapters that your business plan should include:

  • Executive Summary: This section gives an overview of your business and should include your mission statement, the services you offer, and your primary target customers.
  • Business Description: In this section, you will describe your business in more detail, including what sets it apart from others in the industry, your goals and objectives, and your overall vision for the company.
  • Market Analysis: This chapter should include a thorough analysis of the remodeling service market, including your competition, target demographics, and any market trends that may impact your business.
  • Sales and Marketing Strategies: Here, you will outline your sales and marketing strategies to attract new customers and generate revenue, including your advertising and promotional plans.
  • Management and Organization: This chapter should detail the structure of your business, including the roles and responsibilities of key team members, as well as your organizational and management strategies.
  • Service or Product Line: In this section, you will go into more detail about the specific services your remodeling service business will offer, as well as any products you may sell.
  • Financial Projections and Analysis: Here, you will include financial projections for your business and an analysis of cost drivers, pricing strategies, and other financial considerations.
  • Funding Requirements: If you plan to seek financing for your remodeling service business, this chapter should outline your funding requirements and any potential sources of capital.
  • Appendix: Finally, your business plan should include an appendix with any additional information or supporting documents, such as resumes of key team members, marketing materials, or legal documents.

Tips & Tricks:

  • Be as detailed and comprehensive as possible in your business plan to ensure a solid foundation for your business.
  • Consider seeking professional help from a consultant or accountant to assist with financial projections and analysis.
  • Be open to revising and updating your business plan as your remodeling service business grows and evolves.

3. Create A Financial Model

Creating a financial model is an essential step when starting any business, including a remodeling service business. It allows you to estimate the projected revenues and expenses of your business, as well as the cash flow required to sustain it. Below are some of the critical elements to consider when creating your financial model:

  • Revenue Streams: The revenue streams of your remodeling service business include the fees charged for your services, as well as any other potential income avenues, such as selling materials to clients. Project your revenues based on the rates you plan to charge and the number of jobs you expect to complete each month.
  • Cost of Goods Sold: This includes the costs associated with the services your business provides, such as the materials used during remodeling jobs. Calculating your costs of goods sold will help you determine the markup you need to apply for your services to be profitable.
  • Overhead Costs: These are the fixed expenses associated with running your business, such as rent, utilities, and salaries of employees. Accurately assessing your business's overhead costs will help you determine the pricing strategy for your services.
  • Capital Requirements: This includes the capital required to start your business, such as office space, equipment, and salaries of initial employees. Your financial model should estimate the amount of capital required and how it will be financed.

Creating a comprehensive financial model can be challenging, particularly for new business owners. Here are some tips to guide you as you chart your financial model:

Tips and Tricks

  • Use Reliable Data: Ensure the data used to create the financial model is accurate and reliable. Statistics from industry associations or similar businesses can provide a good starting point.
  • Don't Be Over-Optimistic: When creating your financial model, be realistic with projected revenues and expenses. Over-optimistic estimates may end up causing significant financial strain on the business.
  • Update Your Financial Model Regularly: Regularly update your financial model to account for any changes in the business's operations, such as new clients, increased expenses, or added employees. This will help you make informed decisions on the direction of the business.

By creating a detailed financial model, you can project the cash flow and profitability of your remodeling service business. Accurately assessing your business's finances before starting operations can help you plan and strategize effectively, ensuring that your business remains solvent in the long run.

4. Secure Funding

Starting your own remodeling service business comes with many challenges and one of them is securing the necessary funds to get started. Without the proper amount of funding, it may be difficult to get your business off the ground. Here are some steps to take to secure funding for your new business:

  • Personal Savings: The most common way to fund a new business venture is by using your own savings. If you have been saving for this purpose, you can use those funds to start and fund your business.
  • Friends and Family: Another way to secure funding is by asking friends or family members to invest in your business. This can be a great way to get started, but be sure to have a written agreement in place to avoid any misunderstandings in the future.
  • Small Business Loans: Consider applying for a small business loan from your bank or credit union. You will need a good credit rating and a solid business plan to be approved for a loan.
  • Investors: Look for investors that are interested in your business idea. You can use online crowdfunding platforms, pitch to angel investors or venture capitalists for funds.
  • Government Grants: Check if there are any business grants or loans offered through the local or state government. Some government agencies have Small Business Administration lending programs or other resources for small business financing.

Tips & Tricks

  • Consider starting small and expanding gradually to avoid overburdening yourself with too much debt at the beginning.
  • Having a detailed and comprehensive business plan in place can increase your chances of being approved for funding.
  • Be sure to research and understand the associated costs and obligations of each funding option to find the best fit for your business.

By taking the necessary steps to secure funding for your new remodeling service business, you'll be one step closer to achieving your entrepreneurial dreams. Remember that securing funding takes time and effort, but the rewards of having your own successful business are well worth the investment.

5. Obtain Necessary Permits And Licenses

Before starting your remodeling service business, it is important to ensure that you have all the necessary permits and licenses required by your state and local authorities. Failure to comply with these regulations can lead to hefty fines and legal issues. Here are some key permits and licenses that you need to obtain before launching your business:

General Contractor License

If you plan on doing general remodeling work, you may need to obtain a general contractor license from your state licensing board. This license will typically require you to meet certain education and experience requirements, as well as pass a competency exam. Check with your state licensing board to see what the requirements are in your state.

Business License

Most states and cities require businesses to obtain a basic business license before they can legally operate. This license will allow you to conduct business within your city or state and will differ depending on the type of business structure you choose. You should check with your local government agencies to determine the specific requirements you need to meet.


Getting appropriate insurance for your remodeling service business is essential. This includes general liability insurance, workers' compensation insurance, and any other insurance that will protect you and your employees against accidents or damages that may occur on the job. You should consult with an insurance agent to determine what kind of coverage is required for your business.

Permits and Certifications

Depending on the type of remodeling work you plan to perform, you may need additional permits and certifications. For example, if you plan to do electrical or plumbing work, you will need to obtain a permit from your local building department. In addition, you may need to be certified in certain areas, such as mold removal or hazardous waste disposal.

  • Make sure you have all the necessary permits and licenses before starting your business. Failure to comply with regulations can lead to hefty fines and legal issues.
  • Consult with your local licensing board to determine the specific requirements you need to meet.
  • Get appropriate insurance coverage for your business to protect you and your employees against accidents or damages that may occur on the job.

Helpful Tips and Tricks

  • Don't wait until the last minute to obtain permits and licenses. Start the process early to avoid delays.
  • Keep up-to-date with any changes in regulations or requirements to make sure you stay compliant with the law.
  • Consider hiring a professional to help you navigate the permit and licensing process if you're not familiar with the requirements.

6. Register Business Name And Obtain Tax Id

To officially register your remodeling service business, you need to choose a unique name and get a tax identification number. Here are the steps you need to follow:

  • Choose a business name: Your business name should be catchy, unique, and easy to remember. Make your business stand out by choosing a name that reflects your services and expertise. Also, ensure that the name is not already registered by another business.
  • Register your business name: Register your business name with your state's Secretary of State office. You may have to pay a fee, depending on your location.
  • Obtain a tax identification number: Your tax identification number, also known as your employer identification number, is a unique code that identifies your business to the IRS. You will need this number to file taxes, open a business bank account, and hire employees. You can obtain a tax identification number for free from the IRS website.

By registering your business and obtaining a tax identification number, you protect yourself and your business from legal and financial issues. It also helps you build trust with your customers.

Tips & Tricks:

  • When choosing a business name, make sure it's not too long or complicated. A simple and memorable name is always better.
  • Consider conducting a trademark search to ensure that your business name is not already trademarked by someone else.
  • Remember to renew your business registration and tax identification number annually to avoid any legal issues.

7. Purchase Equipment And Supplies

Once you have all the necessary legal documentation and have been approved for financing or investment, it's time to purchase the equipment and supplies you'll need to get your remodeling service business up and running. Here are some steps to follow:

  • Conduct research to determine what equipment and supplies are needed for your specific type of remodeling service business.
  • Develop a list of required equipment and supplies, including quantities needed and estimated costs.
  • Research suppliers to identify the best prices, quality, and delivery options.
  • Obtain price quotes or estimates from multiple suppliers to ensure you are getting the best deal.
  • Consider leasing equipment rather than purchasing if it is a large expense upfront and will not be used frequently.
  • Purchase from a reputable supplier who offers a warranty on their products.
  • Be sure to maintain your equipment and supplies properly to ensure they last as long as possible.

Tips & Tricks

  • Consider buying used equipment rather than new if it is in good condition and will save you money.
  • Always keep spare supplies on hand in case you run out during a job.
  • Use online marketplaces to find deals on equipment and supplies.

Purchasing the necessary equipment and supplies can be a big expense upfront, but it is essential for your remodeling service business to operate successfully. With careful planning and smart buying decisions, you can help ensure that your equipment and supplies last as long as possible and are a wise investment for your business.

8. Hire Staff

As your remodeling service business grows, you'll need to hire staff to help you manage your work. Hiring the right people for your business can be challenging, but it's essential to keep up with customer demands and maintain a high level of quality in your services. Here are some chapters to guide you through the hiring process:

8.1 Identify Your Hiring Needs

  • Consider your workload and which positions you need to fill
  • Determine the necessary qualifications, skills, and experience for each position
  • Create job descriptions and post them on job boards, company websites, and social media platforms

8.2 Screen Resumes and Applications

  • Review resumes and cover letters to see if they meet the basic qualifications
  • Conduct pre-screening phone or video interviews with top candidates to gauge their interest and experience

8.3 Conduct In-Person Interviews

  • Prepare a list of interview questions that cover the job, skills, and experience assessments
  • Conduct in-person interviews to get to know the candidates better and evaluate their fit for the position and company culture

8.4 Check References

  • Contact the candidate's previous employers and references to verify their work history, accomplishments, and character
  • Ask specific questions related to the position to determine if the candidate is a good fit

8.5 Make an Offer

  • Once you've found the right candidate, make a job offer that includes the salary, benefits, and expectations
  • Get the offer in writing and have the candidate sign it to avoid confusion and misunderstandings

Tips & Tricks:

  • Ask behavioral-based interview questions that reveal candidates' past behaviors and their ability to handle specific situations
  • Consider offering a trial period for new hires to assess their skills and fit
  • Provide feedback and coaching to help employees improve their skills and performance

Remember that hiring staff is an ongoing process, and you'll need to continually evaluate your staffing needs to ensure you have the right mix of skills and experience on your team. By following these hiring steps and staying organized, you'll be well on your way to building a talented and productive team that helps your remodeling service business thrive.

9. Establish Business Partnerships

When starting a remodeling service business, it is essential to establish strong business partnerships that can help you grow your business and reach your goals. In this section, we will discuss the importance of business partnerships and how to establish them.

Why establish business partnerships?

Business partnerships can bring many benefits to your remodeling service business, including access to new customers, expertise and resources that you may not have, and the ability to expand into new markets. By partnering with other businesses, you can also strengthen your brand, build credibility, and increase your revenue.

How to establish business partnerships?

1. Identify potential partners – start by identifying businesses that are complementary to your remodeling service business. Look for businesses that serve the same target market but offer different services or products. 2. Evaluate potential partners – conduct research on potential partners to determine if they are a good fit for your business. Look for businesses that share your values and have a good reputation in the industry. 3. Reach out to potential partners – once you have identified potential partners, reach out to them to discuss the possibility of a partnership. You can do this by sending an email or setting up a meeting. 4. Develop a partnership agreement – once you have established a partnership, it is essential to develop a partnership agreement that outlines the terms of the partnership, including the roles and responsibilities of each partner, the financial arrangements, and how disputes will be resolved.

Tips & Tricks

Partner with local real estate agents:

  • Real estate agents can bring new clients to your business and help you build a reputation in the local community.
  • Offer referral fees or incentives to encourage real estate agents to promote your services.
  • Partner with agents who specialize in home remodeling or home sales, as they are more likely to have clients who need your services.


Establishing business partnerships is an essential step in launching a successful remodeling service business. By partnering with other businesses, you can gain access to new customers, expertise, and resources that can help you grow your business. Take the time to identify potential partners, evaluate them, and reach out to them to discuss a partnership. By developing a strong partnership agreement, you can ensure that both parties benefit from the partnership and work together towards common goals.

10. Launch Marketing And Advertising Campaigns

Now that you have done all the groundwork and set up your remodeling service business, it’s time to focus on launching your marketing and advertising campaigns. It’s an essential step in letting your potential customers know about your services and generating leads. You could provide the best services in town, but it is of no use if no one knows about it.

Here are some key pointers to keep in mind while planning your marketing and advertising campaigns:

  • Identify your target audience: Every business should have a clear understanding of its target audience. Create buyer personas based on your ideal customers and their needs, demographics, behavior patterns, and pain points. It is essential to tailor your marketing and advertising campaigns to attract your target audience.
  • Create a Marketing Plan: A marketing plan will help you map out all the marketing campaigns you plan to launch in the coming months/year. Your plan should include a budget, marketing channels, and goals and objectives.
  • Launch Google My Business Account: Google is the search engine giant, and as a local business owner, you need to make sure that your business appears in local search results, and the best way to do that is to create a Google My Business account. Make sure to update your business information, add pictures, and get reviews from satisfied customers.
  • Get Listed in Local Directories: Online directories like Yelp, Angie’s List, and HomeAdvisor have millions of users searching for local businesses. Having your business listed on these directories will increase your visibility and generate leads.
  • Launch a Social Media Campaign: Social media is an essential tool for generating buzz about your business, building a loyal customer base, and engaging with your customers. Pick platforms based on your target audience and create a plan to post regularly. Use relevant hashtags, respond to customer queries and comments, and run social media contests to generate engagement.
  • Launch Email Marketing Campaigns: Email is a powerful marketing tool that helps you connect with your customers, promote your services, and drive traffic to your website. Use an email marketing tool to send newsletters, promotional offers, and event invitations.

Tips & Tricks

  • Offer a Freebie: Offer a free consultation, a free guide, or an incentive to entice potential customers to choose your services.
  • Invest in SEO: Optimizing your website for search engines is essential for ranking high in local search results.
  • Showcase Testimonials: Happy customers are your best marketing asset. Showcase testimonials and reviews on your website and social media handles to build credibility and social proof.

Follow these steps, and you are sure to generate enough buzz around your remodeling service business and attract new customers. Don’t forget to track your marketing campaigns and analyze the results to make informed decisions on what works and what doesn’t.

Starting your own remodeling service business can be a lucrative opportunity in a growing industry with a global market size of $449.4 billion. By following the ten steps outlined in this article, you can establish a solid foundation for your business and position yourself for success. Remember to conduct thorough market research, create a robust business plan, secure funding, obtain necessary permits and licenses, and purchase equipment and supplies before launching your business. Don't forget to hire staff, establish business partnerships, and launch effective marketing and advertising campaigns.

Running a successful remodeling service business requires discipline, hard work, and a commitment to quality service. With dedication and determination, you can build a thriving business that delivers exceptional results to clients. So, start gearing up for your entrepreneurial journey today, and take your potential to the next level!

Excel financial model

Remodeling Service Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support