Mobile app development has been one of the fastest growing industries in recent years, and the demand for mobile applications continues to skyrocket. The sheer number of mobile phone users today shows that people love using mobile apps, and this trend is only expected to increase in the coming years. According to a report by Statista, the mobile app industry is expected to generate $581.9 billion by 2020, which undoubtedly makes mobile app development a lucrative business opportunity. So, if you are considering starting your own mobile development agency, it's a wise decision because there is no shortage of work. With every business wanting to have its own app, mobile development has become a crucial aspect of digital transformation. However, starting a mobile development agency is not a cakewalk. There are several factors to consider from market research to obtaining necessary licenses and permits, building a team, developing a marketing strategy, and more. To simplify the process, we have put together a 10-step checklist that will help you start your mobile agency stress-free and make sure you don't miss anything crucial. So, let’s jump right into the nitty-gritty of the plan that will help you launch your mobile development agency in the most efficient and effective way.

Research The Market

Before starting a mobile development agency business, it is essential to research the market thoroughly to ensure that there is a demand for your services. This will help you identify the target audience, determine the competition, and understand the industry trends. Here are some steps you should follow to research the market:

1. Define your niche

  • Identify your area of specialization: A mobile development agency can specialize in various areas, such as gaming, social media, e-commerce, etc. It is crucial to choose a niche that aligns with your interests and skills.
  • Research your target audience: Once you've defined your niche, identify your target audience. Determine their needs and preferences, and tailor your services to meet their requirements.

2. Analyze the competition

  • Identify your competitors: Research your competitors and analyze their websites, portfolios, services, and pricing strategies to determine their strengths and weaknesses.
  • Identify your Unique Selling Proposition (USP): Determine what sets you apart from your competitors and how you can use that to your advantage.

3. Understand industry trends

  • Research industry trends: Keep up with the latest industry trends and developments to ensure that your services remain relevant and up-to-date.
  • Identify emerging technologies: Identify new technologies that can help you improve your services and stay ahead of the competition.

Tips & Tricks

  • Stay up-to-date with industry news: Subscribe to industry newsletters, blogs, and social media accounts to remain up-to-date with the latest trends and developments.
  • Attend industry conferences: Attend industry conferences, trade shows, and events to network with other professionals and learn about emerging technologies.
  • Conduct surveys: Conduct surveys to gather feedback from your target audience and use the insights to improve your services.

By researching the market, you can gain valuable insights into the industry and ensure that your mobile development agency business is well-positioned to succeed in a competitive market.

Excel financial model

Mobile Development Agency Financial Model

  • 5-Year Excel Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support

Develop A Business Plan

One of the biggest mistakes that entrepreneurs make when starting a business is not having a solid business plan in place. This plan is essential as it provides direction, establishes goals, and outlines strategies for achieving those goals. Here are the key chapters that you need to focus on when developing a business plan for your mobile development agency:

  • Executive Summary: This is a snapshot of your business plan and should include a brief description of your company, products or services, target market, and financial projections.
  • Market Analysis: Here, you'll need to conduct research into your target market to determine the size, trends, and competition. You should also consider your ideal customer, their needs and preferences, and how you can differentiate yourself from competitors.
  • Company Description: This section should provide a detailed overview of your mobile development agency. It should include information about your goals, values, mission statement, and legal structure.
  • Products and Services: This chapter should detail what products or services your mobile development agency will offer. You'll need to describe each offering and explain how it will benefit your target market.
  • Marketing and Sales: In this section, you'll need to develop a marketing and sales strategy for your business. Describe how you'll reach your target market, what platforms you'll use to promote your products or services, and how you'll measure success.
  • Financial Projections: This section should include detailed financial projections for your mobile development agency. This will include budgets, income statements, cash flow statements, and balance sheets.
  • Management and Organization: This chapter should describe the management structure of your business, including the roles and responsibilities of each team member. You should also explain how you'll manage day to day operations and what systems you'll put in place for decision making.
  • Appendix: This section should include any additional information such as resumes, marketing materials, or legal documents.

Tips & Tricks:

  • Focus on the executive summary: Investors and lenders will look at this section first to get a quick understanding of your business. Make sure it's clear, concise and highlights the most impressive aspects of your mobile development agency.
  • Make your projections realistic: While it's tempting to project high revenue, be realistic about your projections. Include both a best-case scenario and a worst-case scenario to show investors that you've thought through the possibilities.
  • Don't forget to update your plan: Your business plan should be a living document that you update regularly as your business evolves. Set a reminder to revisit it every six months to make sure it's still accurate and relevant.

Creating a thorough business plan is the first step towards launching and scaling your mobile development agency business. Don't rush the process – take your time to research and refine each chapter until you're confident in your plan. A solid business plan will help you secure funding, make solid business decisions, and ultimately lead to long-term success.

Create A Financial Model

A financial model is an essential tool for any business, as it helps create a clear and concise understanding of the company's financial projections for future years. In order to open/start/launch a mobile development agency business successfully, you will need to create a financial model that outlines all your expenses, revenues, and profits for the next several years. Here is a breakdown of how to create a financial model for your mobile development agency business:

Chapter 1: Define Your Business Model

The first step in creating a financial model is to define your business model. This will help you determine which expenses and revenues are most important to your company. Ask yourself questions such as: What services am I offering? What is my target market? How much will I charge for services?

Chapter 2: Identify and Categorize Expenses

Identify all the expenses associated with your mobile development agency business. Categorize them into two categories – fixed and variable. Fixed expenses are those that remain the same regardless of the volume of sales, whereas variable expenses depend on the volume of sales.

Chapter 3: Create a Sales Forecast

Develop a sales forecast that includes explicit details of both your expected revenue and expected monthly sales volume. A good sales forecast should take into account the various channels through which you will gain customers.

Chapter 4: Building a Profit and Loss Statement

A Profit and Loss Statement is the primary financial statement in your financial model – providing a forecast of future profits or losses in the business. This statement will be used for monitoring, forecasting, and financial reporting for internal or external stakeholders.

Chapter 5: Develop a Cash Flow Statement

A cash flow statement shows the business's cash inflows and outflows over a particular period. Developing a cash flow model is beneficial for assessing future cash needs and is paramount for business planning.

Chapter 6: Evaluate Your Financial Model

Once you have developed your financial model, you need to scrutinize your model's accuracy to ensure that it is representative of both current and future operations. This assessment will involve continually monitoring and adjusting your model to be precise, realistic and able to accommodate the ever-changing business environment.

Top 3 Financial Model Tips & Tricks:

  • Identify and categorize all expenses explicitly.
  • Build a sales forecast that is realistic and fits your business model.
  • Develop a cash flow statement to assess the cash needs for the business.

In conclusion, creating a financial model takes time and effort. However, it is a critical aspect of starting a mobile development agency business. By following the six chapters outlined above and properly evaluating your model, you can create a viable and accurate financial plan that will set your business on the road to success.

Secure Initial Funding


If you're planning on starting your own mobile development agency business, the first and foremost thing you need is to secure your initial funding. This funding will be used to cover the cost of all the necessary items, such as equipment, software, rent, and payroll to get your business up and running. Here are the steps to get you started:


  • Determine your startup costs: Make a list of all the items and services you need to purchase in order to start your business, and do some research to find out how much each one will cost you.
  • Find the Money: You can fund your business through personal savings, loans, or investors. You can also apply for business grants and take advantage of crowdfunding platforms.
  • Write a Business Plan: It's crucial to have a solid business plan in place that outlines your goals, strategies, and financial projections. This can help you attract potential investors or partners.
  • Invest in Marketing: Once you've secured your initial funding, don't forget to have a marketing plan in place to promote your business and attract clients.


Tips & Tricks:

  • Don't underestimate the amount of funding you'll need. Always add some extra buffer to your estimates.
  • Research the best funding sources available to you and choose the one that fits your needs and goals the most.
  • Create a detailed cash flow projection to help you manage your business finances and keep you on track.


Choose A Business Structure

Choosing the right business structure for your mobile development agency is a crucial decision that will have long-term impacts on your business. Your business structure will determine your tax obligations, personal liability, and the way your business is managed. Here are the most common business structures:

  • Sole Proprietorship
  • Partnership
  • Limited Liability Company (LLC)
  • Corporation

Sole Proprietorship: This is the simplest business structure and is ideal for solo entrepreneurs. With this structure, you are the sole owner of the business, and you are personally responsible for all the business debts and liabilities. There is no separate legal entity for the business.

Partnership: If you are starting a mobile development agency with a partner or multiple partners, a partnership structure may be suitable for you. In this structure, all partners share the profits, losses, and management of the business. Partnerships are typically easier to form than corporations, but each partner is personally responsible for the debts and liabilities of the business.

Limited Liability Company (LLC): This structure is popular among small business owners because it combines the benefits of a partnership and a corporation. With an LLC, the business is considered a separate legal entity from its owners, which protects the owners from personal liability. LLCs also offer flexibility in terms of taxation because the company can choose to be taxed as a corporation or a partnership.

Corporation: This structure is more complex than the others, but it offers the most protection from personal liability. A corporation is a separate legal entity from its owners, and it can issue stock to raise capital. Corporations are also subject to more regulations and require more formalities than other business structures.

Tips & Tricks:

  • Consider seeking the advice of a legal and financial professional to help you choose the best business structure for your mobile development agency.
  • Keep in mind that you can always change your business structure as your business grows and evolves.
  • Choose a business structure that aligns with your long-term goals and plans for your mobile development agency.

Register The Business

Registering your mobile development agency business is a crucial step towards its launch. Without the proper legal registration, your company could be at risk for penalties or even shut down. Here are the key steps to follow:

  • Choose a legal structure: Before registering, you must decide on a legal structure for your business. This could be a sole proprietorship, partnership, limited liability company (LLC), or corporation.
  • Choose a business name: Your business name will be used for registration and branding purposes. Make sure it is unique and reflects your company's vision and mission.
  • Check for availability: Once you have chosen a name, check if it's available with the state government or your desired domain name registrar.
  • Register with the state: Register your business with the state government and obtain a business license. Requirements vary by state, so consult with your local small business development center for guidance.
  • Obtain an EIN: An Employer Identification Number (EIN) is a unique identification number for your business. Obtain one from the Internal Revenue Service (IRS) for tax purposes.

Tips & Tricks:

  • Consider using a business lawyer or consulting firm to help with the legal registration process.
  • Look into obtaining any necessary permits or certifications for your specific industry.
  • Make sure to keep all legal paperwork organized and easily accessible for future reference.

By completing these steps, you can ensure that your mobile development agency business is legally registered and ready to launch. Don't overlook this crucial step, as it can save you from unexpected hurdles down the road.

Obtain Necessary Permits & Licenses

One of the most important steps when starting a mobile development agency business is obtaining the necessary permits and licenses. This is not just a legal requirement but also a way of ensuring your business operates legally and is not subject to unnecessary disruptions or fines. Below are the specifics:

  • Business license: This is a requirement for all businesses in most states. It is issued by the local government and allows you to operate legally in the area. Depending on your state, you may also need to obtain a state business license.
  • Occupational license: This license is also called a professional license and is necessary if your business is one that is considered a regulated profession by your state. This includes professions such as engineering.
  • Permits: Depending on your business location and type of mobile development, you may be required to obtain several permits from the local government. This includes zoning permit, building permit (if you're renovating or constructing a new office building), and occupancy permit (if you'll be leasing new premises).
  • Trademark and patents: You must do a thorough search to make sure that your business name and logo are not already taken. If they're not taken, register them as trademarks to protect your company.

Tips & Tricks:

  • Start the permit and license application process early so that you don't encounter delays when you launch your website or mobile app.
  • Consult with your business lawyer to determine which permits and licenses are required in your locality.
  • Make sure you keep all your permits and licenses up-to-date to avoid any legal and business disruptions.

By following these steps to obtain necessary permits and licenses, you'll be able to run your mobile development agency business smoothly and avoid any legal consequences that may arise. Remember, 'better safe than sorry'.

Establish A Team

One of the most crucial steps in starting a mobile development agency business is establishing a team that will work towards the success of the company. Here are the steps you should take:

  • Step 1: Determine the roles you need in your team. A mobile developer, designer, project manager, and marketing specialist are typically essential roles.
  • Step 2: Define the skills and qualifications required for each role. Create job descriptions and post them on relevant job search platforms and social media.
  • Step 3: Conduct thorough interviews and skill assessments for potential candidates. Hire people who share your passion for the business and are eager to learn.
  • Step 4: Develop a company culture that is inclusive and supportive of everyone in the team. Create a sense of community and ensure your employees feel valued.
  • Step 5: Build a system for employee training and professional development. Encourage continued learning and growth within the company.

Tips & Tricks:

  • Consider hiring freelancers and contractors for short-term projects that don't require a full-time employee.
  • Networking and attending industry events can help you find potential team members who are knowledgeable about the mobile development field.
  • Offering competitive compensation and benefits packages can attract top talent and keep employees motivated to work for your company.

Establishing a strong and efficient team is key to the success of a mobile development agency business. Take your time in selecting the right people and creating a company culture that fosters growth and development.

Develop A Marketing Strategy

Marketing can be the difference between a successful mobile development agency business and one that struggles to make it in a competitive market. Developing a solid marketing strategy is crucial to attracting and retaining clients in the long run. Here are some steps to consider when developing a marketing strategy for your mobile development agency business:

  • Define your target audience:
  • Knowing your target audience is key to creating a marketing strategy that resonates with them. Define your target audience by considering factors such as age, gender, income, education, location, and interests.

  • Identify your unique selling proposition:
  • What sets your mobile development agency apart from the competition? Identify your unique selling proposition and use it to create a marketing message that emphasizes your strengths.

  • Develop a branding strategy:
  • Create a consistent brand identity that reflects your company's values and personality. This will help build recognition and trust among potential clients.

  • Choose the right marketing channels:
  • Determine where your target audience spends their time online and develop a marketing plan that includes those channels. Consider social media, SEO, PPC advertising, email marketing, and content marketing as potential channels.

  • Create quality content:
  • Develop high-quality content that showcases your company's expertise and educates potential clients about your services. Share this content on your website and through your marketing channels.

  • Create a referral program:
  • Word-of-mouth marketing is powerful and can be incentivized by creating a referral program that rewards current clients for referring new clients to your business.

  • Measure and adjust:
  • Keep track of your marketing efforts and adjust your strategy as necessary. Measuring results will help determine which tactics are working and which ones need improvement.

Tips & Tricks

  • Focus on creating content that answers questions and solves problems your target audience is searching for
  • Create case studies that demonstrate the results your mobile development agency has delivered to clients
  • Don't be afraid to experiment with new channels and tactics, but also don't spread yourself too thin by trying to do everything at once

Launch And Continue To Refine The Business.

Starting a mobile development agency business from scratch can be a challenging task, but with the right guidance and direction, it can become a successful endeavor. In this chapter, we will look at 10 steps to take in order to launch and refine your mobile development agency business.

Step 1: Define the Business Idea

  • Develop a clear understanding of what services your mobile development agency will offer
  • Research market demand and competition in the industry
  • Identify your target customer base and their needs

Defining your business idea will set the foundation for your mobile development agency to thrive. Knowing what services you offer, who your target customers are, and how you will differentiate yourself from your competitors will help shape your marketing strategies and revenue streams.

Step 2: Create a Business Plan

  • Write a comprehensive business plan outlining the mission, vision, and goals of your mobile development agency.
  • Include financial projections, marketing strategies, and an analysis of your target market.
  • Review and adjust the business plan regularly to ensure it aligns with your agency goals and objectives.

A solid business plan will guide your decision-making processes, help you manage your finances, and provide a roadmap for the future of your mobile development agency.

Step 3: Choose a Business Structure

  • Determine the legal structure of your mobile development agency such as LLC, S Corp, or Partnership.
  • Register your business with the state and obtain any necessary licenses and permits.
  • Set up separate business bank accounts, credit cards, and bookkeeping systems.

Choosing the right business structure and obtaining the necessary legal documents will ensure that you are compliant with regulations and prevent any legal issues that may arise.

Step 4: Develop a Marketing Strategy

  • Identify your Unique Selling Proposition (USP)
  • Build a brand and an online presence with a website, social media platforms, and other marketing channels
  • Establish partnerships and relationships with potential clients and industry influencers

Marketing your mobile development agency is crucial to attracting new clients and expanding your business. Developing a strong brand identity, building an online presence, and leveraging relationships can help increase visibility and drive growth.

Step 5: Hire the Right Team

  • Define job descriptions for the roles needed in your agency, such as developers, designers, marketers, and project managers
  • Set up a recruitment process to screen and select the top candidates
  • Ensure your team is aligned with your agency culture and vision

Building a team with the right skill set, personality, and culture is essential to delivering high-quality mobile development services and running a successful business.

Step 6: Establish Relationships with Clients

  • Provide a customer-focused approach to delivering services
  • Listen to client needs and offer solutions and suggestions
  • Maintain regular communication to ensure satisfaction and build long-term relationships

Establishing strong relationships with clients is necessary to retain existing customers and attract new ones. Providing excellent customer service and delivering quality work can ultimately lead to referrals and a positive reputation for your mobile development agency.

Step 7: Monitor and Improve Performance

  • Track key performance metrics such as revenue growth, profit margins, customer satisfaction, and employee retention rates
  • Analyze data to identify areas of improvement and develop strategies to optimize performance
  • Measure the success of marketing campaigns and adjust them as necessary

Monitoring and improving performance is necessary to ensure the long-term viability and success of your mobile development agency. Analyzing data, making data-driven decisions, and implementing strategies for improvement can lead to continued growth and success.

Step 8: Invest in Professional Development

  • Stay up-to-date with emerging trends and technologies in the mobile development industry through ongoing education and training
  • Attend industry conferences and events to network and gain knowledge and skills
  • Invest in tools and software to improve productivity and efficiency

Investing in professional development can help you stay ahead of the competition, provide better service to clients, and improve the overall quality of your mobile development agency.

Step 9: Manage Finances Wisely

  • Maintain accurate financial records and monitor cash flow regularly
  • Create and follow a budget to manage expenses and reduce costs
  • Reinvest profits into the business to fund growth and development

Managing your finances effectively is crucial to the health and
In conclusion, starting a mobile development agency is an exciting and lucrative business opportunity. However, it requires careful planning and execution to succeed. By following our 10-step checklist, you can ensure a stress-free and efficient launch of your business. Remember to conduct thorough market research and develop a comprehensive business plan, create a realistic financial model, secure funding, choose the appropriate business structure, and register your business and obtain necessary permits and licenses. Building a strong team and developing a robust marketing strategy will set you up for success, but the launch of your agency is just the beginning. Continually refining your business based on customer feedback and industry trends will help you stay competitive in the rapidly growing and evolving mobile app development industry, which is projected to generate an impressive $581.9 billion by 2020. Good luck!

Excel financial model

Mobile Development Agency Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support