The demand for legal services has been constantly on the rise, making it a lucrative business field to venture into. According to a report by IBISWorld, the legal services industry revenue in the US is projected to reach $318 billion by 2025. Also, the industry has grown at an annual rate of 3.5% over the past five years. With such statistics, it’s no wonder more people are seeking to start their legal services business. However, starting a legal services business isn't a walk in the park. There are a lot of things you need to consider to ensure your business is successful. For instance, you need to research the business idea, draft a business plan, design a financial model, secure funding, obtain necessary permits & licenses, develop a promotional plan, hire qualified staff, find a physical location, establish market presence, and monitor performance. In this blog post, we will provide you with a comprehensive checklist on how to open/start/launch a legal services business. We understand that starting a legal services business can be a daunting task, especially for beginners. Therefore, we have put together these easy-to-follow 10 steps to guide you. If you're ready to build a successful legal services business, this checklist will come in handy. We'll break down each step in detail and provide you with useful tips to ensure you start on the right foot. Whether you're planning to start a small or large-scale legal services business, this checklist will help ensure you consider all the necessary aspects to get your business off the ground. Without further ado, let's dive into the checklist on how to start a legal services business in ten steps.


1. Research The Business Idea

Starting a legal services business requires a great deal of planning and research. Before you launch your business, it's essential to have a clear understanding of your business idea and what it will take to make it a success.

  • Identify your target market: Who do you want to serve? What legal issues do they face?
  • Conduct market research: What are the legal needs of your target market? What are the current trends in the legal industry?
  • Assess the competition: Who are your competitors? What services do they offer? How can you differentiate your business?
  • Determine your niche: What area of law will you focus on? Will you provide a broad range of legal services or specialize in a specific area?
  • Develop your unique selling proposition (USP): What sets your business apart from others in the market?

Tips & Tricks:

  • Consider conducting surveys or focus groups to gather information on potential clients' legal needs.
  • Check out legal industry publications and attend legal conferences to stay up-to-date on industry trends.
  • Look for gaps in the market that your business can fill.

By conducting thorough research, you'll be better equipped to make informed decisions about your business and its direction, and increase your chances of success.


Excel financial model

Legal Services Financial Model

  • 5-Year Excel Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support



2. Draft A Business Plan

Before you start any business, including a legal services business, it is important to have a plan in place. A business plan is a summary of your objectives, strategies, and financial projections for the business. It will serve as a roadmap for your company's growth and development.

  • 1. Executive Summary: This is a 1-2 page summary of your business plan. It should include your mission statement, target market, services, and financial projections.
  • 2. Company Description: Provide a detailed description of your company. Include your legal structure, history, location, and management team.
  • 3. Services Offered: Describe the services your legal business will offer. Be specific about the areas of law you will focus on, such as family law, criminal law, or corporate law.
  • 4. Market Analysis: Research and analyze your target market. Identify the demographics, competition, and demand for legal services in your area.
  • 5. Marketing and Sales Strategy: Outline your marketing and advertising plan. Include details about how you will reach your target audience and build your client base.
  • 6. Management and Organization: Provide an overview of your management structure and team members. Include their roles and responsibilities.
  • 7. Financial Projections: This section includes your projected income statement, balance sheet, and cash flow statement. Be sure to include start-up costs, operating expenses, and revenue projections.
  • 8. Funding Request: If you are seeking funding for your legal services business, include a summary of your funding needs and how the funds will be used.
  • 9. Appendices: This section includes supporting documents such as resumes, licenses, permits, and legal agreements.

Tips & Trics:

  • Be realistic about your financial projections. Use industry benchmarks and research to inform your estimates
  • Make sure your target market is well-defined and researched. This will help you tailor your services to meet their specific needs.
  • Don't be afraid to seek help from a business consultant or attorney. They can provide valuable guidance and insight as you launch your legal services business

By following these steps, you can create a comprehensive business plan that will guide your legal services business to success. Remember to review and update your plan regularly to reflect changes in the market and your company's goals.



3. Design A Financial Model

Designing a profitable financial model is critical to a successful legal services business. It will help anticipate expenses, forecast revenue, and determine how much capital is required.

  • Step 1: Determine the business structure
  • Step 2: Define the services offered
  • Step 3: Determine the target market
  • Step 4: Create a revenue forecast
  • Step 5: Calculate the cost of providing services
  • Step 6: Analyze cash flow
  • Step 7: Perform break-even analysis
  • Step 8: Determine pricing strategy
  • Step 9: Identify financing options
  • Step 10: Develop a financial plan

Financial Model Tips & Tricks

  • Consider using a spreadsheet software for financial modeling, such as Microsoft Excel or Google Sheets
  • Don't forget to include other indirect expenses such as marketing, rent, and utilities
  • Be conservative when forecasting earnings, especially during the first year of operation

A successful financial model helps ensure a profitable and sustainable legal services business. It should be regularly updated to reflect changes in the business and market conditions.



4. Secure Funding

Now that you have a solid plan and have set up the legal infrastructure for your legal services business, it's time to secure funding. Below are the steps you should take to secure the financing you need:

  • Assess your financial needs: Determine how much money you need to start your legal services business. This should include rent, legal fees, employee salaries, equipment costs, and any other expenses you plan on incurring.
  • Create a business plan: Develop a comprehensive business plan that outlines your company's purpose, target market, goals, and financial projections. This will help potential investors understand your business and decide whether to invest in it.
  • Explore financing options: Consider reaching out to banks, credit unions, and other financial institutions for loans. You can also explore crowdfunding, angel investors, and venture capitalists as additional options.
  • Prepare documents: Be prepared to provide all the necessary documents for the financing option you choose. This may include business plans, financial statements, tax records, and credit histories.
  • Pitch investors: If you decide to seek funding from investors, prepare a compelling pitch. This should highlight your business's strengths, the market opportunity, and your team's expertise.
  • Negotiate terms: Once you have secured funding, negotiate the terms of the financing agreement. This should include repayment terms, interest rates, and any equity you are willing to give up.
  • Stay on top of your finances: Ensure that you have a clear understanding of your business's financials and keep track of all income and expenses. This will help you manage your finances better and make informed decisions in the future.

Tips & Tricks:

  • Consider starting small and reinvesting profits to grow your business rather than taking on too much debt or giving up too much equity early on.
  • Create a financial plan that accounts for the unexpected, such as market changes or unexpected expenses.
  • Be sure to maintain strong relationships with your investors by keeping them informed of your business's progress.

By following these steps, you can secure the financing you need to launch your legal services business and set yourself up for success.



5. Obtain Necessary Permits & Licenses

Starting a legal services business requires obtaining the necessary permits and licenses to operate legally. These permits and licenses will vary depending on which state you plan to operate in.

The first step is to research what permits and licenses your state requires for your specific type of legal services business. This can be done by contacting your state's business regulatory department or by consulting with a business attorney.

Once you have identified the necessary permits and licenses, you will need to fill out the appropriate paperwork and submit it to the appropriate government agencies. In some cases, you may also need to undergo a background check or obtain professional liability insurance before your permits and licenses will be granted.

  • Tip #1: Plan ahead and give yourself plenty of time to obtain the necessary permits and licenses. This process can take several weeks or even months, so don't wait until the last minute.
  • Tip #2: Make sure you have all the required documents and information before submitting your application. This can include proof of insurance, tax identification number, business address, and more.
  • Tip #3: Stay compliant with all state and federal regulations to avoid fines or legal issues down the road. Keep track of any renewal dates or changes in regulations that may affect your business.

Obtaining the necessary permits and licenses is an essential step in starting a legal services business. It ensures that your business is legitimate and operating within the laws and regulations of your state. Don't overlook this crucial step in the process.



6. Develop Promotional Plan

Once you've established your legal services business, the next step is to develop a promotional plan to spread awareness about your business and attract potential clients. Here are some chapters that will help you develop an effective promotional plan for your legal services business:

6.1 Identify Your Target Audience

Before you begin promoting your legal services business, you need to identify your target audience. Consider the demographic and geographic factors of your potential clients, and adapt your promotional plan accordingly. For instance, if you're targeting retirees, you may want to use print media or social media platforms that are popular among this group, instead of Instagram.
  • Research your niche and identify the demographic and geographic factors of your target audience.
  • Create a buyer persona of your target audience to understand their pain points, challenges, and goals.
  • Use the buyer persona to develop a tailored promotional plan that appeals to your target audience.

6.2 Define Your Unique Selling Proposition

Your legal services business is likely to face stiff competition from established law firms and attorneys. Therefore, it's essential to define your unique selling proposition (USP), which differentiates your business from others. Your USP should highlight your strengths, expertise, and the key benefits you offer your clients.
  • List the benefits of your legal services, such as cost-effectiveness, convenience, or specialized expertise.
  • Pinpoint what makes your business unique among other legal service providers.
  • Create a tagline or slogan that encapsulates your USP and uses it consistently across all your promotional channels.

6.3 Choose Your Promotional Channels

Promoting your legal services business across multiple channels is crucial to reaching a broader audience of potential clients. Identify your preferred channels based on your target audience, USP, and budget. Here are some channels you may want to consider:
  • Social media platforms such as Facebook, LinkedIn, Twitter, and Instagram.
  • Online directories such as Google My Business and Yelp.
  • Search engine optimization (SEO) to improve the visibility of your website on search engines.
  • Paid advertising on social media platforms and search engines to reach a wider audience.
  • Referral marketing to leverage your existing clients and boost word-of-mouth promotion.

6.4 Create Your Promotional Content

Your promotional content should highlight your USP and key benefits and address the pain points and challenges of your potential clients. Maintain a professional and authoritative tone, and use visual aids and graphics where appropriate.
  • Create a professional website that outlines your services, USP, and contact information.
  • Use social media channels to engage with potential clients and share relevant content.
  • Produce high-quality blog posts, podcasts, or webinars related to your legal practice.
  • Create branded graphics and visuals to share on social media and your website.

Tip:

  • Create a content calendar to plan and organize your promotional content.
  • Use analytics tools to measure the success of your promotional campaign and make improvements accordingly.
  • Partner with complementary businesses that share your target audience and cross-promote each other's services.

6.5 Set a Budget and Schedule

Promoting your legal services business requires careful budgeting and scheduling to achieve your desired outcomes. Determine your budget for each channel and create a promotional calendar that outlines when and where you promote your business.
  • Allocate your budget based on the potential return on investment (ROI) for each channel.
  • Prioritize channels that have the most potential to reach your target audience.
  • Set clear goals for each promotion campaign, such as website traffic, lead generation, or conversion rates.
  • Monitor and adjust your promotional plan regularly to optimize your ROI and maximize your reach.

By following these chapters, you can develop a comprehensive promotional plan that helps you launch and grow your legal services business. Remember to stay consistent, measure your results, and adjust your plan as you gain more experience and new insights.


7. Hire Qualified Staff

As a legal services business owner, ensuring that you have the right team in place is critical to your success. Hiring qualified staff is not only important for providing quality services to your clients but also for creating a positive work environment that can boost productivity. Here are some steps to follow to help you hire the best staff for your legal services business:

  • Determine Job Requirements: Clearly define the roles and responsibilities of each position you want to fill. This includes the skills, experience, and educational qualifications required for each role.
  • Develop a Job Description: Write job descriptions that accurately reflect the expectations of each position. This should include details like salary range, working hours, and benefits.
  • Post Job Ads: Advertise your job opportunities on online platforms like LinkedIn and Indeed or local newspapers and job boards. This will help you reach a wider pool of qualified candidates.
  • Conduct Interviews: Screen candidates based on their resumes and applications and then conduct interviews to assess their suitability for the role and to understand their work style and personality.
  • Check References: Verify the claims made by the candidates and check their references to help you confirm their qualifications and past work experiences.
  • Make an Offer: Once you have identified the right candidate, make them a job offer that includes details like salary, working hours, and benefits.
  • Onboard Employees: Ensure that you provide your new hires with a comprehensive onboarding program that includes introducing them to the company culture and values and providing training to help them succeed in their new roles.

Tips & Tricks:

  • Be clear about your expectations for each position and the qualities you value in a potential candidate.
  • Consider using an applicant tracking system to help you manage job applications more efficiently.
  • Offer competitive salaries and benefits to attract and retain the best talent.

Having a team of qualified staff is the cornerstone of any successful business, including legal services. Follow these steps to help you find and hire the right people to help grow your legal services business.



8. Find Physical Location

One of the most important aspects of starting a legal services business is finding the right physical location. Your business location will not only impact your ability to attract clients but will also affect your overhead costs. Here are some steps to consider when finding the perfect physical location for your legal services business:

  • Determine the type of location you need: Depending on your legal services, you may need a professional office building or a more laid-back location. Decide the type of location that would best suit your business needs before starting your search.
  • Consider your budget: Rent prices can vary greatly depending on the location you choose. Set a budget and focus your search on locations that fall within your price range.
  • Research the local competition: Look for areas that have a high demand for legal services but have minimal competition. This will help you stand out and attract potential clients.
  • Check zoning requirements: Each city or town has different zoning requirements that may affect where you can legally operate your legal services business. Make sure to check with your local government before signing a lease.
  • Think about accessibility: Choose a location that is easy to access for your clients. Is it centrally located? Is it near public transportation or major highways?

Tips & Tricks:

  • Consider sharing office space with another business to cut down on rent costs.
  • Choose a location that has plenty of parking options for your clients.
  • Take advantage of online marketing to draw in clients regardless of your location.

By following these steps, you will be able to find the perfect physical location to start your legal services business. As a business consultant, I recommend taking your time and carefully considering each location before signing a lease or purchasing a property. It is always better to take the time to find the right location than to rush into a decision and regret it later on.



9. Establish Market Presence

After setting up the legal framework and the office space, the next step is to establish your market presence. This involves creating awareness about your business, building relationships with potential clients, and creating a positive perception in the industry.

1. Develop a Marketing Plan

A marketing plan is a comprehensive document that outlines your goals, target audience, competition, budget, and strategies for reaching your goals. To create a successful marketing plan, start by defining your target audience, researching your competition, identifying your unique value proposition, and then developing a mix of online and offline marketing activities.

  • Use social media platforms to create awareness and engage with potential clients.
  • Create a website that outlines your services and pricing, with clear calls to action that encourage potential clients to contact you.
  • Participate in local business events and legal conferences to network with other professionals and create awareness about your services.

2. Build Relationships with Referral Sources

Referral sources are other professionals in the industry who can recommend your business to their clients. To build a strong referral network, start by identifying potential sources such as lawyers in complementary practice areas, accountants, financial planners, and business consultants. Reach out to these professionals, offer to meet with them in person, and explain your services and approach.

  • Offer to write guest posts or contribute to their blogs or newsletters to establish your authority in the field.
  • Attend networking events and participate in volunteer activities to meet other professionals and create opportunities for referrals.
  • Consider offering incentives such as referral fees or discounts to encourage other professionals to refer their clients to your business.

3. Focus on Quality Service

The most effective way to establish a strong market presence is to deliver high-quality services to your clients. This includes providing clear communication, prompt responses, and personalized attention to meet their individual needs. Focus on building long-term relationships with your clients by providing consistent and reliable services that exceed their expectations.

  • Offer fixed-fee pricing or flexible payment plans to make your services more accessible and transparent.
  • Consider offering a satisfaction guarantee to reinforce your commitment to quality service and client satisfaction.
  • Ask for feedback from your clients and take steps to address any concerns or issues that may arise.

Tips & Tricks:

  • Consider offering free initial consultations to encourage potential clients to learn more about your services and approach.
  • Join local business associations or chambers of commerce to meet other professionals and get involved in the community.
  • Use online reviews and testimonials to showcase your expertise and build trust with potential clients.



10. Monitor Performance

After starting up your legal services business, it is important to regularly monitor its performance to ensure it continues to operate efficiently and effectively. Monitoring your business' performance involves tracking different financial and non-financial metrics, analyzing them, and making informed decisions based on the insights obtained.

It is necessary to set up processes and systems for monitoring your business performance on a regular basis. This will make it easier for you to spot areas that need improvement, identify trends that may be affecting your business, and make data-driven decisions that will help you grow your business.

  • Establish KPIs: Key performance indicators (KPIs) are a set of metrics used to monitor the overall performance of your business. These may include financial metrics such as revenue, profit margins, and cash flow, as well as non-financial metrics such as customer satisfaction and employee turnover rates. Establishing KPIs that align with your business goals will help you keep track of your performance and make informed decisions.
  • Track regularly: It is important to track your business' performance on a regular basis. This will help you spot any trends, identify areas that need improvement, and make data-driven decisions. Depending on your business needs, you may need to track your performance on a daily, weekly, or monthly basis.
  • Analyze data: Once you have collected data on your business' performance, it is important to analyze it to identify trends, areas for improvement, and opportunities for growth. This involves looking at both financial and non-financial metrics, and using the insights obtained to make informed decisions.
  • Adjust strategies: Based on the insights obtained from analyzing your business' performance, you may need to adjust your business strategies accordingly. This may involve changing your marketing strategy, adjusting your pricing model, or making changes to your staffing model.

Tips & Tricks for monitoring your business performance:

  • Use data visualization tools: To make it easier to analyze your business performance, consider using data visualization tools such as charts and graphs. These tools can help you spot trends and patterns in your data more easily.
  • Automate tracking: To make it easier to track your business performance, consider automating the process as much as possible. Use tools and software to automatically collect data on your business' metrics, and set up dashboards that provide real-time updates.
  • Compare to industry benchmarks: To get a better understanding of how well your business is performing compared to your competitors and industry benchmarks, consider comparing your performance metrics to those of similar businesses in your industry.

Monitoring your business performance is an ongoing process that requires careful planning, execution, and analysis. By regularly tracking KPIs, analyzing data, and making informed decisions, you can ensure that your legal services business remains competitive and successful in today's rapidly changing business environment.


In conclusion, starting a legal services business can be a rewarding venture, but the process is not without its challenges. However, with the right approach and careful planning, you can lay a solid foundation for your business's success. The ten steps outlined in this checklist provide a clear roadmap to guide you in starting your legal services business. Remember to research your business idea, draft a solid business plan, design a financial model, secure funding, obtain the necessary permits & licenses, and hire qualified staff. Additionally, developing a promotional plan, finding a suitable physical location, establishing market presence, and continuously monitoring performance are vital for your success. By following this comprehensive guide, which includes useful tips, you can navigate through each step efficiently and build a prosperous legal services business. So, start your journey today and take advantage of the projected $318 billion legal services industry income by 2025 in the US. Good luck!

Excel financial model

Legal Services Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support