With the rise of busy lifestyles, more and more people are choosing to outsource their household chores, including cleaning, to professionals. According to IBISWorld, the residential cleaning services industry generates a revenue of $46 billion annually and is projected to grow at a rate of 5.5% per year.

For entrepreneurs looking to capitalize on this growing trend, starting a house cleaning on subscription business can be a profitable venture. In this article, we will provide a checklist of 10 essential steps to help you get started.

Whether you are a seasoned entrepreneur or a newcomer to the business world, we encourage you to read on and discover how to launch a successful house cleaning subscription business. By following these steps, you can create a profitable enterprise that meets the needs of busy homeowners and generates a reliable source of income for you.



Identify Target Market

Before starting a house cleaning on subscription business, it is important to identify your target market. This will help you to tailor your services to the needs of your potential customers and ensure the success of your business. Here are some steps to help you identify your target market:

  • Research the demographics: Look at the age, income, education level and location of your potential customers. This will help you to understand who is most likely to need your services.
  • Define your niche: Consider what type of cleaning services you will offer and who will benefit most from them. Will you specialize in residential homes or commercial properties? Will you offer eco-friendly cleaning products that appeal to environmentally conscious customers?
  • Identify your competition: Research other cleaning companies in your area and identify what services they offer, what their prices are and who their target market is. This will help you to differentiate your business and appeal to a unique customer base.
  • Observe customer behavior: Look for patterns in customer behavior that can give you insight into what they are looking for in a cleaning service. For example, do customers often request certain areas of their home to be cleaned more frequently or have specific preferences for cleaning products?
  • Develop customer profiles: Once you have gathered all of this information, develop customer profiles that represent your target market. This will help you to create marketing messages and services that appeal to their specific needs and preferences.

Tips & Tricks:

  • Consider conducting surveys or focus groups to gather information directly from potential customers.
  • Look for gaps in the market that your business can fill, such as offering specialized cleaning services for unique properties or groups of customers.
  • Keep track of trends and changes in customer preferences to ensure that your services remain relevant and competitive.


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Conduct Market Research

Before launching a house cleaning on subscription business, the first step is to conduct market research to identify your target market, competition, and potential demand for your services. Here are some tips for conducting effective market research:

  • Define your target market: Identify the demographic and psychographic characteristics of your ideal customer. This will help you tailor your marketing message and services to meet their needs.
  • Research your competition: Identify your direct and indirect competitors in the area. Analyze their services, pricing strategy, and marketing tactics to identify areas where you can differentiate yourself.
  • Identify potential demand: Use surveys, focus groups, or online research to identify potential demand for your services. This will help you determine if there is a need for your subscription-based cleaning services in the area.

By conducting thorough market research, you can make informed decisions about your business model and marketing strategy.

Tips & Tricks:

  • Use online resources such as census data and industry reports to gather information about your target market.
  • Conduct a SWOT analysis to assess your business's strengths, weaknesses, opportunities, and threats.
  • Use focus groups or surveys to gather feedback from potential customers on your pricing strategy, services, and marketing message.



Develop A Business Plan

Developing a strong business plan is crucial for starting a successful house cleaning on subscription business. It provides a roadmap for your venture, helping you to define your goals, target audience, budget, and marketing strategy. Here are some key chapters you should include in your business plan:

Chapter 1: Executive Summary

This chapter outlines the main goals and objectives of your business. It should also include a brief introduction to your company, its history, and any unique selling points or competitive advantages you have in the market.

Chapter 2: Company Description

This chapter provides more detailed information about your company and its proposed operations. It should cover your company's legal structure, management team, financial projections, and target market.

Chapter 3: Market Analysis

In this chapter, you should analyze the current market and identify opportunities and threats to your business. You should also research your competition and identify ways to differentiate your company from them.

Chapter 4: Products and Services

This chapter should provide a detailed description of the cleaning services you offer, including pricing, service packages, and any add-ons or extras you provide. You should also discuss your service guarantee and any other unique selling points.

Chapter 5: Marketing Strategy

In this chapter, you should outline your marketing plan, including your target audience, advertising budget, and promotional channels. You should also discuss any partnerships or alliances you have with other businesses in the community.

Chapter 6: Financial Projections

This chapter should include detailed financial projections for your business over the next three to five years. You should also discuss your startup costs, funding sources, and any loans or grants you have secured.

Chapter 7: Operational Plan

This chapter should outline the day-to-day operations of your business, including your staffing needs, facilities, and equipment. You should also discuss any systems or processes you have in place to ensure quality control and customer satisfaction.

Chapter 8: Conclusion

The conclusion should summarize your overall business plan and highlight the key points and takeaways for investors, lenders, or advisors.

Tips & Tricks

  • Focus on specific goals and measurable objectives
  • Research your target audience and competition thoroughly
  • Be realistic about your financial projections and budget



Create A Financial Model

A financial model provides a comprehensive view of a business's projected income, expenses, and cash flows. It's an essential part of creating a plan for a new business, such as a house cleaning on subscription business. Here are the steps to create a financial model for your business.

1. Start with a sales forecast

The first step is to create a sales forecast. This should forecast the sales for the first 12 months of the business. Use market research, industry benchmarks, and other relevant data to guide your sales forecast.

2. Estimate your expenses

You need to estimate all costs associated with running the business. These can range from cleaning supplies to employee wages. Be sure to include all the costs of running the business in your expenses.

3. Determine your profitability

You should project the profitability of your business based on your sales forecast and estimated expenses. Make sure the profitability is positive and meets your financial goals for the business.

4. Analyze your cash flows

Estimate all inflows and outflows of cash for the business. These should be based on your sales forecast and expenses. You will need to account for any additional expenses such as loan payments or inventory purchases.

5. Consider different scenarios

Forecast different scenarios to anticipate potential challenges and make contingency plans. Run a best-case, worst-case, and most-likely-case financial model to understand the range of possibilities.

6. Assess your funding needs

Based on your financial model, determine what kind of funding you may need to launch and run the business. This could include investments, loans, or other financing options.

7. Update your financial model regularly

As your business grows and changes, your financial model will need to be updated. You should review your sales forecast, expenses, and cash flows monthly or quarterly.

8. Work with a financial consultant

Creating a financial model can be complex and time-consuming. Consider working with a financial consultant who can help you develop a comprehensive model and keep it up to date.

9. Make data-driven decisions

Use your financial model to make data-driven decisions for your business. Regularly review your financials to ensure you are on track to meet your goals. Adjust your strategy as needed based on the financial data.

10. Use financial models to stay ahead of competitors

By using financial models, you will have a better understanding of the financial health of your business. This can help you make more informed decisions and stay ahead of your competitors.

Tips & Tricks:

  • Use industry benchmarks to compare your financial model with similar businesses.
  • Be realistic when creating your sales forecast and expense estimates.
  • Regularly update your financial model to keep it accurate and relevant.



Secure Funding

Before launching your house cleaning on subscription business, securing funding is essential. You need to have enough capital to cover the initial costs of starting the business, such as equipment, supplies, and marketing. Here are the steps you should take to secure funding:

  • Determine how much funding you'll need: You need to calculate the estimated costs of starting the business to determine how much funding you'll need to secure. It's better to overestimate the amount you need so that you don't run out of money midway.
  • Explore your funding options: You have several funding options, such as personal savings, loans from family and friends, and business loans from banks and other lending institutions.
  • Apply for a business loan: If you opt for a business loan, you'll need to demonstrate to the lender that you have a solid plan in place for your house cleaning on subscription business. This includes your projected revenues, expenses, and profits.
  • Consider crowdfunding: Crowdfunding is a popular way to raise capital for small businesses. With crowdfunding, you can get people to invest in your business in exchange for equity or rewards.
  • Find investors: If you're willing to give up a share of your business, you can seek out investors who are willing to invest in your idea.

Tips & Tricks

  • Consider applying for a Small Business Administration (SBA) loan, which is a government-backed loan that provides businesses access to affordable funding.
  • Have a solid business plan in place that outlines your business goals, marketing strategy, revenue projections, and how you plan to use the funds.
  • Invest in good accounting software to help you keep track of your finances and cash flow.

By following these steps, you'll be able to secure the funding you need to launch your house cleaning on subscription business. Remember that it's crucial to have enough capital to cover your initial costs and to have a solid plan in place to attract investors and lenders.



Obtain Necessary Permits & Licenses

Before starting a house cleaning on subscription business, it is important to obtain all the necessary permits and licenses required by your state or local government. This will ensure that your business is operating legally and can avoid any potential legal pitfalls in the future. Here are the steps you need to take to obtain the necessary permits and licenses:

  • Research the legal requirements in your area:
  • Depending on where you are located, there may be specific permits and licenses that need to be obtained. Research the specific requirements in your area to ensure that you are in compliance.

  • Apply for a business license:
  • Most states and local governments require businesses to obtain a general business license. This license allows you to legally operate your business. The requirements may vary depending on your jurisdiction, but typically you need to submit an application and pay a fee to obtain this license.

  • Get a tax ID number:
  • In order to pay taxes and operate legally, you will need to obtain a tax ID number. This number will be used to identify your business when you file your taxes. You can obtain a tax ID number from the IRS.

  • Register for state taxes:
  • Depending on the state you are located in, there may be specific taxes that you need to register for. Research the specific requirements in your area to ensure that you are in compliance.

  • Obtain any necessary permits:
  • Depending on the specific services you offer, there may be additional permits that you need to obtain. For example, if you are using cleaning chemicals, you may need to obtain a hazardous materials permit. Check with your local government to ensure that you have all the necessary permits.


Tips & Tricks:

  • Research the requirements early on in the process to avoid any delays or issues when starting your business.
  • Keep all your permits and licenses in a safe, organized place to avoid losing them or forgetting to renew them.
  • Consider hiring a professional to help you navigate the permit and license process if you are unsure about anything.



Set Up Accounting System

Accounting is the lifeblood of any business, big or small. It is important to establish and keep track of financial records to properly manage your business finances and stay compliant with tax regulations. Here are the essential steps to set up an accounting system for your house cleaning on subscription business:

  • Choose a System: Choose a reliable accounting system that suits your business needs. You can opt for cloud-based accounting software like QuickBooks Online or Xero, or use accounting Excel templates.
  • Set Up a Chart of Accounts: Chart of Accounts is a list of all accounts and categories that are used to classify transactions. Set up a Chart of Accounts that reflects your business activities.
  • Track Revenue: Create a revenue account and a billing system to track all your house cleaning services revenue generated. This should include monthly subscription fees, one-time cleaning fees, add-ons, etc.
  • Track Expenses: Set up expense accounts to track all your business expenses. This will include materials and supplies, equipment, rent, utilities, and any other expense incurred in running your business.
  • Track Payroll: If you have employees, it is crucial to track their payroll and related taxes. You can use payroll software that integrates with your accounting system or outsource your payroll to a reliable provider.
  • Record Transactions: Record all transactions in a timely and organized manner to avoid errors and omissions. This will help you to generate accurate financial statements and make informed business decisions.

Tips & Tricks

  • It is recommended to consult with an accountant or bookkeeper to help set up your accounting system and get expert advice on tax regulations and compliance.
  • Use a separate business bank account and credit card to keep your personal and business finances separate.
  • Regularly review your financial reports and track your progress to identify areas for improvement and make informed business decisions.

Setting up an accounting system may seem daunting, but it is essential to the success of your house cleaning on subscription business. Proper financial management will help you to track your income and expenses, invoice customers accurately, generate financial statements, and stay compliant with tax regulations. By following these steps and seeking expert advice, you can set up a reliable accounting system and focus on growing your business.



Develop Marketing Strategy

A marketing strategy is a crucial component to successfully launching a house cleaning subscription business. Without a solid marketing plan, you risk not getting the word out about your services and failing to attract new clients. Here are the steps to creating an effective marketing strategy:

  • Define Your Target Audience: The first step in any marketing strategy is to clearly define who you are targeting. In the case of a house cleaning business, your target audience is likely to be busy professionals, families, and older adults who may have difficulty with cleaning.
  • Develop a Unique Selling Proposition (USP): What sets your business apart from other house cleaning services? Your USP should showcase what makes your service unique and valuable to potential customers. This could include specialized cleaning services, eco-friendly products, or exceptional customer service.
  • Create a Brand: Your brand is the identity of your business. It should reflect your USP and target audience. Develop a logo, tagline, and color scheme that will set you apart from competitors and resonate with potential clients.
  • Determine the Best Channels: There are numerous marketing channels available, such as social media, email marketing, advertising, and referral programs. Determine which channels will best reach your target audience and fit within your budget.
  • Create a Content Marketing Plan: This includes developing relevant and valuable content to attract and retain customers. Consider creating a blog with cleaning tips or a newsletter with exclusive discounts for subscribers.
  • Set Goals and Metrics: Determine what success looks like for your marketing efforts and track your progress. This will help you make informed decisions and adjust your strategy as needed.
  • Measure Your Results: Analyze the data and adjust your strategy accordingly. Keep track of key metrics such as website traffic, email open rates, and sales.
  • Continually Refine Your Strategy: Marketing is an ongoing process, so review and adjust your strategy as needed to ensure its effectiveness.

Tips & Tricks

  • Offer a referral program to encourage satisfied customers to recommend your services to others.
  • Partner with local businesses to offer bundled cleaning services or discounts.
  • Consider sponsoring events or participating in local charity initiatives to raise your brand's visibility in your community.



Hire And Train Staff

Hiring and training your staff is crucial for the success of your house cleaning on subscription business. You need to create a team that is reliable, professional, and capable of delivering high-quality cleaning services to your customers. Here are some steps you can take to hire and train your staff:

  • Define the roles and responsibilities of each position, such as team leader, cleaner, and scheduler.
  • Write clear job descriptions and post them on job boards, social media, and your website.
  • Screen potential candidates through phone interviews, in-person interviews, and background checks.
  • Provide thorough training on your cleaning processes, safety procedures, and customer service standards.
  • Create a positive work environment by offering fair wages, benefits, and opportunities for growth.
  • Maintain ongoing communication with your staff to address any concerns and provide feedback on performance.

Tips & Trics:

  • Look for candidates who have experience in the cleaning industry or related fields, such as hospitality or facilities management.
  • Ask for references and follow up with them to verify the candidate's work history and performance.
  • Offer incentives and bonuses for meeting or exceeding performance goals.

Remember that your staff is the face of your business, so it's essential to invest in their training, development, and well-being. By hiring and training the right people, you can build a loyal and committed team that will help you grow and succeed in the long run.



Launch The Business

Are you interested in starting a house cleaning on subscription business? This can be a lucrative venture, but it requires planning and execution. As a pro business consultant, I've helped many entrepreneurs launch successful businesses, and I can help you too. In this blog post, I will provide you with a 10-step checklist on how to open/start/launch a house cleaning on subscription business.

  • Step 1: Identify Your Target Market
  • Step 2: Determine Your Services
  • Step 3: Choose Your Business Name and Register It
  • Step 4: Get Your Business Licenses and Permits
  • Step 5: Set Up Your Business Entity
  • Step 6: Determine Your Pricing Structure
  • Step 7: Develop Your Marketing Strategy
  • Step 8: Develop Your Website and Social Media Presence
  • Step 9: Hire and Train Your Cleaning Staff
  • Step 10: Launch Your Business!

Now let's dive into each step in more detail.

Tip & Trick

  • Market research is essential to identify your customers' needs and preferences.
  • Consider offering a trial period or a money-back guarantee to entice customers and build trust.
  • Create a loyalty program to reward regular customers and incentivize them to refer friends and family.

Step 1: Identify Your Target Market

The first step in launching your house cleaning on subscription business is to identify your target market. Who are your ideal customers? Are they busy professionals who don't have time to clean their homes, or are they families who want to free up more time for leisure activities? You should also consider their demographic profile, such as age, income, and location.

Step 2: Determine Your Services

Once you've identified your target market, you need to determine the services you will offer. Will you offer a basic cleaning package or a more comprehensive package that includes deep cleaning and organizational services? You should also consider whether you will offer additional services such as laundry or dishes.

Step 3: Choose Your Business Name and Register It

Choosing a creative and memorable business name is important for branding and marketing. Once you have chosen your name, you need to check if it is available and register it with your state's Secretary of State or county clerk.

Step 4: Get Your Business Licenses and Permits

Depending on your state and location, you may need to obtain a business license and a permit to operate a house cleaning on subscription business. Check with your state and local government to determine what licenses and permits you need.

Step 5: Set Up Your Business Entity

You need to decide on a business entity for your house cleaning on subscription business, such as a sole proprietorship, partnership, LLC, or corporation. Consult with a lawyer or an accountant to determine which entity is best suited for your business.

Step 6: Determine Your Pricing Structure

You need to decide on a pricing structure that is fair and competitive. Consider your costs, including salaries, supplies, and overhead, and factor in a profit margin. You should also consider offering discounts or promotions to attract new customers.

Step 7: Develop Your Marketing Strategy

Your marketing strategy should include both online and offline tactics to reach your target market. Consider advertising on social media platforms, creating a website, distributing flyers and brochures in your local area, and attending networking events.

Step 8: Develop Your Website and Social Media Presence

Your website and social media presence are essential for branding and marketing. Create a professional website that showcases your services, pricing, and testimonials from satisfied customers. Develop a social media presence on platforms such as Facebook and Instagram to connect with your customers and promote your business.

Step 9: Hire and Train Your Cleaning Staff

Hiring and training your cleaning staff is crucial for the success of your house cleaning on subscription business. Find reliable and trustworthy staff members who are skilled in cleaning and customer service. Train them to follow your procedures and provide excellent service to your customers.

Step 10: Launch Your Business!

Finally, it's time to launch your house cleaning on subscription business. Hold a launch event, offer discounts or promotions, and reach out to your network to spread the word. Track your results and measure your success, and adjust your strategy as needed.


Starting a house cleaning on subscription business can be a lucrative opportunity in today's fast-paced world. By offering busy homeowners a convenient and reliable service, you can tap into a $46 billion industry that is projected to grow at a rate of 5.5% per year.

  • Identify your target market and conduct thorough market research to determine their needs and preferences.
  • Develop a comprehensive business plan and financial model that takes into account your startup costs, revenue streams, and expenses.
  • Secure funding through loans, investments, or crowdfunding platforms if necessary.
  • Obtain the necessary permits and licenses to operate legally in your area.
  • Set up an accounting system to keep track of your finances and tax obligations.
  • Develop a marketing strategy to reach your target audience and promote your services effectively.
  • Hire and train staff who are skilled and reliable to deliver high-quality cleaning services that meet your clients' expectations.
  • Follow the checklist we provided and launch your business confidently.

Starting a house cleaning on subscription business requires hard work, dedication, and careful planning. However, by following these steps, you can increase the chances of building a successful enterprise that provides value to your clients and generates a reliable source of income for you.


Excel financial model

House Cleaning Subscription Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support