Are you passionate about hair and beauty? Do you have a keen eye for trends and fashion? If so, a hair extensions business might just be the perfect career path for you. The hair extensions industry has been growing at a steady pace over the years and is projected to reach $1.51 billion by 2025 according to a report by Grand View Research. This indicates that there is a huge demand for hair extensions among women of all ages and ethnicities, and it’s a great opportunity for you to capitalize on.

As with any business, starting a hair extensions business requires numerous steps in order to ensure a successful launch and long-term growth. In this blog post, we will provide you with a comprehensive checklist of the 10 steps you need to take to open a hair extensions business.

Whether you’re a seasoned entrepreneur or just starting out, this checklist is your guide to help you avoid common pitfalls and maximize your chances of success. By following these steps, you’ll be well on your way to establishing a thriving hair extensions business that meets the needs of your customers and exceeds your own expectations.

  • Ready to get started? Let’s dive in!

1. Research The Market And Potential Customer Base

Before starting a hair extensions business, it is crucial to research the market and potential customer base to ensure that there is a demand for such a service and that it can be profitable. Here are some steps to consider:

  • Conduct market research: Do research on your competitors and the demand for hair extensions in your area. This will help you understand your customers' needs, preferences, and price points.
  • Identify your target market: Your target market can be identified by age, gender, income level, and lifestyle.
  • Understand the customer’s perspective: It's important to know what your customers want and what they're looking for in terms of hair extensions. Put yourself in their shoes to get a better understanding of their needs and expectations.
  • Measure the market size: Determine how big the market is in terms of dollars and units, and evaluate whether there is a demand that can support your business.
  • Research suppliers: Find reputable suppliers for your hair extensions. Look for a good quality of hair extensions and ensure that your supplier meets your budget.

Tips & Tricks for Researching the market :

  • Check market trends: Check the market trends and customer demands. This can give you a good understanding of the hair extensions industry and customer behavior.
  • Search Social Media: Use social media platforms to find out what styles and trends are popular with potential customers.
  • Attend hair extension conferences: Attend conferences to get insight from industry leaders and suppliers.

By doing your research and following these steps, you'll have a better understanding of the hair extensions industry and its potential customer base—it's a critical step for any business!

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2. Develop A Solid Business Plan

A successful hair extensions business starts with a solid business plan. It is the foundation of your business and provides a roadmap for achieving success. The following are the key components of a business plan:

Executive Summary

The executive summary is a brief overview of your business plan and should highlight key points such as your business idea, target market, and financial projections. It should be concise and to the point.

Business Description

In this section, provide a detailed description of your business, including your unique selling proposition, products, and services. Highlight what sets your business apart from competitors.

Market Analysis

Conduct thorough research on your industry, target market, and competitors. Identify opportunities and potential challenges that your business may face.

Marketing Strategy

Outline your marketing plan, including how you will reach your target audience, pricing strategy, and promotional activities. Identify the channels you will use to promote your business, such as social media, advertising, and events.

Financial Projections

Develop a financial plan that includes projected income statements, balance sheets, and cash flow statements for at least three years. This will help you determine the feasibility and profitability of your business.

Operations Plan

Outline the day-to-day operations of your business, including staffing, inventory management, and customer service. Provide details on how you will run your business and what you need to succeed.

Legal Structure and Licenses

Register your business and obtain any necessary licenses and permits. Choose a legal structure that suits your business needs, such as a sole proprietorship, partnership, or corporation.


Summarize your business plan and highlight the key points. This section should be brief but should leave a lasting impression.

Tips & Tricks

  • Be realistic when developing financial projections.
  • Continually update your business plan as your business grows and evolves.
  • Get feedback from trusted advisors and other professionals.

A solid business plan is an essential step when launching a new hair extensions business. It provides direction, helps you secure funding, and ultimately sets you up for success. Take the time to develop a comprehensive plan that covers all aspects of your business, and don't be afraid to seek help from professionals when needed.

3. Determine The Funding Needed For Start-Up Costs And Ongoing Expenses

Starting a hair extensions business requires a lot of hard work, dedication, and of course, funding. There are various costs involved in setting up a new business, ranging from legal fees to marketing expenses. So before launching your hair extensions business, it is essential to determine the funding needed for start-up costs and ongoing expenses.

Here, we have compiled a list of important chapters that will help you estimate the funding needed for opening your hair extensions business.

  • Determine Business Structure

The first step in determining the funding needed for your hair extensions business is determining the business structure. Depending on the type of business structure you choose, you may have to pay initial formation fees or ongoing tax liabilities. Common business structures include sole proprietorship, partnership, limited liability company (LLC), and corporation.

  • Estimate Start-Up Costs

After determining the business structure, estimate the start-up costs. This includes expenses such as leasing space, equipment, supplies, inventory, employee salaries, and legal fees. It's important to create a detailed list of all the expenses and categorize them into fixed and variable costs.

  • Consider Ongoing Expenses

Starting a hair extensions business is not just about covering the initial start-up costs. There are ongoing expenses like rent, utilities, employee salaries, inventory, and marketing costs that can continue to add up every month. It's important to account for these costs while estimating the funding needed.

  • Create Financial Projections

Once you have a clear understanding of all the expenses, create detailed financial projections. Estimate your sales revenue, operating expenses, and net profit. This will help you determine if you will need any additional funding to cover expenses.

Tips & Tricks:

  • Reach out to local government-funded programs that help small businesses.
  • Consider alternative funding options like crowdfunding or getting a business loan from a bank.
  • Always have a contingency plan for unexpected expenses.

By following these chapters and tips, you will have a clear idea of the funding needed for your hair extensions business. Always remember to be realistic when creating financial projections and to have a contingency plan in place.

4. Establish A Financial Model For The Business

A successful hair extensions business requires a thorough financial plan. A financial model is an estimate of expected revenues and expenses for your business over a specific timeframe. The essential components of a sound financial model include sales forecasts, pricing strategy, operating expenses, income statements, and cash flow projections. In this chapter, we will discuss the steps to establish a financial model for your hair extensions business.

Step 1: Identify Your Sales Forecast

The first step in establishing a financial model is to identify your sales forecast. A sales forecast is an estimate of the total revenue your business expects to generate during a particular period. To calculate your sales forecast, consider the sales volume, pricing strategy, and competition in the market. You should also consider seasonal fluctuations and trends and adjust your forecast accordingly.

Step 2: Determine Your Pricing Strategy

The second step in developing your financial model is to determine your pricing strategy. Your pricing strategy should be competitive and aligned with the value you offer to your customers. Consider the cost of your product, overhead expenses, and profit margins when setting your pricing strategy. Be sure to review your pricing strategy regularly to ensure it is aligned with market trends and customer demand.

Step 3: Determine Your Operating Expenses

The third step is to determine your operating expenses. Your operating expenses include all the costs associated with running your business, such as rent, utilities, marketing, salaries, and benefits. It is essential to estimate your expenses accurately to make informed business decisions and avoid costly errors.

Step 4: Develop Your Income Statement and Cash Flow Projection

The fourth step is to develop your income statement and cash flow projection. Your income statement calculates your total revenue, cost of goods sold, and total profit or loss. Your cash flow projection is an estimate of the money coming in and going out of your business. It should consider your sales forecast, operating expenses and financing so you can determine when your business will hit profitability.

Step 5: Review and Adjust Your Financial Model Regularly

Finally, it is crucial to review and adjust your financial model regularly. A financial model is not a static document. Reviewing and adjusting your financial model regularly can help you identify trends, areas where you need to make changes, and opportunities for growth.

Tips & Tricks:

  • Tip 1: Develop three scenarios for your financial model: an optimistic, pessimistic, and realistic scenario. This approach helps you prepare for different scenarios and make informed business decisions.
  • Tip 2: Keep track of your financial model performance regularly. This approach can help you identify potential areas for improvement, measure the effectiveness of your pricing strategy, forecast accurately, and improve your operations.
  • Tip 3: Working with a financial advisor or accountant can assist you in developing an accurate and comprehensive financial model for your business.


Establishing a sound financial model is critical for the success of your hair extensions business. By following the five steps outlined in this chapter and keeping track of your performance regularly, you can make informed business decisions, forecast accurately, and improve your operations.

5. Secure Necessary Permits And Licenses

Before launching your hair extensions business, it is important to secure all necessary permits and licenses.

Obtaining necessary permits and licenses is a crucial step in ensuring the legality of your business. Failure to secure these documents may result in legal consequences and hinder the growth of your business in the future.

Here are some permits and licenses you may need to secure:

  • Business License: Before operating a business, you must obtain a business license from your local government. The process may vary by location, so make sure to check with the relevant authorities in your area.
  • Seller's Permit: If you plan on selling hair extensions, you will need to obtain a seller's permit. This allows you to collect sales tax from your customers and remit it to the state.
  • EIN: An Employer Identification Number (EIN) is necessary if you plan on hiring employees for your business.
  • Trade Name Registration: If you plan on using a name for your business other than your own name, you will need to register the name as a trade name with your state.
  • Occupational License: Depending on where you live, you may need to obtain an occupational license to operate a hair extensions business. This may include completion of training or a certification program.

Tips & Tricks:

  • Research the specific permits and licenses required for your location and industry before starting your business.
  • Make sure to apply for permits and licenses well in advance of your launch date, as the process can take several weeks or months.
  • Keep all necessary paperwork and documents organized in a secure location for easy access and reference.

As a pro business consultant, I highly recommend that you do not skip this important step. Make sure to secure all necessary permits and licenses before launching your hair extensions business to avoid any legal issues down the road.

6. Find A Reliable Supplier For Hair Extensions

One of the most important steps in starting a hair extensions business is finding a reliable supplier for your products. Your supplier should be able to provide high-quality hair extensions that meet the needs of your customers. Here are some tips for finding a supplier:

  • Research suppliers online: Look for suppliers with good reviews and testimonials from other businesses. Check out their social media profiles and websites to see if they post pictures, videos and other content that will give you a better idea of the quality of their products and services.
  • Attend trade shows and events: Many hair products suppliers attend trade shows and events to showcase their products and services. You can attend these shows to meet potential suppliers and ask questions about their products and services.
  • Ask for referrals: Reach out to other hair extensions business owners and ask them for referrals to their suppliers. This is a great way to find reliable suppliers who can provide you with high-quality hair extensions.

Tips & Trics:

  • Ask potential suppliers for samples of their products before making a purchase.
  • Don't be afraid to negotiate prices and terms with suppliers.
  • Make sure your supplier is able to provide you with a steady stream of product supply.

Once you have found a supplier that you trust and can rely on, make sure to establish a good working relationship with them. Communicate regularly, provide feedback on their products and services, and don't hesitate to reach out to them if you have any concerns or issues. A strong partnership with your supplier is key to the success of your hair extensions business.

7. Develop A Marketing Strategy

A hair extensions business can be a lucrative venture with many opportunities to grow. However, for the business to thrive, a solid marketing strategy is essential. Here are the steps you need to take when developing your marketing plan:

  • Defining your target audience: Before you start marketing your hair extensions, you need to know who your target audience is. You need to determine the age group, gender, income, and lifestyle of your potential customers. This will help you create targeted marketing campaigns that will resonate with your audience.
  • Identifying your unique selling proposition: What makes your hair extensions stand out from the competition? Identifying your unique selling proposition is critical to creating a successful marketing strategy. Highlight the features, benefits, and quality of your products that separate them from others in the market.
  • Determining your marketing budget: Having a set budget for marketing efforts will help you stay on track and allocate resources effectively. Determine how much you are willing to spend on advertising, promotions, and branding.
  • Selecting the right channels: There are various channels that you can use to promote your hair extensions, including social media, email marketing, content marketing, word of mouth, and advertising. Decide which channels will work best for your business and leverage them to reach your target audience.
  • Creating a content marketing strategy: Develop a plan that includes blog content, videos, and social media posts that showcase your products and provide helpful information and tutorials. Creating quality content that resonates with your target audience is essential for building a loyal customer base.
  • Building your brand identity: A strong brand identity helps build customer loyalty and sets you apart from the competition. Decide on your brand voice, logo, color scheme, and overall aesthetic that will be used consistently across all marketing materials.
  • Tracking your results: It is essential to track your marketing efforts to see what is working and what needs to be adjusted. Use analytics tools and metrics to determine the effectiveness of your campaigns and make changes as needed.

Tips & Tricks

  • Collaborate with influencers in your industry to reach a wider audience and gain credibility
  • Offer discounts and promotions as a way to attract new customers and build loyalty
  • Use customer reviews and testimonials as social proof to build trust with potential customers

Developing a marketing strategy takes time and effort, but it is essential to building a successful hair extensions business. By following these steps and leveraging the right channels, you can reach your target audience and grow your brand.

8. Build A Strong Online And Social Media Presence

In today's world, having a strong online and social media presence is necessary for any business looking to succeed. As a hair extensions business owner, it is crucial to have an online presence to attract customers and reach a wider audience. Here are some essential steps to build a strong online and social media presence:

  • Create a Professional Website: Your website is your business's digital home, and it needs to be professional, easy to navigate, and optimized for search engines. Include high-quality images, a clear description of your services, a pricing list, testimonials, and contact information.
  • Use Social Media Platforms: Social media is a powerful tool to promote your hair extension business, connect with potential customers, and build brand awareness. Create business accounts on platforms like Instagram, Facebook, Twitter, and Pinterest, and regularly post engaging and informative content.
  • Invest in SEO: Search Engine Optimization (SEO) can help increase the visibility of your website in search engine results pages. Optimize your website's content with relevant keywords, meta tags, and titles, and regularly update it with fresh and high-quality content.
  • Engage with Your Customers: Respond to customer queries, reviews, and feedback promptly and professionally, and use social media to interact with your followers and customers. Engage in conversations, ask for their feedback, and create a friendly and approachable persona for your business.
  • Partner with Influencers: Collaborating with influencers in your industry can help you reach a wider audience and gain credibility. Look for influencers who specialize in hair extensions, and offer them partnerships or sponsorships for promoting your business.
  • Monitor Your Online Reputation: Regularly monitor your online presence to ensure that your brand reputation stays intact. Use online reputation management tools to track what people are saying about your business, and address any negative comments or reviews promptly and professionally.


  • Consistency is Key: Regularly update your website and social media pages with fresh content. This shows that your business is active and committed to providing value to its customers.
  • Use High-Quality Visuals: Visuals are crucial in the hair extensions business. Use high-quality images and videos to showcase your products and services and attract potential customers.
  • Offer Special Deals: Offer exclusive discounts and deals to your online followers to create a sense of urgency and encourage them to buy from your business.

9. Set Up A Website And E-Commerce Platform

Having an online presence is essential for businesses today, and a hair extensions business is no exception. In fact, setting up a website and e-commerce platform should be one of your top priorities. Not only will it help you reach a wider audience, but it will also make it easier for customers to find and purchase your products. Here are some chapters to consider when setting up your online presence:

9.1 Choose A Domain Name And Hosting Provider

Your domain name is your website's address, and choosing the right one is crucial for your online presence. Make sure it is easy to remember, unique, and relevant to your business. Once you have a domain name, you need to find a hosting provider where your website will be stored.

9.2 Design Your Website

Your website design should be visually appealing, user-friendly, and aligned with your brand. Consider hiring a professional web designer to create a custom website for your business, or use DIY website builders like Wix, Squarespace, or WordPress to create your own.

9.3 Set Up E-Commerce Functionality

Setting up an e-commerce platform allows customers to purchase your hair extensions directly from your website. You can use platforms like Shopify, WooCommerce or Magento to set up your online store. Make sure your checkout process is smooth and straightforward, and that you offer multiple payment and shipping options.

9.4 Optimize Your Website For Search Engines

Search engine optimization (SEO) is the process of improving your website's visibility and ranking on search engines like Google. You can optimize your website by using relevant keywords, optimizing your images and videos, creating high-quality content, and building backlinks.

9.5 Create High-Quality Content

Creating high-quality content is crucial for your online presence. It helps attract and retain customers, improve your search engine rankings, and establish your business as an authority in the hair extensions space. You can create blogs, videos, infographics, or any other type of content that resonates with your audience.

9.6 Promote Your Website

Once your website is up and running, you need to promote it to reach your targeted audience. You can use social media, email marketing, influencer marketing, paid advertising, or any other marketing channels that make sense for your business.

Tips & Tricks

  • Tip 1: Choose a domain name that is easy to spell and remember. Avoid using hyphens and numbers.
  • Tip 2: Use high-quality images and descriptions on your e-commerce platform to help customers make informed decisions.
  • Tip 3: Use Google Analytics to track your website's performance and identify areas for improvement.

Setting up a website and e-commerce platform requires time, effort, and resources, but it is essential for the success of your hair extensions business. Follow these steps, and you'll be on your way to building a strong online presence that attracts and retains customers.

10. Hire A Team Of Skilled And Knowledgeable Employees.

When starting a hair extensions business, it is important to hire a team of skilled and knowledgeable employees. Your employees will be the backbone of your business, and they can make or break your success.

Here are some steps you can take to ensure you hire the right people:

  • Write clear job descriptions: Be specific about the skills and qualifications you are looking for in your employees. This can help attract the right candidates.
  • Use online job boards: Posting your job openings on online job boards can help you reach a wider audience of potential candidates.
  • Conduct thorough interviews: Take the time to ask your candidates about their experience, skills, and education. This can help you gauge their knowledge and passion for the industry.
  • Check references: Always check a candidate’s references to ensure they have a good track record.
  • Offer competitive compensation and benefits: Offering competitive wages and benefits can help you attract and retain the best employees.

Tips & Tricks

  • Consider hiring employees with experience in the hair and beauty industry. They may already have the skills and knowledge you need.
  • Invest in ongoing training and development for your employees. This can help them stay up-to-date with the latest trends and techniques in hair extensions.
  • Maintain a positive work environment. This can help keep your employees motivated and happy, which can lead to better productivity and customer service.

Remember, your employees are an investment in your business. Take the time to hire the right people, and you’ll be setting yourself up for success.

Congratulations! You have now completed the 10 steps to starting your own hair extensions business. By following this comprehensive checklist, you have set yourself up for success and positioned your business to meet the growing demand for hair extensions among customers of all age groups and ethnicities.

Remember, starting a business is not easy, but with the right resources and a solid plan, you can achieve your dreams of being a successful entrepreneur. Keep in mind that your success will also depend on your dedication, hard work, and your ability to adapt to changing industry trends and customer needs.

With the hair extensions industry projected to reach a staggering $1.51 billion by 2025, there has never been a better time to start your own hair extensions business. So go ahead and take the plunge – you’ve got this!

Excel financial model

Wigs Financial Model
  • 5-Year Financial Projection
  • 40+ Charts & Metrics
  • DCF & Multiple Valuation
  • Free Email Support