Welcome to the world of supply chain management. If you are into e-commerce or retail, then you know the importance of delivery services. Today, on-time product delivery is a crucial aspect of retaining customers and building brand loyalty. Let's dive into the top seven delivery service KPI metrics that you need to track and calculate to stay ahead of the curve.

  • Percentage of on-time deliveries: This KPI measures the proportion of orders delivered on or before the promised date. Late deliveries not only cause customer dissatisfaction but also lead to losses in revenue and reputation.
  • Customer satisfaction score: A high customer satisfaction score indicates that customers are happy with the quality of service they received. This score is reflective of how well the overall supply chain performs, not just delivery service.
  • Number of repeat customers: A high frequency of repeat customers indicates that delivery services are consistent and reliable. This KPI suggests whether the company is meeting customer expectations regarding delivery, cost, and quality.

Based on the latest industry data and trends, we have identified the top seven delivery service KPI metrics that businesses need to track and calculate on a regular basis. By doing so, companies can continue to optimize their delivery services, enhance customer satisfaction, and improve overall business performance.

Percentage of on-time deliveries

One of the most important KPIs for delivery services is the percentage of on-time deliveries. This KPI measures the percentage of deliveries that arrive on time compared to the total number of deliveries.


The percentage of on-time deliveries shows how reliable a delivery service is in meeting the delivery deadlines promised to customers.

Use Case

Delivery services often use this KPI to demonstrate their level of service to potential customers, as well as monitor their performance and identify areas for improvement.

How To Calculate KPI

The formula for calculating the percentage of on-time deliveries is:

% of on-time deliveries = (number of on-time deliveries / total number of deliveries) x 100

Calculation Example

For example, if a delivery service made 100 deliveries and 85 of them arrived on time, the calculation would be:

% of on-time deliveries = (85 / 100) x 100 = 85%

KPI Advantages

  • Measures the level of service provided by delivery services
  • Allows delivery services to monitor and improve their performance
  • Demonstrates reliability to potential customers

KPI Disadvantages

  • Does not take into account the reason for late deliveries
  • Does not measure customer satisfaction
  • Can be affected by external factors beyond the control of the delivery service

KPI Industry Benchmarks

The industry benchmark for the percentage of on-time deliveries varies depending on the type of products being delivered. For example, the benchmark for on-time deliveries for e-commerce goods is typically around 95%, whereas the benchmark for food delivery services may be higher.

Tips for Improving the Percentage of On-Time Deliveries:

  • Optimize delivery routes to reduce delivery time
  • Improve communication with customers to manage delivery expectations
  • Invest in technology to improve tracking and real-time updates

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Customer satisfaction score

As a serial entrepreneur, I have seen firsthand how crucial customer satisfaction is to the success of any business. That's why tracking and monitoring the customer satisfaction score is one of the most important key performance indicators (KPI) for any delivery service.


The Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product or service. It is calculated by asking customers to rate their satisfaction on a scale of 1-5, with 5 being the most satisfied.

Use Case

Tracking the CSAT is especially important for delivery services. Customers rely on these services to receive their items on time and in good condition. If there are frequent delays or problems with the delivery, the CSAT will decrease, and customers may switch to other service providers.

How To Calculate KPI

To calculate the CSAT, simply divide the number of satisfied customers by the total number of customers and multiply by 100. Here's the formula:

CSAT = (Number of Satisfied Customers / Total Number of Customers) x 100

Calculation Example

Let's say a delivery service had 500 customers in a month, and 400 of them rated their satisfaction as a 4 or 5. The CSAT for that month would be:

CSAT = (400 / 500) x 100 = 80%

KPI Advantages

  • Provides valuable insight into how customers perceive the delivery service
  • Helps to identify areas for improvement
  • Can boost customer loyalty and retention

KPI Disadvantages

  • Does not provide detailed information about specific issues or concerns
  • Can be influenced by external factors beyond the control of the delivery service
  • Customers may not always provide honest or accurate responses

KPI Industry Benchmarks

The benchmark for CSAT can vary depending on the industry and business goals. However, a good benchmark to aim for in the delivery service industry is 85% or higher.

3 Tips for Improving Customer Satisfaction Score

  • Provide real-time delivery updates to customers via SMS or email
  • Offer a range of delivery options, such as standard, express, and same-day
  • Ensure that all delivery personnel are trained in customer service and are equipped to deal with any issues that may arise

Number of repeat customers

As a serial entrepreneur who has started and run many businesses, I know that measuring the success of any delivery service is critical. One metric that must be kept in consideration is the number of repeat customers. This KPI provides insight into the customer experience and loyalty towards your business.


The number of repeat customers is a metric that measures the percentage of customers who have made more than one purchase from your business. It indicates how loyal your customers are and their satisfaction with your service.

Use Case

Repeat customers are incredibly valuable to any delivery service as they provide a steady source of recurring revenue. Measuring your repeat customer rate can help you identify how well you are retaining customers and where to invest marketing efforts to improve retention.

How To Calculate KPI

To calculate the number of repeat customers, divide the number of customers who have made more than one purchase by the total number of customers.

 ( Number of repeat customers  /  Total number of customers  )  x 100

Calculation Example

Let's say, in a month, you had 200 unique customers, and out of that, 50 customers made more than one purchase.

 ( 50  /  200 )  x 100 =  25%

Your number of repeat customers for that month would be 25%.

KPI Advantages

  • Helps identify customer satisfaction and loyalty towards your business.
  • Provides insight into customer retention and marketing efforts.
  • Can help predict revenue for future periods as repeat customers provide a steady source of income.

KPI Disadvantages

  • The number of repeat customers cannot provide insight into individual customer behavior.
  • The KPI's accuracy can be affected by seasonal trends or short-term promotions that may attract more or fewer repeat customers.

KPI Industry Benchmarks

Industry benchmarks for this metric vary, but a repeat customer rate of 20-30% is considered average. Industries with more loyal customers will tend to have higher repeat customer rates, while industries that rely on new customers and steady acquisition will have lower repeat rates.

Tips & Tricks

  • Offer high-quality customer service to ensure customer satisfaction.
  • Implement loyalty programs or discounts for repeat customers to incentivize continued business.
  • Use targeted marketing campaigns for repeat customers.

Cost per delivery

As a savvy entrepreneur, you understand the importance of tracking your Key Performance Indicators (KPIs) to assess the health of your business. One KPI that is particularly essential for companies that rely on a delivery service is the cost per delivery metric.


The cost per delivery KPI measures the average cost incurred by a business for each product or service delivered to a customer. This cost includes all expenses related to the delivery process, such as transportation, packaging, and labor.

Use Case

The cost per delivery KPI is crucial for businesses that operate a delivery service, such as online retailers, food delivery services, and couriers. By tracking this metric, companies can identify areas where they can reduce expenses and optimize their delivery processes to improve profit margins.

How To Calculate KPI

To calculate the cost per delivery KPI, businesses need to divide their total delivery costs by the number of deliveries made during the same period. The formula is as follows:

Cost per delivery = Total delivery costs / Total number of deliveries

Calculation Example

Let's say that a food delivery service spent $10,000 in total delivery costs and made 1,000 deliveries in a month. The cost per delivery KPI would be:

Cost per delivery = $10,000 / 1,000 = $10 per delivery

KPI Advantages

  • Helps businesses identify inefficient delivery practices and reduce costs
  • Helps to optimize delivery routes and reduce transportation costs
  • Provides a comprehensive view of delivery expenses

KPI Disadvantages

  • Does not account for variations in delivery distance or product weight
  • Does not include costs related to returns or damages during delivery
  • May not account for external factors such as weather that can impact delivery costs

KPI Industry Benchmarks

The cost per delivery KPI can vary significantly depending on the industry and delivery volume. According to industry reports, the average cost per delivery for e-commerce companies is $8 to $12 per delivery, while the average cost per delivery for food delivery services is $6 to $8 per delivery.

Tips & Tricks

  • Consider outsourcing your delivery service to third-party logistics providers to reduce expenses
  • Automate your delivery process to improve efficiency and reduce labor costs
  • Invest in technology such as route optimization tools to reduce transportation costs

Average delivery time

Definition: Average delivery time is a performance metric that measures the average amount of time it takes for a delivery service to deliver goods from the point of pickup to the point of delivery.

Use Case: Measuring average delivery time is crucial for evaluating the efficiency of delivery services. It helps businesses identify trends and understand their delivery performance in relation to industry standards and customer expectations.

How to Calculate KPI: To calculate average delivery time, use the following formula:

Average delivery time = total delivery time / total number of deliveries

Calculation Example: If a delivery service delivers 100 orders in a month, and the total delivery time was 1,500 hours, the average delivery time for the month would be:

Average delivery time = 1500 hours / 100 orders

Average delivery time = 15 hours per order

KPI Advantages:

  • Enables businesses to identify areas for improvement in their delivery service
  • Helps businesses set customer expectations when it comes to delivery times
  • Provides insight into how delivery service performance compares to industry benchmarks

KPI Disadvantages:

  • The metric does not account for other factors such as traffic, weather, or any unforeseen circumstances that can affect delivery times
  • Can lead to inaccurate results if delivery times from different geographic locations are combined

KPI Industry Benchmarks: The average delivery time benchmark varies depending on the industry. For example, in the food delivery business, the average delivery time is expected to be under 60 minutes, while for general merchandise products, the benchmark is usually 2-3 days.

Top Tips for Improving Average Delivery Time:

  • Streamline the delivery process by improving logistics and ensuring that delivery routes are optimized
  • Invest in technology such as GPS tracking and predictive delivery to enable better route planning and reduce delivery times
  • Continuously monitor customer feedback to identify and address issues promptly

Number of partnership agreements

As a serial entrepreneur, I've learned that measuring the success of a delivery service business requires careful attention to key performance indicators (KPIs). One such KPI is the number of partnership agreements.


Number of partnership agreements is a metric that measures the volume of agreements with other businesses or organizations to support and enhance delivery services. This KPI provides insight into the delivery service's ability to collaborate, expand delivery coverage, and leverage other resources to improve operations.

Use Case

This KPI is particularly useful for delivery service providers seeking to scale up and expand their operation. Partnership agreements can provide access to new customer bases, logistical support, expanded delivery coverage, and service offerings. Moreover, partnerships signal a level of trust and credibility within the industry, which can help strengthen a delivery service's brand.

How To Calculate KPI

Number of Partnership Agreements = Total number of partnership agreements (within the specified time period)

Calculation Example

Let's say that a delivery service signed agreements with five new businesses in the past quarter. According to the formula, the calculation would look like this:

Number of Partnership Agreements = 5

KPI Advantages

  • Provides insight into delivery service provider's ability to expand coverage and reach new customers.
  • Indicates level of trust and credibility within the industry, which can help improve brand recognition and awareness.
  • Offers potential to scale operations and enhance delivery support through collaborative partnerships.

KPI Disadvantages

  • A high number of partnership agreements does not necessarily guarantee success or profitability.
  • The quality of partnerships may vary, impacting the delivery service's ability to improve operations or expand coverage.
  • Partnerships require resources and management attention, which can detract from core business operations and goals.

KPI Industry Benchmarks

Benchmarks for this KPI vary by industry, geographic location, and business size. However, delivery service providers seeking to compete effectively in the market should aim for a steady increase in the number of partnership agreements year over year, while maintaining a balance between quantity and quality partnerships that offer tangible benefits to the business.

Tips & Tricks

  • Focus on building long-term partnerships that offer mutual benefits for both parties, rather than pursuing short-lived agreements for immediate gains.
  • Consider partnering with businesses that complement rather than directly compete with your delivery service to expand coverage and service offerings.
  • Track and evaluate the performance of partnership agreements on a regular basis to ensure that they are delivering the anticipated benefits and adjust tactics as necessary.

Revenue growth rate

Definition: The revenue growth rate measures the percentage change in a business's revenue from one period to another, indicating the growth rate of the company.

Use Case: Tracking revenue growth rate helps monitor how well a business is performing financially, and if it's on track to meet its revenue targets. It allows companies to identify areas for improvement and prioritize investments to maximize revenue.

How to Calculate KPI: To calculate revenue growth rate, use the following formula:

Revenue growth rate = (Revenue in the current period - Revenue in the previous period) / Revenue in the previous period

Calculation Example:If your business generated $100,000 in revenue in Q1 and $110,000 in Q2, the revenue growth rate would be:

Revenue growth rate = ($110,000 - $100,000) / $100,000 = 0.10 or 10%

KPI Advantages: Revenue growth rate highlights a company's financial performance and provides a quick snapshot of the company's growth strategy. It helps businesses to make better and more informed decisions about spending, hiring, and reducing expenses to achieve revenue targets.

KPI Disadvantages: Revenue growth rate can be misleading if used in isolation, as it does not take into account changes in expenses, market conditions, or changes in the industry. It's important to consider other financial metrics such as profit margin, return on investment, and cash flow.

KPI Industry Benchmarks: The average revenue growth rate varies by industry, but according to a report by McKinsey & Company, the median growth rates for companies in different sectors ranges from 3.9% to 19.2%. Benchmarks for revenue growth rate can help businesses to compare their performance against industry peers and identify areas for improvement.

Tips & Tricks

  • Use revenue growth rate to monitor the effectiveness of your sales and marketing strategy.
  • Compare revenue growth rate with other KPIs such as customer acquisition cost, customer lifetime value, and net promoter score to gain a deeper understanding of your business's financial performance.
  • Be mindful of seasonal fluctuations and ensure that comparisons are made between comparable periods to avoid data distortion.

By tracking revenue growth rate, businesses can stay on top of their financial performance, identify areas for improvement, and make data-driven decisions.

In today's competitive market, businesses need to prioritize customer satisfaction to thrive. As this article highlights, delivery services play an essential role in keeping customers happy. Therefore, tracking and analyzing key performance indicators (KPIs) is crucial to improve and optimize delivery services.

The top seven delivery service KPI metrics presented in this article provide businesses with the necessary insights to understand how well they are meeting their customer's expectations. Percentage of on-time deliveries, Customer satisfaction score, and Number of repeat customers are some of the most important metrics to track to ensure that delivery services are consistent, reliable, and of high quality.

By monitoring these KPI metrics, businesses can gain valuable information that can help them make data-driven decisions to improve their delivery services, increase revenue, and build brand loyalty. Continuously optimizing delivery services is essential to remain competitive in the ever-changing e-commerce and retail market.

In conclusion, staying ahead of the curve in supply chain management requires a thorough understanding of delivery service KPI metrics. These metrics help businesses to make informed decisions, optimize their delivery services and, ultimately, improve customer satisfaction. By prioritizing the customer's needs, businesses can continue to grow and succeed in today's highly competitive market.

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