As a serial entrepreneur, I understand the importance of keeping track of performance metrics. In the cell phone retail industry, tracking key performance indicators (KPIs) is essential for measuring success and identifying areas for improvement. In this article, I will highlight the top seven KPIs for cell phone stores and provide insights into how to track and calculate them.

  • Sales revenue from new cell phones
  • Sales revenue from used cell phones
  • Revenue from phone repair services

Cell phone sales have been booming in recent years, with the global industry generating over $522 billion in revenue in 2021 alone. But with increased competition comes the need to differentiate and focus on the right metrics. By measuring sales revenue from new and used cell phones, as well as revenue from phone repair services, you can identify which areas of your business are driving profits.

  • Number of phone repairs completed
  • Number of phones traded in for cash
  • Customer satisfaction rating with services offered

Tracking the number of phone repairs completed, phones traded in for cash, and customer satisfaction are crucial KPIs for cell phone stores to measure. These metrics can help you identify the effectiveness of your marketing efforts, customer service, and overall business operations. With this information, you can make data-driven decisions to improve your business and stay ahead of the competition.



Sales revenue from new cell phones

As a cell phone store owner, tracking and analyzing Key Performance Indicators (KPIs) is crucial to make critical business decisions, identify growth opportunities, and achieve long-term success. Sales revenue from new cell phones is one of the most important KPIs to track, and in this chapter, we will discuss what it is, how to calculate it, industry benchmarks, and more.

Definition

Sales revenue from new cell phones is a KPI that measures the total revenue generated from the sale of new cell phones. This KPI helps you to understand how much revenue you are generating from selling new cell phones in a given period, which can be daily, weekly, monthly, or annually.

Use Case

Measuring sales revenue from new cell phones is important for making decisions related to inventory management, pricing strategies, and understanding customer behavior. This KPI can help you to identify the most profitable models, decide which models to stock up on, and determine the prices customers are willing to pay for each model.

How to Calculate KPI

To calculate sales revenue from new cell phones, use the following formula:

Sales revenue from new cell phones = (Total number of new cell phones sold x Average selling price per new cell phone)

Calculation Example

Suppose you sold 500 new cell phones at an average selling price of $400 each in a month. Your sales revenue from new cell phones for that period would be:

Sales revenue from new cell phones = (500 x 400) = $200,000

KPI Advantages

  • Helps to identify the most popular models and brands of cell phones
  • Fosters better pricing strategies and promotional campaigns
  • Highlights potential areas for inventory management
  • Provides a baseline for evaluating sales performance over time

KPI Disadvantages

  • Does not reflect the cost associated with selling new cell phones
  • Does not offer insights into the profitability of individual models
  • May be influenced by factors outside of your control, such as market trends and consumer preferences

KPI Industry Benchmarks for sales revenue from new cell phones

Industry benchmarks for sales revenue from new cell phones can vary depending on the size and location of your business. However, according to a report by IBISWorld, the average revenue generated per wireless telecommunications carrier store in the United States is approximately $1.3 million annually.

Tips & Tricks:

  • Consider offering discounts or promotions to increase sales revenue
  • Track sales revenue from new cell phones by location or sales associate to identify the best-performing areas or individuals
  • Monitor industry trends and new cell phone releases to adjust your inventory accordingly

Tracking and monitoring sales revenue from new cell phones is essential for running a successful cell phone store. With this KPI, you can identify growth opportunities, optimize pricing strategies, and ensure that you are offering the right cell phone models to meet customer demands.


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Sales revenue from used cell phones

Definition

Sales revenue from used cell phones refers to the amount of money a cell phone store generates by selling its used cell phones. It is an important metric that indicates the financial health of the business.

Use Case

Tracking sales revenue from used cell phones is crucial for cell phone stores that want to measure their profitability. It helps them understand the demand for used cell phones and make informed decisions regarding inventory and pricing strategy.

How To Calculate KPI

To calculate the sales revenue from used cell phones, you need to multiply the number of used cell phones sold by the average selling price of each phone. The formula for calculating this KPI is as follows:
Sales revenue from used cell phones = Number of used cell phones sold * Average selling price per phone

Calculation Example

Suppose a cell phone store sold 50 used cell phones in a month, and the average selling price of each phone was $300. The sales revenue from used cell phones for that month would be:
Sales revenue from used cell phones = 50 * $300 = $15,000

KPI Advantages

Tracking sales revenue from used cell phones helps the cell phone store:
  • Understand the demand for used cell phones
  • Make informed decisions about inventory management
  • Set appropriate pricing strategies that align with market demand
  • Measure their profitability

KPI Disadvantages

There are some disadvantages associated with tracking sales revenue from used cell phones:
  • It does not take into account the cost associated with reselling used cell phones
  • It does not provide insights into the overall financial performance of the cell phone store

KPI Industry Benchmarks

The industry benchmark for sales revenue from used cell phones varies depending on the size of the store and its location. However, on average, it is estimated that sales revenue from used cell phones accounts for 20-30% of the total revenue of a cell phone store.

Tips & Tricks

  • Offer incentives to customers who trade in their old phones
  • Bundle used phones with accessories to increase sales revenue
  • Monitor market prices to stay competitive


Revenue from phone repair services

Definition

Revenue from phone repair services is a key performance indicator (KPI) that shows the total amount of money generated from repairing mobile devices in a given period.

Use Case

This KPI is important for analyzing the profitability and sustainability of cell phone stores that offer phone repair services. By tracking the revenue from phone repair services, store owners can identify trends, make informed decisions about pricing, and optimize marketing strategies to attract more customers.

How To Calculate KPI

To calculate revenue from phone repair services, use the following formula:

Revenue from phone repair services = Total revenue - Revenue from selling new phones

Calculation Example

Suppose a cell phone store had total revenue of $100,000 last month, including $20,000 from selling new phones. The revenue from phone repair services would be:

Revenue from phone repair services = $100,000 - $20,000 = $80,000

KPI Advantages

  • Helps identify the most profitable areas of a business
  • Enables store owners to adjust pricing strategies to maximize profits
  • Assists in identifying service areas that require improvement or additional investment

KPI Disadvantages

  • Does not account for expenses associated with repairing mobile devices
  • May not provide a complete picture of a store's financial health and profitability
  • Revenue from phone repair services may fluctuate significantly depending on the time of year

KPI Industry Benchmarks

The industry benchmarks for revenue from phone repair services vary depending on the size and location of the cell phone store. However, the average revenue generated per repair ranges from $65 to $100.

Tips & Tricks

  • Consider offering specials on phone repair services during slow periods to drive business
  • Track revenue from phone repairs on a regular basis to identify trends and make informed decisions
  • Invest in training staff to ensure high-quality repairs and customer satisfaction


Revenue from Phone Parts Sales

Definition

Revenue from phone parts sales is a Key Performance Indicator (KPI) used to track the total revenue generated from selling mobile phone parts in a cell phone store.

Use Case

This KPI is crucial for cell phone stores that deal in mobile phone accessories and parts. It helps them to determine the total revenue generated from the sale of just the parts, which can assist them in identifying the potential of this section of the business and help develop targeted marketing strategies to increase the revenue from phone parts sales

How To Calculate KPI

The formula for calculating the revenue from phone parts sales is:

(Total Revenue Generated from Phone Part Sales) / (Total Revenue Generated From All Sales) x 100%

Calculation Example

Suppose your cell phone store has earned $50,000 in revenue from phone parts sales, and your total revenue is $200,000. The calculation of the revenue from phone parts sales KPI would be:

($50,000 / $200,000) x 100% = 25%

KPI Advantages

  • It helps cell phone stores to determine the potential and marketability of phone parts sales.
  • It assists store owners in identifying areas that require improvement and investment.
  • The KPI can help businesses to develop targeted marketing strategies to increase their revenue from phone parts sales.

KPI Disadvantages

  • The KPI does not take into consideration the cost of goods sold (COGS).
  • It cannot provide insights into the profitability or cost-effectiveness of phone part sales.
  • It can be misleading if stores conduct sales at low margins.

KPI Industry Benchmarks

According to industry analysis, the average revenue from phone parts sales KPI ranges from 20% to 30%. However, this figure may vary depending on various factors, such as the store's location, the market segment it serves, and the type of mobile phone parts offered for sale.

Tips & Tricks

  • Focus on offering unique phone parts, such as premium quality screen protectors and cases, to increase revenue from phone parts sales.
  • Track the KPI regularly and benchmark it against the industry standards to assess your store's performance consistency.
  • Offer a range of repair and maintenance services and promote them alongside phone parts to boost sales.


Number of Phone Repairs Completed

Definition

The Number of Phone Repairs Completed KPI measures the total number of cell phone repairs completed within a specific time frame. This KPI is important for cell phone stores as it helps them understand the volume of repairs and determine the need for additional staff, equipment, or inventory.

Use Case

Cell phone stores use the Number of Phone Repairs Completed KPI to evaluate the performance of their repair team. By analyzing this KPI over time, they can identify areas of improvement and adjust their operations to increase profits.

How To Calculate KPI

To calculate the Number of Phone Repairs Completed KPI, you will need to divide the number of completed phone repairs by the total number of phones received for repair during a specific time frame.

Number of Phone Repairs Completed KPI = Number of Completed Phone Repairs / Total Number of Phones Received for Repair

Calculation Example

Suppose in the month of June, a cell phone store received 200 phones for repair and completed 175 repairs. The Number of Phone Repairs Completed KPI for that month would be:

Number of Phone Repairs Completed KPI = 175 / 200 = 0.875

KPI Advantages

  • Helps cell phone stores determine their repair team's performance
  • Helps identify areas of improvement for operations and profitability
  • Helps determine staffing levels, inventory, and equipment needs

KPI Disadvantages

  • Does not take into account the complexity of repairs
  • May not be a reliable indicator of the quality of repairs made
  • May not be useful for stores that do not offer repair services

KPI Industry Benchmarks

The industry benchmark for the Number of Phone Repairs Completed KPI is around 75-80%.

Tips & Tricks

  • Use this KPI to evaluate the performance of individual repair technicians and identify any training needs.
  • Consider breaking down the KPI by phone type to better analyze the data.
  • Compare the Number of Phone Repairs Completed KPI with the Number of Phones Received for Repair KPI to better understand demand trends.


Number of phones traded in for cash

Definition

The number of phones traded in for cash is a metric used by cell phone stores to determine how many customers are selling their old phones to the store. This KPI provides a good indication of how well the store is doing in the second-hand phone market.

Use Case

The main use of this KPI is to track the volume of second-hand phones being bought by the store and to identify any trends that may affect future sales. If this metric is increasing, it could indicate that the store's marketing efforts in the second-hand phone market are successful.

How To Calculate KPI

Number of phones traded in for cash = Total number of phones sold by the store - Total number of new phones sold by the store

Calculation Example

Number of phones traded in for cash = 500 (total phones sold) - 300 (new phones sold)

Number of phones traded in for cash = 200

KPI Advantages

  • This metric is an indicator of customer loyalty as the store is likely to attract more repeat customers who sell their old phones.
  • Increased sales in the second-hand phone market can lead to increased profits for the store.
  • It can help the store determine the success of their marketing efforts in the second-hand phone market.

KPI Disadvantages

  • This metric assumes that all phones traded in for cash are in good condition and can be resold.
  • This metric does not take into account the type or quality of the phones traded in, which can affect the store's ability to resell them.
  • This metric does not provide insight into the reasons why customers are trading in their phones or why they are choosing the store over other competitors.

KPI Industry Benchmarks

Based on industry benchmarks, the average number of phones traded in for cash in cell phone stores is around 20-25% of total phones sold.

Tips & Tricks

  • Offer trade-in promotions or discounts on new phones to encourage customers to sell their old phones to the store.
  • Ensure that the store has a good reputation for selling quality second-hand phones to attract more customers to trade in their old phones.
  • Consider partnering with online second-hand phone marketplaces to sell the store's stock of second-hand phones.


Customer Satisfaction Rating with Services Offered

Definition

Customer satisfaction rating with services offered is a KPI metric that determines how satisfied customers are with the services provided by a cell phone store.

Use Case

By measuring customer satisfaction rating with services offered, cell phone stores can quickly identify areas of improvement and ensure that they are delivering top-notch services that meet customer expectations.

How To Calculate KPI

Customer Satisfaction Rating with Services Offered = (Number of Satisfied Customers / Total Number of Customers)*100

Calculation Example

Suppose a cell phone store receives 100 customer feedback responses in a month and 80 customers are satisfied with the services offered. Then, the customer satisfaction rating with services offered would be:

(80 / 100) * 100 = 80%

KPI Advantages

  • Measuring customer satisfaction rating with services offered helps cell phone stores identify areas where they are meeting customer expectations and areas for improvement.
  • Improving customer satisfaction rating with services offered increases the likelihood of customer retention and word-of-mouth referrals.
  • High customer satisfaction rating with services offered can increase the store's revenue and profitability.

KPI Disadvantages

  • Customer satisfaction rating with services offered is subjective and can vary depending on individual customer experiences.
  • Customers might not always provide honest feedback, leading to inaccurate results.
  • Measuring customer satisfaction rating with services offered requires consistent monitoring and analysis, adding to the store's workload and expenses.

KPI Industry Benchmarks

Industry benchmarks indicate the acceptable rating for customer satisfaction in the cell phone store industry. According to studies, the average customer satisfaction rating with services offered is around 80%.

Tips and Tricks

  • Actively listen to customer feedback and implement necessary changes to improve satisfaction ratings.
  • Offer personalized customer services to increase satisfaction ratings.
  • Provide training to employees to ensure they can deliver excellent customer services.


Investing in a cell phone retail business requires keeping track of the right performance metrics, also known as key performance indicators (KPIs). Measuring KPIs is essential for understanding the success of your business and identifying areas for improvement. This article outlines the top seven KPIs for cell phone stores and provides insights into how to track and calculate them.

  • Sales revenue from new cell phones
  • Sales revenue from used cell phones
  • Revenue from phone repair services

Sales revenue for new and used cell phones, along with revenue from phone repair services, are crucial KPIs. Competing in today's cell phone market requires differentiation and focus, and these metrics help to identify which areas of your business drive profits.

  • Number of phone repairs completed
  • Number of phones traded in for cash
  • Customer satisfaction rating with services offered

Tracking the number of phone repairs completed, phones traded in for cash, and customer satisfaction are also essential KPIs for cell phone stores. These metrics give insight into the effectiveness of your marketing efforts, customer service, and overall business operations. By utilizing this information, you can make data-driven decisions to improve your business and stay ahead of the competition.

Overall, tracking these seven KPIs helps cell phone store owners make informed decisions to improve their business's performance. By prioritizing these KPIs, you can measure success, identify areas for improvement, and operate your business more effectively.

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